Tag - Analytics
Impressions vs. Reach vs. Engagement: Understanding Metrics
What Is Closed-Loop Marketing?
Persona Research: How to REALLY Get Into Prospects’ Hearts and Minds
The Do’s, Don’ts, and Examples of Behavioral Targeting
10 Ways To Put the Power of Behavioral Targeting to Work
How to Do a Competitive Analysis So Good Your Competitors Can’t Compete
Writing About Data: Using Statistics to Strengthen Storytelling Content
Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK
3 Easy Marketing Data Science Projects to Impress Your CMO
Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
How the Salesforce and Google Acquisitions Will Impact Content Marketers
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes
