Umberto Eco’s 10 Rules on When and How to Quote
Never hide behind quotes or use them to fill space. When used properly, however, quotes can emphasize your point, add validity to your argument and evoke the intended emotion in your reader.
Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More
From secret titles to fictitious intros, learn how to create a roadmap that helps you clarify, develop and test your ideas for any piece of writing.
Cultivating Old Sources for New Stories: Treat Them Like Your First Love
Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.
We Love Libraries: A Writer’s Endless Treasure Trove for Ideas
Libraries are full of unexpected books that can open up angles in your research that shift your thinking. So dust off your library card and get lost amongst the aisles.
Free-Writing and Journaling: Tools to Activate Original Ideas
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
Why Academic Humility Is an Essential Part of Research and Writing
When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”
How Index Cards Can Help Writers Organize Ideas and Improve Storytelling
Index cards — they’re not just for college students anymore. Learn how they can help you organize ideas, map out your thoughts and enhance storytelling.
A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing
Is there a method to your madness? If you’re struggling with organization, writer’s block or simply writing too slowly, mapping out your thoughts can help.
Research Like a Pro: The Professor’s Guide to Smarter Writing Research
Tired of Google Docs littered with haphazard links and random quotes? A professor shares his best tips for conducting strategic writing research that results in faster, stronger work every time.
Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)
Tasked with a new or challenging topic? Sharpen your interviewing skills to write like an expert on anything. Get a journalist’s tips on how to interview experts, influencers, and leaders.
8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
500+ Events to Jump-Start Your 2019-2020 Editorial Calendar [Template]
Get a head start on planning your 2019 – 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
Seven Studies on How Diversity and Inclusion Make for Better Marketing
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Planning Content for Your Fundraising Campaigns in Symphonic Movements
Like a symphony, a content campaign to raise funds for a nonprofit or an educational institution should have multiple strategies that progress at different tempos. And although fundraising season usually doesn’t get in full gear until the autumn, now is the time to sharpen your strategy and planning. Grant writer and fundraiser, Elizabeth Chey, shares her experience to accelerate your organization’s content marketing in time.
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
With the rise in text-to-speech, smart speakers, podcasts and audio courses, more and more writers need to examine the fundamental differences between writing for print and “writing for radio.” We rounded up some of the best tips for gearing your content and marketing to listeners, not just readers, in the age of Alexa and Siri.