Author

Britt Skrabanek

Britt Skrabanek is the Co-Owner and Principal Consultant at Superneat Marketing. Armed with content and branding strategy, she’s on a mission for the greater good of every business. She lives in Portland, Oregon, where she is working on her fourth novel. Follow her on Twitter.

Content Marketing Hierarchy: Engage With Content Campaigns
Content Marketing Hierarchy: Engage With Content Campaigns

Content Marketing Hierarchy: Engage With Content Campaigns

How do you use content campaigns as a vehicle for connected customer experiences? Rise to your customer’s expectations by offering them a cohesive journey.

March 31, 2020
Content Marketing Hierarchy: Bonding With Your Content Franchise
Content Marketing Hierarchy: Bonding With Your Content Franchise

Content Marketing Hierarchy: Bonding With Your Content Franchise

You’re not competing to win sales, you’re competing to win attention. Form a special bond with your audience by creating a content franchise.

March 24, 2020
Content Marketing Hierarchy: Building Your Main Content Hub
Content Marketing Hierarchy: Building Your Main Content Hub

Content Marketing Hierarchy: Building Your Main Content Hub

Content hubs are the third level in the content marketing hierarchy. Learn how to turn your content hub into a must-see resource destination.

March 17, 2020
Content Marketing Hierarchy: Be Niche With Vertical Content
Content Marketing Hierarchy: Be Niche With Vertical Content

Content Marketing Hierarchy: Be Niche With Vertical Content

Find your niche with vertical content. Number two in the content marketing hierarchy, learn how to develop and execute your content niche.

March 10, 2020
Content Marketing Hierarchy: Why Core Content Is Essential (Part 1 of 11)
Content Marketing Hierarchy: Why Core Content Is Essential (Part 1 of 11)

Content Marketing Hierarchy: Why Core Content Is Essential

Core content is the most essential content you create for your brand. Learn why it’s at the top of the content marketing hierarchy and how to make it sing.

March 2, 2020
How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina
How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

Andy Crestodina is a content marketing expert and co-founder of Orbit Media. In this interview, Andy reveals how to keep your blog relevant and successful.

February 4, 2020
How to Counteract Sitting All Day With Simple Remedies
How to Counteract Sitting All Day With Simple Remedies

How to Counteract Sitting All Day With Simple Remedies

Sitting sucks. And yet, it’s a part of a freelancer’s daily life (sometimes around the clock). Use these simple exercises and life hacks to keep your body healthy while you work.

January 19, 2020
reputable content marketing awards
reputable content marketing awards

2020 Marketing Awards Your Brand or Agency Should Pursue

Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.

January 9, 2020
How to Write a Call to Action People Actually Want to Click
How to Write a Call to Action People Actually Want to Click

How to Write a Call to Action People Actually Want to Click

You know how to write a call to action, but are you getting click-throughs? These out-of-the-box ideas leverage themes to entice clicks and conversions.

December 3, 2019
10 Types of Content Writers for Your Marketing
10 Types of Content Writers for Your Marketing

10 Types of Content Writers and When to Use Them

What kind of content writer do you need for your next project? Learn more about the different types of writers and what to expect from each.

November 26, 2019
How to Establish a Healthy Work-From-Home Routine
How to Establish a Healthy Work-From-Home Routine

How to Establish a Healthy Work-From-Home Routine

Establishing a healthy work-from-home routine will keep your mind and body in a positive space so you have more space to thrive.

November 24, 2019
How to Use Buyer Personas to Create Character-Driven Content
How to Use Buyer Personas to Create Character-Driven Content

How to Use Buyer Personas to Create Character-Driven Content

You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.

July 11, 2019
video killed the content star
video killed the content star

Video Marketing: Video Killed the Content Star?

Are writers becoming washed-up content stars in a video-crazed world? Know the irreplaceable value of content in video marketing and find your place.

May 2, 2019
How to Write a Brand Positioning Statement
How to Write a Brand Positioning Statement

How to Write a Brand Positioning Statement With Steely Confidence (and Examples)

Ready to personalize experiences and get your brand voice heard? There’s no better time than now to revitalize your brand positioning statement.

April 25, 2019
video content marketing
video content marketing

Get More From Your Investment With a Solid Video Content Strategy

Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.

April 19, 2019
How to Develop Great B2B Buyer Personas (With Templates) 
How to Develop Great B2B Buyer Personas (With Templates) 

How to Develop Great B2B Buyer Personas (With Templates) 

Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.

April 11, 2019
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