Author

Britt Skrabanek

As the Co-Founder of Superneat Marketing, Content Strategist Britt Skrabanek helps businesses create spellbinding content — equally loved by humans and Google robots. Britt is also the author of four novels and she is the host of Love Your Enthusiasm, a podcast that inspires people to follow their greatest passion. Follow her on Twitter.

What Is Bottom-of-Funnel Marketing? Validating the Purchase
What Is Bottom-of-Funnel Marketing? Validating the Purchase

What Is Bottom-of-Funnel Marketing? Validating the Purchase

Success for your organization is within reach… you just might need to spend a little more time thinking about the BoFu stage so you can offer the right level of support.

March 29, 2021
What Is Middle-of-Funnel Marketing? Aiding Research and Evaluation
What Is Middle-of-Funnel Marketing? Aiding Research and Evaluation

What Is Middle-of-Funnel Marketing? Aiding Research and Evaluation

Middle-of-funnel marketing tactics should present solutions. No longer are you talking to visitors at the top of the funnel, you’re talking to leads, prospects, and perhaps even future customers.

March 22, 2021
What Is a Landing Page?
What Is a Landing Page?

What Is a Landing Page?

Landing pages are all about making things happen. They don’t exist for visitor leisure activities; they exist to support business goals by serving up messaging and offers that drive conversions.

March 19, 2021
What Is Top-of-Funnel Marketing? Building Awareness and Trust
What Is Top-of-Funnel Marketing? Building Awareness and Trust

What Is Top-of-Funnel Marketing? Building Awareness and Trust

Understanding top-of-funnel marketing means you are prepared to serve the appropriate content for anyone who interacts with your brand at this stage.

March 15, 2021
2021 Reputable Content Marketing Awards for Brands or Agencies to Enter
2021 Reputable Content Marketing Awards for Brands or Agencies to Enter

2021 Marketing Awards Your Brand or Agency Should Pursue

Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.

February 4, 2021
What Is Inbound Marketing? A Guide to Sending Customers Your Way
What Is Inbound Marketing? A Guide to Sending Customers Your Way

What Is Inbound Marketing? A Guide to Sending Customers Your Way

Inbound marketing is not a cold call. It’s more like a warm welcome. Learn more about this tried-and-true marketing methodology for sending customers your way and inviting them to stay.

December 10, 2020
Regain Customer Loyalty With Content — an Interview With Jay Baer
Regain Customer Loyalty With Content — an Interview With Jay Baer

Regain Customer Loyalty With Content — an Interview With Jay Baer

Jay Baer shares the number one thing you should do with your content right now and his advice for creating customer loyalty through content.

October 19, 2020
Parallel Structure: Make Your Content More Powerful and Precise
Parallel Structure: Make Your Content More Powerful and Precise

Parallel Structure: Make Your Content More Powerful and Precise

People expect the ease of patterns when they read content. When that pattern is broken, it creates a disruptive reading experience. See why parallel structure is a useful technique.

October 13, 2020
Plan Your Next Blog Topics by Playing to People’s Strengths
Plan Your Next Blog Topics by Playing to People’s Strengths

Plan Your Next Blog Topics by Playing to People’s Strengths

If you bring people together with different perspectives and skills when planning blog content, your chances of producing better content are much higher.

October 6, 2020
Encompass Your Brand Voice to Make Your Content Richer
Encompass Your Brand Voice to Make Your Content Richer

Encompass Your Brand Voice to Make Your Content Richer

The best content includes an all-star cast that encompasses the brand voice to tell an impactful story.

September 24, 2020
How to Foster Harmony During the Content Review Process
How to Foster Harmony During the Content Review Process

How to Foster Harmony During the Content Review Process

Is your team’s content review process harmonious or hurtful? Here’s how to keep the peace and keep your content marketing team productive.

September 17, 2020
What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts
What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

When you consistently create and share educational and meaningful content, over time you will attract, engage, and convert your intended audience.

September 3, 2020
Working With Teamlancers: 6 Etiquette Tips for a Successful Collaboration
Working With Teamlancers: 6 Etiquette Tips for a Successful Collaboration

Working With Teamlancers: 6 Etiquette Tips for a Successful Collaboration

Follow these six teamlancing etiquette rules if you truly want your next collaborative content endeavor to be a success.

August 11, 2020
Tap Into Teamlancing to Scale Content Production
Tap Into Teamlancing to Scale Content Production

Tap Into Teamlancing to Scale Content Production

Scaling content production is all yours. Tap into teamlancing to start seeing a long-term pay-off through large-scale projects and consistent success.

August 3, 2020
How to Manage Your Freelance Business: 4 Do's and 4 Don'ts
How to Manage Your Freelance Business: 4 Do's and 4 Don'ts

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts

You’re the boss of your business and you need to work smarter. Follow these do’s and don’ts to manage your freelance business like an entrepreneur.

June 30, 2020
How to Write a Meaningful Value Proposition (With Examples)
How to Write a Meaningful Value Proposition (With Examples)

How to Write a Meaningful Value Proposition (With Examples)

Does your value proposition mean something to your customers? Communicate your brand’s value by learning how to fine-tune and optimize your value prop.

May 26, 2020
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