Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
How the Salesforce and Google Acquisitions Will Impact Content Marketers
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes
Martech expert Ben Beck shares his comparison of Google Analytics vs. Databox, and then shows you how to build a content marketing GA dashboard in no time.
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Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google’s new Site Kit plugin and how it compares to MonsterInsights.
Re-Evaluating Content KPIs in a Sea of Shifting Editorial Policies
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
Five Ways to Spot Fake Followers That Could Sink Your Influencer Campaign
Successful influencer marketing campaigns can have great ROI. But how can you protect yourself from buying into an influencer who might not be all that? Get key tips to vet influencers, weed out fake followers, and better set your expectations.
Scorecard for Business Intelligence Tools: Grow vs. Chartio vs. Yellowfin
Need to button up your business intelligence? Don’t know whether Grow, Chartio or Yellowfin is the best fit for your organization? Ben Beck breaks down the pros and cons of each.
The Unspoken Hero of Super Bowl Ads: Consumer Analytics
Understanding the ways in which consumers are tracked and analyzed during the Super Bowl provides us with insight into how we can, in our own companies, improve our use of analytics to generate more revenue.
The Hands-on Method to Competitive Content Analysis
When you know what the competition is up to, you know how to do one better. Jacob Warwick explains how to find out what’s driving content demand & how to use this to inform your own content strategy.
The Key to Moving Your Blog Subscribers Closer to Close
Personalized content. You’ll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers’ interests and stage.
4 Pain-Free Ways to Calculate Content Marketing ROI
We all know we should be measuring the ROI of our content… but actually doing it is another story. Ben Beck gives us four straightforward methods to calculate ROI that will help you with your content marketing mission.
The 5 Types of Content Marketing Metrics You Need to Know
Metrics? No sweat, people. This guide features all the content marketing metrics you should be looking at and the tools to make it happen.