Conducting a competitive analysis allows you to go about identifying qualities in a competitor’s strategy that you want to emulate and/or outdo — and things you’ll want to avoid.
Not sure how to take a data-driven approach to content? Here’s how to blend numbers into your content for an engaging and easily digestible narrative.
We took a deeper look into three of the most popular link shorteners — Bitly, TinyURL, and BL.INK — and compared them by price, features, and ease of use.
You may not be a data scientist, but marketers can — and should — make data-driven decisions.
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
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Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
Martech expert Ben Beck shares his comparison of Google Analytics vs. Databox, and then shows you how to build a content marketing GA dashboard in no time.
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google’s new Site Kit plugin and how it compares to MonsterInsights.
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
Successful influencer marketing campaigns can have great ROI. But how can you protect yourself from buying into an influencer who might not be all that? Get key tips to vet influencers, weed out fake followers, and better set your expectations.
Need to button up your business intelligence? Don’t know whether Grow, Chartio or Yellowfin is the best fit for your organization? Ben Beck breaks down the pros and cons of each.
Understanding the ways in which consumers are tracked and analyzed during the Super Bowl provides us with insight into how we can, in our own companies, improve our use of analytics to generate more revenue.
When you know what the competition is up to, you know how to do one better. Jacob Warwick explains how to find out what’s driving content demand & how to use this to inform your own content strategy.
