Hal Werner is a Dallas-based content strategist and digital marketer on a mission to rid the world of boring and irrelevant content. He does this with a heap of data, a big helping of creativity and a dash of personal flair. Follow him on Twitter.
It was supposed to be so easy: Employees could create content. All that free content would just roll right in. Hal Werner explains 9 key challenges to this method of content creation & what you can do about them.
