Seven Studies on How Diversity and Inclusion Make for Better Marketing
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Learning Freytag’s Pyramid With Cool Examples of Storytelling in Marketing (and a ‘Crazy Daddy’ Kevin Hart)
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
450+ Events to Jump-Start Your 2018-2019 Editorial Calendar [Template]
Access our Editorial Foresight Calendar template, complete with 450+ events and info links, to jump-start your content calendar and planning through 2019.
Planning Content for Your Fundraising Campaigns in Symphonic Movements
Like a symphony, a content campaign to raise funds for a nonprofit or an educational institution should have multiple strategies that progress at different tempos. And although fundraising season usually doesn’t get in full gear until the autumn, now is the time to sharpen your strategy and planning. Grant writer and fundraiser, Elizabeth Chey, shares her experience to accelerate your organization’s content marketing in time.
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
With the rise in text-to-speech, smart speakers, podcasts and audio courses, more and more writers need to examine the fundamental differences between writing for print and “writing for radio.” We rounded up some of the best tips for gearing your content and marketing to listeners, not just readers, in the age of Alexa and Siri.
Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)
Tasked with a new or challenging topic? Sharpen your interviewing skills to write like an expert on anything. Get a journalist’s tips on how to interview experts, influencers, and leaders.
Content Marketing for Education and Nonprofits: Best Practices
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our new ebook, Content Marketing Best Practices: Higher Education & Nonprofits, a 68-page guide in an easy-to-read slide format.