Content marketing has quickly become one of the most important strategies for organic growth. Yet the challenge for many businesses remains growing an in-house content team.
Hiring freelancers is a great way to meet your content goals and to be able to continue pumping out content on a consistent basis. Especially now in the age of remote work, there are writers all over the world that have expertise in your specific service or niche that you can rely on.
In this article, we break down five reasons why you should consider working with a freelance content team and how to make that happen.
Let’s dive in.
1. Get a higher quality of work
How important is consistent, quality content? In our data study, we found that Google now considers content marketing the #1 ranking factor. Yet, business owners wear many hats and they usually don’t have time to publish the wide variety of content that a business needs. Creating and re-formatting the content for all the various distribution channels and social media platform is quite a hefty task. That is why content outsourcing services are so helpful.
You can hire a freelance writer or team of writers with specialized experience and they can both improve the quality and increase the quantity of your content. You can find freelancers who specialize in any type of writing and create better quality content than you could create on your own. You can hire a freelance blog writer for your blog posts or a professional freelance SEO copywriter for your sales pages and website.
Professional freelancer writers continue their training while staying up to date with trends. They are always getting new fresh ideas that can help improve your content.
2. Publish more consistently
Consistency helps you build customer trust and loyalty while also keeping you in good standing with search engines. But the challenges of running a business can keep you too busy to make your content strategy happen. That often means that your posts and articles are published inconsistently and readers do not know what to expect. By hiring a freelance writer you can create a consistent publishing schedule. Imagine what it would feel like to finally get ahead on content and keep your current audience engaged while also bringing in new leads.
It is tempting to try to do all the things yourself but if you are going to be successful long-term you have to think about outsourcing.
3. Faster turnaround
When you have full-time employees they have other tasks that need to be done. Because you can hire a freelancer for the one task at hand, you can get a faster turnaround on projects. Freelancers may work on their own schedules, but professional freelancers stick to deadlines.
Discuss the project with your freelancer and work together to get the content in the timeframe you need. Freelancers value their time too so they often work more productively than full-time employees. If needed you can even choose freelancers in different time zones to keep your team working day and night.
4. Gain an outside perspective
Often business owners are too close to their businesses to see what is working and what is not working in their content marketing efforts. A freelancer can give you an outside view and notice new opportunities that you have not seen. Because freelancers work with so many clients on so many topics, they have a great view of what works (and doesn’t work) to bring in more engagement. It’s always a good idea to get your freelancer to review your strategy and see where you can improve.
5. Save time and money
This is the one that makes the benefits of hiring a content creator or specialized freelance writer the most attractive. Freelancers work as self-employed individuals so you are not providing benefits, office space, or supplies. You do not need to spend time training for a new role or going through an intensive hiring process.
Due to the lower cost, you can try out different freelancers until you find the perfect one for your content and team. If you are wondering how much you should pay for a freelance writer, check out the data we got from our freelance pay survey.
Here are a few questions to answer when hiring a freelance writer:
What type of content writer do I need?
Some freelancers specialize in more than one type of content but you want to make sure they are truly proficient in the type of content you need. You can always hire more than one freelancer.
First, determine the type of content you need.
- Are most of the content you put out blog posts and articles, or do you need social media posts?
- Maybe it’s case studies and ebooks that you need help with.
- Or do you need someone to write the copy for your web pages?
Brainstorm all your content needs and find the freelancers that are a great fit. Look over their CVs and sample work. You can also build a whole outsourced team of freelancers.
How will I know when a freelancer is a right fit?
This is a very important question and may involve some trial and error, but there are things to look for in a quality freelancer that is a good fit. You want to think about balancing your price point with the amount of experience a freelancer has. A freelancer with more experience will likely charge more than a newer freelancer. You may also find a freelancer with less experience that meets your needs.
You also want to look at samples of the freelancer’s work. What are the voice and tones that you are going for? While many freelancers can adjust, if you see that a candidate writes in a very casual tone and you are looking for a professional one, he or she may not be the best fit for you.
Also, you want to make sure the freelancer has a good track record of turning things in on time and doing a good job. One way to evaluate this is to see if the writer has multiple pieces for the same client. This indicates that they were hired more than once.
Make sure the freelance writer has the time to work on the kinds of projects you need to be completed. Personality can matter too. Find a freelancer that’s a good cultural fit for your team for the long term.
How do I outsource tasks to a freelancer?
If you are ready to outsource your content creation to a freelancer there are some things you need to have in place. Get clear on what your goals are for your content and why you want to add a freelancer to your team. It is also good to have a content strategy and clear brand vision so the freelancer knows just what to expect. If you are struggling to create these then a freelancer can help you with that too.
You will want to set clear expectations about how and when you like to work, how you want content delivered, and what kind of turnaround you need.
Ready to hire a freelance writer?
Your content is what represents your business online. If you publish poor quality content inconsistently, what does that say about your business? It doesn’t speak well. But creating all the content yourself while running a business can feel so overwhelming. Hiring a virtual freelance team is a great way to meet your content demands while saving time and money.
Being a successful business owner does not require you to do everything on your own. With help, you can focus on what you are good at and what you need to do to run and manage your business. With ClearVoice, you can build your perfect freelance content team and be able to scale your business.