10 Ways To Put the Power of Behavioral Targeting to Work
With so much bombarding on a daily basis, today’s consumers only want to see content relevant to them. Exhausted by the constant tsunami on every channel, they tune out anything they perceive as generic because it’s most likely not going to meet their needs or pique their interest. For marketers, it’s a challenge to personalize content for […]
What Is Demand Generation?
What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies. But, those aren’t necessarily the […]