Author

Britt Skrabanek

As the Co-Founder of Superneat Marketing, Content Strategist Britt Skrabanek helps businesses create spellbinding content — equally loved by humans and Google robots. Britt is also the author of four novels and she is the host of Love Your Enthusiasm, a podcast that inspires people to follow their greatest passion. Follow her on Twitter.

What Is Inbound Marketing? A Guide to Sending Customers Your Way
What Is Inbound Marketing? A Guide to Sending Customers Your Way

What Is Inbound Marketing? A Guide to Sending Customers Your Way

Inbound marketing is not a cold call. It’s more like a warm welcome. Learn more about this tried-and-true marketing methodology for sending customers your way and inviting them to stay.

December 10, 2020
Regain Customer Loyalty With Content — an Interview With Jay Baer
Regain Customer Loyalty With Content — an Interview With Jay Baer

Regain Customer Loyalty With Content — an Interview With Jay Baer

Jay Baer shares the number one thing you should do with your content right now and his advice for creating customer loyalty through content.

October 19, 2020
Parallel Structure: Make Your Content More Powerful and Precise
Parallel Structure: Make Your Content More Powerful and Precise

Parallel Structure: Make Your Content More Powerful and Precise

People expect the ease of patterns when they read content. When that pattern is broken, it creates a disruptive reading experience. See why parallel structure is a useful technique.

October 13, 2020
Plan Your Next Blog Topics by Playing to People’s Strengths
Plan Your Next Blog Topics by Playing to People’s Strengths

Plan Your Next Blog Topics by Playing to People’s Strengths

If you bring people together with different perspectives and skills when planning blog content, your chances of producing better content are much higher.

October 6, 2020
Encompass Your Brand Voice to Make Your Content Richer
Encompass Your Brand Voice to Make Your Content Richer

Encompass Your Brand Voice to Make Your Content Richer

The best content includes an all-star cast that encompasses the brand voice to tell an impactful story.

September 24, 2020
How to Foster Harmony During the Content Review Process
How to Foster Harmony During the Content Review Process

How to Foster Harmony During the Content Review Process

Is your team’s content review process harmonious or hurtful? Here’s how to keep the peace and keep your content marketing team productive.

September 17, 2020
What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts
What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

When you consistently create and share educational and meaningful content, over time you will attract, engage, and convert your intended audience.

September 3, 2020
Working With Teamlancers: 6 Etiquette Tips for a Successful Collaboration
Working With Teamlancers: 6 Etiquette Tips for a Successful Collaboration

Working With Teamlancers: 6 Etiquette Tips for a Successful Collaboration

Follow these six teamlancing etiquette rules if you truly want your next collaborative content endeavor to be a success.

August 11, 2020
Tap Into Teamlancing to Scale Content Production
Tap Into Teamlancing to Scale Content Production

Tap Into Teamlancing to Scale Content Production

Scaling content production is all yours. Tap into teamlancing to start seeing a long-term pay-off through large-scale projects and consistent success.

August 3, 2020
How to Manage Your Freelance Business: 4 Do's and 4 Don'ts
How to Manage Your Freelance Business: 4 Do's and 4 Don'ts

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts

You’re the boss of your business and you need to work smarter. Follow these do’s and don’ts to manage your freelance business like an entrepreneur.

June 30, 2020
How to Write a Meaningful Value Proposition (With Examples)
How to Write a Meaningful Value Proposition (With Examples)

How to Write a Meaningful Value Proposition (With Examples)

Does your value proposition mean something to your customers? Communicate your brand’s value by learning how to fine-tune and optimize your value prop.

May 26, 2020
Content Marketing Hierarchy: Bring Harmony With Content Elements
Content Marketing Hierarchy: Bring Harmony With Content Elements

Content Marketing Hierarchy: Bring Harmony With Content Elements

Content elements are the unsung heroes of our brand experience. Learn about their significance and how to leverage elements to harmonize your brand.

May 12, 2020
Content Marketing Hierarchy: Use Content Assets to Earn Value
Content Marketing Hierarchy: Use Content Assets to Earn Value

Content Marketing Hierarchy: Use Content Assets to Earn Value

Content assets are distinct pieces of content that support multiple purposes and strategies. Find out how they work to earn value for your brand.

May 5, 2020
Content Marketing Hierarchy: Foundational Content Is Your Base
Content Marketing Hierarchy: Foundational Content Is Your Base

Content Marketing Hierarchy: Foundational Content Is Your Base

Foundational content is the base, the support system that holds up the bigger pieces of your brand experience. Learn how to build a stronger foundation.

April 28, 2020
Content Marketing Hierarchy: Rise Higher With Skyscraper Content
Content Marketing Hierarchy: Rise Higher With Skyscraper Content

Content Marketing Hierarchy: Rise Higher With Skyscraper Content

When constructed well, skyscraper content can be a traffic magnet. See how the skyscraper technique supports your highest content marketing goals.

April 21, 2020
Content Marketing Hierarchy: Audience-Centric Content Ladders
Content Marketing Hierarchy: Audience-Centric Content Ladders

Content Marketing Hierarchy: Audience-Centric Content Ladders

Content ladders are comprehensive pieces that allow you to have purposeful conversations. Find out how to drive a high-performing content strategy.

April 14, 2020
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