The Six Skills You Need to Be a Content Strategy Heavyweight
Every great content strategist has six core strengths. Brittany Berger spells them out.
Customer Success Content: Creating Resources That Empower Current Customers
It’s easy to focus your content creation efforts on acquisition and underserve your current customers. Brittany Berger explains the types of content to produce for those in the activation and retention stages of your funnel.
Top Challenges Facing Content Managers (and How to Overcome Them)
We wrap up our three-part series on being a content strategy leader with this post about the major challenges facing content managers and some strategies and tools to overcome them.