The Ultimate List of Marketing Conferences: Summer 2018 to Spring 2019
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend in 2018/2019.
2018 Survey Results: How Much Should I Pay a Freelance Writer? [Infographic]
The survey results are in! See our ‘2018 Freelance Writer Survey: Experience, Pay and Gender’ infographic. Which freelancers are more likely to create various content types? How much should you expect to pay per word or per hour? See the breakdown of pay rates in four levels of freelancer experience, and by gender.
8 Things I’ve Learned the First 8 Years of Freelancing
Shifting into freelance writing as a full-time career takes some effort, and isn’t without its challenges. But once you find your stride, it can be very rewarding. Allie Freeland shares tips to help you take flight, drawing from the highs, lows, and key lessons she’s learned along the way as a freelance writer.
How to Use Comedy to Tell a Better Story and Hook Customers
Funny is hard. Like for reals. Perhaps that’s why so few brands do it well, or even attempt it at all. But if you’re up for the challenge, mastering comedy in your content can pay off tremendously. Here are pointers on venturing into the tough-crowd arena.
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
As a brand marketer, you have the power to create strong relationships with freelancers that bring out their best work — but don’t take them for granted. Here are some professional dos and don’ts of working with freelancers.
15 Scenarios When to Pay Freelance Writers Higher Rates
Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
The Power of Pay for Tech Writers: Are Freelance Rates and Quality Correlated? [STUDY]
We assigned three writers the same assignment, a 400-word article about “Security Best Practices for Development Operations Teams.” Twenty editorial pros rated the quality of each of submission. Here are the findings…
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less experienced writers?
The Must-Have Elements of Creating a Great Content Campaign With ClearVoice
Creating sporadic content pieces is an immediate customer turnoff because they create a jarring journey and inconsistent brand message. Keep your content and brand voice in line by creating cohesive campaigns with ClearVoice.
How Much Should You Pay a Freelance Writer? A Guide to Budgeting for Content
Every content marketer has posed this question at least once: How much should I pay a freelancer to write this? Let us help you answer and plan your budget.
How to Boost Conversions With the 6 Elements of Persuasion
How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.
How to Launch an Influencer Marketing Campaign: A Get-Started Guide
New to influencer marketing? Learn how to identify influencers, handle outreach and onboarding and nurture the relationship. Our influencer marketing workbook guides you through the process.
Influencer Marketing Workbook
Implement an influencer marketing campaign. Download and complete our workbook with categories and metrics specific to your industry and goals.
Increase Your Content Distribution for Free
Did you forget about amplification, the step that promotes your content to a wider audience? We didn’t. Get started for free with these tips and tools.