The Six Skills You Need to Be a Content Strategy Heavyweight
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
How to Network to Your Next Client: 5 Do’s, 5 Don’ts, 5 Great Examples
As a freelancer, you need to target new clients who can become part of your success story. There are right ways to network — and wrong. We outline both.
‘Digital Mom’ Audrey McClelland on Her Shift From Full-Time Fashion to Freelance
We interview Audrey McClelland, author of ‘The Digital Mom Handbook’, about her transition from the full-time fashion world at Donna Karan to being an independent entrepreneur.
An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith
After walking away from a major car accident, Danielle Smith left her career as a TV anchor and become her own boss and founded PrettyExtraordinary.com. Learn how she shifted into the world of new media.
Want to Master Your Next Creative Brief? 10 Key Sections to Cover
For clients tasked with creating in-depth campaign or project briefs for dissemination to content creators, we outline how best to convey your needs.
Survey: The Work Habits of Freelancers Revealed (Where Do You Stack Up?)
How many cups of coffee do freelancers drink per day? And do they wear underpants when they drink it? These answers and more (!) in a revealing survey about the freelance life.
Five Smart Ways to Drive Traffic (and Clients) to Your Online Portfolio
Want to take your online portfolio for freelance writing from pristine to universally seen? Here’s how in five easy steps.
In the Case of an Unhappy Client, What’s a Freelancer to Do?
In efforts to help freelancers understand how to keep things running smoothly after getting hired by a client, we’ve invited a brand director, a former agency VP, two creative directors, and an account manager to share cautionary tales for freelancers.
Enticing Millennials: Four Pros Share Content They Love… That Worked
What content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and startup Knew Money to share content they love and why it worked.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
5 Smart Things Freelancers Can Do to Keep Clients Coming Back for More
The secret to any business success story is to work with clients time and again. So here are five client-friendly tactics to help your freelance business survive – and thrive – over the long haul.
Positioning Your Freelance Portfolio for Success: 9 Tips From ‘The Career Guy’
Freelancing isn’t just a series of gigs: It’s a business. We interviewed author and career coach Darrell Gurney on practical reminders to position your freelance business for success.
The Good, the Bad and the Ugly of AI-Powered Journalism: What You Need to Know
Writers, relax. Marketers, wise up: There’s a difference between utility and humanity — and it matters for your brand reputation. Here are three examples of the good, the bad and the ugly when it comes to robot-powered journalism.
Guide to What the Future of Content Marketing Sounds Like
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
A Guide to Making More in Digital Content Writing (Well, Is There Any Other Kind?)
For better or worse, the digital age has made us all writers. But if your dream is to see more of your byline in screen-generated light (and more of the income it brings you), here’s a digital content writing guide to help your search (and not become yesterday’s meme).