Jacob Warwick is the founder of ThinkWarwick Communications and Director of Communications for Skedulo in San Francisco.
Don’t treat freelancers and remote workers like they’re disposable. Learn key steps to keep them engaged and in the loop.
This much you know: You need to step up content production. Jacob Warwick explains how to find freelance writers, set expectations and negotiate long-term relationships, all in an effort to create more and better content.
Most content marketing teams strive to create killer evergreen content — content that does well in search and drives site traffic, year after year. Jacob Warwick explains four key points to creating such content.
When you know what the competition is up to, you know how to do one better. Jacob Warwick explains how to find out what’s driving content demand & how to use this to inform your own content strategy.
When you add a more human element to your brand, you create a more personalized experience for the customer. Jacob Warwick discuses how to get started.
Learn how to identify and reach out to a potential branding partner — and the one question you both must be on the same page about before you begin.
Successful blogs produce high-quality content, sure — but that’s not all they have in common. Learn five key factors that define the best blogs and how you can emulate their success.
