Brittany Berger is the head of content & PR at Mention. She's also a freelance writer with a passion for creating bold, colorful content for startups and small businesses. Follow her on Twitter.
It’s easy to focus your content creation efforts on acquisition and underserve your current customers. Brittany Berger explains the types of content to produce for those in the activation and retention stages of your funnel.
We wrap up our three-part series on being a content strategy leader with this post about the major challenges facing content managers and some strategies and tools to overcome them.
This is the second in a three-part series about how to be an effective content leader. In this post, Brittany Berger explains the five goals every great content strategist should keep in mind.
