How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina
Andy Crestodina is a content marketing expert and co-founder of Orbit Media. In this interview, Andy reveals how to keep your blog relevant and successful.
How to Counteract Sitting All Day With Simple Remedies
Sitting sucks. And yet, it’s a part of a freelancer’s daily life (sometimes around the clock). Use these simple exercises and life hacks to keep your body healthy while you work.
2020 Marketing Awards Your Brand or Agency Should Pursue
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
How to Write a Call to Action People Actually Want to Click
You know how to write a call to action, but are you getting click-throughs? These out-of-the-box ideas leverage themes to entice clicks and conversions.
10 Types of Content Writers and When to Use Them
What kind of content writer do you need for your next project? Learn more about the different types of writers and what to expect from each.
How to Establish a Healthy Work-From-Home Routine
Establishing a healthy work-from-home routine will keep your mind and body in a positive space so you have more space to thrive.
How to Use Buyer Personas to Create Character-Driven Content
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
Video Marketing: Video Killed the Content Star?
Are writers becoming washed-up content stars in a video-crazed world? Know the irreplaceable value of content in video marketing and find your place.
How to Write a Brand Positioning Statement With Steely Confidence (and Examples)
Ready to personalize experiences and get your brand voice heard? There’s no better time than now to revitalize your brand positioning statement.
Get More From Your Investment With a Solid Video Content Strategy
Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.
How to Develop Great B2B Buyer Personas (With Templates)
Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.
How Personalized Video Marketing Creates Meaningful Experiences
Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.
Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
What Is a Content Vision and How Do You Create One?
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
Website Rebranding Strategy: Survival Guide for Content Marketers
As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.