Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
5 Smart Things Freelancers Can Do to Keep Clients Coming Back for More
The secret to any business success story is to work with clients time and again. So here are five client-friendly tactics to help your freelance business survive – and thrive – over the long haul.
Positioning Your Freelance Portfolio for Success: 9 Tips From ‘The Career Guy’
Freelancing isn’t just a series of gigs: It’s a business. We interviewed author and career coach Darrell Gurney on practical reminders to position your freelance business for success.
The Good, the Bad and the Ugly of AI-Powered Journalism: What You Need to Know
Writers, relax. Marketers, wise up: There’s a difference between utility and humanity — and it matters for your brand reputation. Here are three examples of the good, the bad and the ugly when it comes to robot-powered journalism.
Guide to What the Future of Content Marketing Sounds Like
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
A Guide to Making More in Digital Content Writing (Well, Is There Any Other Kind?)
For better or worse, the digital age has made us all writers. But if your dream is to see more of your byline in screen-generated light (and more of the income it brings you), here’s a digital content writing guide to help your search (and not become yesterday’s meme).
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
Want to Write for Robots? Here’s How According to Microsoft Cortana’s Deborah Harrison
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
How to Brand Yourself With a Creative Portfolio in the Most Badass Way Possible: Six Moves Worth Stealing
Personal branding is how you represent yourself and your work to the world. So make it good. Get on-point branding moves that can make an impact as you produce a portfolio that defines your brand.
The Secrets to Perfecting Your Creative Portfolio, According to a Top Talent Recruiter
Your best work or only your most recent work? Deciding what to include, or not include, in your freelance portfolio can be a daunting exercise in second-guessing yourself. So we asked talent recruiter Serena Wolf, who’s found countless creatives their “unicorn jobs,” about what she looks for in a portfolio.
7 Things to Know About Yourself Before Diving Into a Freelance Writing Career
Freelance writing is no longer just a hobby for dilettantes and those wanting a little extra cash. It’s a business — and perceptions are changing rapidly. If you’re thinking of taking the plunge into a full-time freelance writing career, expert Gregg Rosenzweig shares his decades of experience to help you decide.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
Who Scores Better at Being an Editorial Assistant: Alexa or Siri?
Can AI personal assistants really *assist* in the process of creating better quality work? And generally make life easier for writers? We asked both Alexa and Siri a bunch of questions (and a few requests) to see who has the greatest potential as an at-home editorial assistant. Who’s better at grammar, fact-checking, spelling, language and more? See who wins in our final scorecards.
A Fireside Chat With Alexa on the State of Her Voice-Search Technology (and Social Skills)
Voice search is here… And it’s on the cusp of accelerating into more and more facets of our (content marketing) lives. So we took a break for a fun social experiment on Amazon Alexa’s current state of social skills, in a one-on-one interview with the queen bee of smart speakers.
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.