Author

Allie Freeland

Allie Freeland is a freelance writer, marketing communications pro, and digital strategist. A tenured member of ClearVoice, she has a passion for efficiency in business. She's also an adjunct professor at University of Kansas and Johnson County Community College. Follow her on Twitter.

8 years freelance
8 years freelance

8 Things I’ve Learned the First 8 Years of Freelancing

Shifting into freelance writing as a full-time career takes some effort, and isn’t without its challenges. But once you find your stride, it can be very rewarding. Allie Freeland shares tips to help you take flight, drawing from the highs, lows, and key lessons she’s learned along the way as a freelance writer.

March 20, 2018
Use Comedy to Tell a Better Story
Use Comedy to Tell a Better Story

How to Use Comedy to Tell a Better Story and Hook Customers

Funny is hard. Like for reals. Perhaps that’s why so few brands do it well, or even attempt it at all. But if you’re up for the challenge, mastering comedy in your content can pay off tremendously. Here are pointers on venturing into the tough-crowd arena.

January 25, 2018
Ways to Be Better Client to Freelance Writers
Ways to Be Better Client to Freelance Writers

Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers

As a brand marketer, you have the power to create strong relationships with freelancers that bring out their best work — but don’t take them for granted. Here are some professional dos and don’ts of working with freelancers.

January 16, 2018
Marketing Conference 2018
Marketing Conference 2018

The Ultimate List of Marketing Conferences 2018

Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend in 2018.

January 11, 2018
Pay higher rates
Pay higher rates

15 Scenarios When to Pay Freelance Writers Higher Rates

Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.

October 31, 2017
Measuring Influencer Marketing
Measuring Influencer Marketing

Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…

With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.

September 12, 2017

The Power of Pay for Tech Writers: Are Freelance Rates and Quality Correlated? [STUDY]

We assigned three writers the same assignment, a 400-word article about “Security Best Practices for Development Operations Teams.” Twenty editorial pros rated the quality of each of submission. Here are the findings…

August 3, 2017
pay rate study
pay rate study

The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality

We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less experienced writers?

July 11, 2017
successful marketing strategy
successful marketing strategy

The Must-Have Elements of Creating a Great Content Campaign With ClearVoice

Creating sporadic content pieces is an immediate customer turnoff because they create a jarring journey and inconsistent brand message. Keep your content and brand voice in line by creating cohesive campaigns with ClearVoice.

June 6, 2017

How to Boost Conversions With the 6 Elements of Persuasion

How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.

May 4, 2016

How to Launch an Influencer Marketing Campaign: A Get-Started Guide

New to influencer marketing? Learn how to identify influencers, handle outreach and onboarding and nurture the relationship. Our influencer marketing workbook guides you through the process.

December 11, 2015
Influencer Marketing Workbook
Influencer Marketing Workbook

Influencer Marketing Workbook

Implement an influencer marketing campaign. Download and complete our workbook with categories and metrics specific to your industry and goals.

December 11, 2015

Increase Your Content Distribution for Free

Did you forget about amplification, the step that promotes your content to a wider audience? We didn’t. Get started for free with these tips and tools.

October 27, 2015
content marketing tools
content marketing tools

We Have Big News! The ClearVoice Marketplace Is Live.

The new ClearVoice is here. Test drive the platform and learn more about the marketplace and content intelligence tools.

September 1, 2015

Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ

Kelsey Jones is involved in every aspect of the content-creation process. Read on to learn how you can put her tips and tricks into practice with your own content.

August 25, 2015

Back to School: 7 Ways to Rehab Your Enterprise Blog This Fall

Ready to go back to school? From establishing goals to optimizing subscribe forms, read on to learn the best ways to rehab your business blog this fall.

August 19, 2015