Author

Joe Griffin

Joe Griffin is the co-founder and CEO of ClearVoice. He has served in executive roles at Web.com and iCrossing and has co-founded multiple companies, including Submitawebsite.com and iAcquire. Joe was named one of Arizona’s top “35 Under 35″ entrepreneurs by The Arizona Republic in 2013. Follow him on Twitter.

You Need an Experienced Freelance Content Network

Articles

Dear Marketer: You Need an Experienced Freelance Content Network… Right Now

At ClearVoice, we’re committed to helping marketers, publishers and freelancers plan for the future of media. Our CEO, Joe Griffin, spells out why you’ll have to fill out your freelance creative bench soon, whether you want to or not, if you plan on your content keeping up with the times.

June 14, 2018

Articles

How to Streamline the Content Creation and Approval Process With Your Clients

When working with clients, setting expectations and clearly communicating your process is your top responsibility. Learn a three-step plan to get your clients onboard.

October 26, 2017

Articles

The Art of Kairos: Right-Timing Content for Your Marketing Automation

Are you applying kairos to your content strategy? Learn how to better adapt content to your customer’s journey and improve conversion.

October 3, 2017

Articles

Optimizing Evergreen Content So It’s More Actionable and Zombie-Proof

Don’t let your best content just drift off into zombie land. Get more bang for your buck with tips to keep pumping life into your evergreen content.

July 27, 2017

Articles

Top 7 Reasons Brands Stumble at Making Great Content Consistently

Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?

May 26, 2017

Articles

Better Salespeople: Content Marketing’s Forgotten Value Proposition

The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers throughout the process. ClearVoice CEO Joe Griffin explains how content is part of your sales solution.

March 9, 2017

Articles

Content Intelligence: How to Create Content That People Want to Read & Share

Content intelligence is how you bridge the gap between the content you think people want and the content they actually want and engage with. Learn the tools that make it happen.

February 1, 2017

Articles

Content Marketing, Automation and the Stages of Your Sales Funnel: An Introduction

Marketing automation enables businesses to set up automated campaigns, nurture sequences and repeat tasks that move prospects through the sales funnel. But without exceptional content, it means nothing.

January 4, 2017

Articles

Hiring the Right Type of Writer: Generalists vs. SMEs vs. Influencers

Which type of writer do you need for your next content project? ClearVoice CEO Joe Griffin explains the differences between the three types and when to use each one.

October 11, 2016

Articles

Boost Your Blog With Influencers: A How-To Guide on 3 Popular Tools

ClearVoice CEO Joe Griffin shows readers how to find influencers using Content Studio, Niche and Followerwonk and gives some guidance on working with them.

August 30, 2016