Author

Britt Skrabanek

Britt Skrabanek is the Co-Owner and Principal Consultant at Superneat Marketing. Armed with content and branding strategy, she’s on a mission for the greater good of every business. She lives in Portland, Oregon, where she is working on her fourth novel. Follow her on Twitter.

difference between mission and vision statements
difference between mission and vision statements

Difference Between Vision and Mission Statements: 25 Examples

A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.

August 19, 2018
content vision
content vision

What Is a Content Vision and How Do You Create One?

It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.

August 19, 2018
Website Rebranding Survival Guide
Website Rebranding Survival Guide

Website Rebranding Strategy: Survival Guide for Content Marketers

As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.

November 14, 2017
Guide to Consolidating Your Content Marketing
Guide to Consolidating Your Content Marketing

Guide to Consolidating Your Content Marketing

Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.

October 9, 2017
consolidate your marketing tools
consolidate your marketing tools

How Agencies Can Wrangle Chaos by Consolidating Martech [SlideShare]

Need to simplify your agency’s tool set so you can amplify output? Stop wrestling with tool consolidation and reap the benefits. Plus, review a quick SlideShare on how ClearVoice for Agencies can help streamline your process.

August 4, 2017
reignite your social media marketing
reignite your social media marketing

How to Reignite Your Social Media With Great Storytelling

Does your social need a refresher? Get inspo to reboot your approach with a SlideShare of great examples of social media storytelling.

July 20, 2017
Importance of storytelling
Importance of storytelling

Why Is Storytelling Important? You Want Your Brand to Be Remembered

We all love a good story. Our brains are wired for it. Explore a thoughtful piece on storytelling and how it affects your brand. Plus, review seven brands who really get it — and who tap into human experiences in the simplest of stories.

June 30, 2017
align content with demand
align content with demand

Content Types: Aligning What You Create With What Your Buyer Wants

“What types of content should I be posting? How do various types of content generate leads?” Marketing consultant Britt Skrabanek helps map out content and the buyer’s journey to answer these all too common questions.

June 22, 2017
Kristen Lamb
Kristen Lamb

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Storytelling isn’t a buzzword. It’s the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get insights from best-selling author and social media expert Kristen Lamb.

April 25, 2017

Build Value With These Bright Methods for Content Curation

Is your brand creating content but not curating it? There are numerous benefits to content curation, and even more ways to do it. Britt Skrabanek explains.

April 13, 2017

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they’re how we create content that speaks to our target audience. Britt Skrabanek explains how to create personas for your B2B brand.

March 23, 2017

The Key to Moving Your Blog Subscribers Closer to Close

Personalized content. You’ll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers’ interests and stage.

January 12, 2017

How to Step up Your Content Distribution Plan With Employee Advocacy

Employee advocacy amplifies your content and brings credibility to your brand. Britt Skrabanek lays out everything you need to know to launch an employee advocacy program at your company.

December 1, 2016
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