Copy Editing Tips for Teams Without Word Nerds
You don’t always have a copy editor around when you need one, right? Danielle Antosz discusses top copy editing challenges for the non-word nerd and the tips and tools to remedy them.
Stop Talking About Yourself: An Interview With Joe Pulizzi
We interviewed the godfather of content marketing himself, Joe Pulizzi. Here’s what he said about storytelling, the impact of social algorithms on your content, how to deliver value outside your products and services and more.
How to Flesh out a Concept to Get a Stellar Piece of Content Back
Great content starts with a thorough, detailed concept. Learn what information you should provide to writers to get the content you need — and save yourself time, hassle and revisions.
How to Create a Compelling Case Study for Inbound Marketing
Yes, you should create a case study. Let’s get into why your brand should be creating them and learn the basics on executing them correctly.