‘Zat you, Santa Claus?
Leading the pack in social shares and engagement, the big guy in the red suit is the biggest influencer in the “holidays” market segment, according to our very own influencer search tool.
Other top influencers include Frosty the Snowman, Rudolph the Red-Nosed Reindeer and Buddy the Elf. Interestingly enough, the Grinch and Ebeneezer Scrooge are also in the top eight, proof that even bad guys have public sway.
Whether your content tone is cheery or frosty, the right December influencer — the subject matter expert with the most relevance, reach and resonance for your brand — is just a quick search away.
Get to know the top eight below. And, happy holidays!
Santa: With a million-plus followers on Twitter and a Klout score of 63, it’s no wonder Santa came in at No. 1. Santa understood the value of good content way before it was fashionable, and he can often be found urging quality over quantity to his strategists (he calls them “elves”). A solid choice – IF you can afford him.
Charlie Brown: What is it with this kid? Despite a gargantuan lack of self-esteem (or perhaps because of it), he still manages to capture the hearts of people everywhere. Hire C. Brown if you’re seeking an unassuming, quiet humility in your content. Bonus: terrible negotiator.
The Grinch: You’re a mean one, Mr. Grinch / you only post once a week / your blog is full of duplicate content / your profile pic is a fake / Mr. Gri-inch! Given the choice between you and a 3,000-word post with no visuals and 40 links, I’d take the … 40 links!