Why It’s Important to Define Your Audience When Making a Podcast
Defining your niche audience is one of the first things you should do when creating a podcast. After all, that key component will influence every decision that comes after, from topic choices to guest hosts.
500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]
Get a head start on planning your 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
Hopping on the Podcast Caravan With One Foot Still Dangling Off
What do you do when fears and questions are about to stop you from making a podcast? You create a good old-fashioned pros and cons list, that’s what!
How Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)
It seems like everyone is addicted to podcasts these days, whether it’s about an industry trade or true crime. But have you ever thought about making your own?
Cross-Referencing: A Research Tool to Lay Out a Project’s “Center” and “Periphery”
Whether you’re a veteran or a novice writer, take a page from Umberto Eco’s book and learn how cross-referencing can feed and nurture the main ideas in your writing and even open up new questions.
Umberto Eco’s 10 Rules on When and How to Quote
Never hide behind quotes or use them to fill space. When used properly, however, quotes can emphasize your point, add validity to your argument and evoke the intended emotion in your reader.
Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More
From secret titles to fictitious intros, learn how to create a roadmap that helps you clarify, develop and test your ideas for any piece of writing.
Cultivating Old Sources for New Stories: Treat Them Like Your First Love
Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.
We Love Libraries: A Writer’s Endless Treasure Trove for Ideas
Libraries are full of unexpected books that can open up angles in your research that shift your thinking. So dust off your library card and get lost amongst the aisles.
Free-Writing and Journaling: Tools to Activate Original Ideas
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
Why Academic Humility Is an Essential Part of Research and Writing
When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”
How Index Cards Can Help Writers Organize Ideas and Improve Storytelling
Index cards — they’re not just for college students anymore. Learn how they can help you organize ideas, map out your thoughts and enhance storytelling.
A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing
Is there a method to your madness? If you’re struggling with organization, writer’s block or simply writing too slowly, mapping out your thoughts can help.
Research Like a Pro: The Professor’s Guide to Smarter Writing Research
Tired of Google Docs littered with haphazard links and random quotes? A professor shares his best tips for conducting strategic writing research that results in faster, stronger work every time.
Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.