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Tag - Analytics
Understanding Marketing Metrics: Real-World Analogies for Digital Marketers
Marketing metrics matter more now than ever before. Here are some real-world examples to help you understand KPIs, reach, impressions and engagement.
Impressions vs. Reach vs. Engagement: Understanding Metrics
What metrics matter most: impressions, reach, or engagement? We explain what each metric means and what marketers should be tracking.
What Is Closed-Loop Marketing?
Here is your essential guide to understanding closed-loop marketing and how to make it part of your strategy.
Persona Research: How to REALLY Get Into Prospects’ Hearts and Minds
Research-based on personas, if done well, helps increase focus, efficiency, and establish a common language across sales and marketing leading to better campaign results and more engaged buyers.
The Do’s, Don’ts, and Examples of Behavioral Targeting
You may feel that personalized messages are intrusive, but they are tailor-made for your preferences. Find out how behavioral targeting impacts spending.
10 Ways To Put the Power of Behavioral Targeting to Work
This guide will show you how to unleash the power of behavioral targeting to personalize outreach and increase engagement with your audience members.
How to Do a Competitive Analysis So Good Your Competitors Can’t Compete
Conducting a competitive analysis allows you to go about identifying qualities in a competitor’s strategy that you want to emulate and/or outdo — and things you'll want to avoid.
Writing About Data: Using Statistics to Strengthen Storytelling Content
Not sure how to take a data-driven approach to content? Here’s how to blend numbers into your content for an engaging and easily digestible narrative.
3 Easy Marketing Data Science Projects to Impress Your CMO
You may not be a data scientist, but marketers can — and should — make data-driven decisions.
Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
How the Salesforce and Google Acquisitions Will Impact Content Marketers
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes
Martech expert Ben Beck shares his comparison of Google Analytics vs. Databox, and then shows you how to build a content marketing GA dashboard in no time.
Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google's new Site Kit plugin and how it compares to MonsterInsights.