What Is the Sales Cycle?
Putting effort into structuring and managing your sales cycle can yield measurable financial returns and strong growth potential. Learn more.
What Is a Marketing Qualified Lead (MQL)?
Once you understand who your MQLs are, you can devise strategies to stay top of mind with those high-potential prospects and motivate them to become your customers.
What Is a Sales Accepted Lead (SAL)?
Not every lead that shows interest in your company should be a sales accepted lead. So, how do you know which ones your sales team should pursue?
What Is Customer Relationship Management (CRM)?
For many companies, a CRM solution is a mission-critical solution that manages customer data across the entire customer journey, including marketing, sales, and support.
What Is Total Customer Value (TCV)?
What is total customer value (TCV)? It’s the perceived benefit a customer gains from a product or service compared to its cost. Find out more.
What Is an Application Programming Interface (API)?
What is an application programming interface? It’s code that lets two applications talk to one another. Find out more.
What Is Return on Investment (ROI)?
What is return on investment? It’s the expected financial benefit you’ll gain from a specific investment. Find out more.
What Is a Churn Rate?
What is a churn rate? It’s the rate at which customers stop doing business with your company. Find out more.