The Ultimate List of Marketing Conferences in 2020
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
7 Persuasive Copywriting Hacks That Will Lead to More Conversions
From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.
How to Write More Engaging Content
Pithy nut grafs. Scannable text. Emotional appeal. Great content goes much further than simply being well-written. Use these 12 tips and tricks to create more engaging content every time.
How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel
Ready to attract and convert more leads? Here’s everything you need to know about using an optimized funnel for every stage, creating targeted content and finding the right marketing automation tools.
The Ultimate Guide to Finding, Hiring and Working With Freelancers
Freelancers can revolutionize the way you create content. Read our ultimate guide to finding, hiring and working with the best freelance talent to get started.
15 Scenarios When to Pay Freelance Writers Higher Rates
Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.
6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Long-Form Content: Creating Ebooks That Convert (4 of 5)
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
Long-Form Content: Mastering Creative Briefs for Ebooks and Assets (3 of 5)
Most brand marketers underestimate power of creative briefs. With that being said, how can you make sure you maximize the potential of building a brief for your first long-form content project? Here’s how.
Long-Form Content: Kick A$$ Examples of Brands Who Rock at It (Part 2 of 5)
In the second post in our series on long-form content (LFC), we round up great examples of different kinds of LFC to help get your wheels turning.
Long-Form Content: Why LFC Matters More Than Ever as a Brand Asset (Part 1 of 5)
Scan brand websites and you’ll see long-form content (LFC) everywhere. And there’s a reason why… It’s one of the best brand assets out there. So let’s review the benefits in the first post of our five-part series on LFC.
Survey Results: How Much Should I Pay a Freelance Writer? [Infographic]
The survey results are in! See our ‘Freelance Writer Survey: Experience, Pay and Gender’ infographic. Which freelancers are more likely to create various content types? How much should you expect to pay per word or per hour? See the breakdown of pay rates in four levels of freelancer experience, and by gender.
8 Things I’ve Learned the First 8 Years of Freelancing
Shifting into freelance writing as a full-time career takes some effort, and isn’t without its challenges. But once you find your stride, it can be very rewarding. Allie Freeland shares tips to help you take flight, drawing from the highs, lows, and key lessons she’s learned along the way as a freelance writer.
How to Use Comedy to Tell a Better Story and Hook Customers
Funny is hard. Like for reals. Perhaps that’s why so few brands do it well, or even attempt it at all. But if you’re up for the challenge, mastering comedy in your content can pay off tremendously. Here are pointers on venturing into the tough-crowd arena.
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
As a brand marketer, you have the power to create strong relationships with freelancers that bring out their best work — but don’t take them for granted. Here are some professional dos and don’ts of working with freelancers.
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.