What Is Earned Media?
Earned media can vary from brand mentions in published content to reposts on social media. Learn top do’s and don’ts and see successful brand examples.
What Is a Conversion Path? Definitions, Do’s and Don’ts, and More
No matter if you handle email marketing campaigns, write killer copy, develop graphics, or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.
What Is Shopping Cart Abandonment?
Understanding the reasons behind shopping cart abandonment is crucial to coming up with a successful solution. Learn more about this common issue.
What Is an Engagement Rate?
One could argue that engagement rate is the most critical data point of social media marketing. Learn more.
What Is a Click-Through Rate (CTR)?
By using data and analytics, you can determine the success of initiatives and campaigns — and one of the most useful measurements is a click-through rate.
What Is a Bounce Rate?
A bounce rate — named after the slang term for an exit — is an important metric to understand and follow.
What Is a Qualified Lead?
What is a qualified lead — and why does it matter in marketing? Find out in this quick guide.
What Is a Lead?
Lead generation is one of the most complicated yet most vital parts of an effective digital marketing strategy.
What Is the Cost Per Lead?
In addition to understanding what entices your audience to click or make a move, it’s also vital to know how much you’re spending to gather your goal data.
8 Freelancers Who Made More Money in 2020 — and How They Did It
The freelance industry was hit hard by the pandemic, but these freelancers actually made more in 2020 than in previous years. How did they do it? Get their best tips here.
Voice of the Customer Marketing Guide: 5 Do’s, 5 Don’ts, and 3 Examples
From fine-tuning your messaging to enhancing customer service, consider this your ultimate guide to understanding the voice of the customer in content marketing.
What Is a Unique Visitor?
Here are the basics of a unique visitor and why this data point should matter to anyone on a marketing team.
What Is User Experience (UX)?
User experience can make or break a conversion or purchase when you’re up against others with similar offerings and value propositions.
What Is A/B Testing?
If you don’t test various marketing elements, how will you truly know what resonates the most with your target audience?
9 Examples of Effective Content Marketing Campaigns
To help form your strategies and help your clients find success, we asked executives to share what they believe to be the most compelling content marketing campaigns.