This week... Messenger 2.1 features make consumer engagement easier. LinkedIn gets more Facebook-y. And the most satisfying social network is not what you would think.
We know that keeping up with every content marketing study and social media update is a big task — that’s why we do it for you. Take a look at this week’s content marketing tips for an inside look at the things you need to know about most.
Facebook Stories Are Going Public
Though Facebook Stories seem to have not yet caught on in a way anywhere close to Instagram Stories, that isn’t stopping Facebook from expanding how these stories are viewed. Facebook verified this week that users who allow for public followers can now share their stories with these followers.
Facebook will continue to provide users with the names of friends who have viewed their stories — but stories publishers will not know the names of non-friends who have viewed. Although the update still does not allow for brands or public pages to share stories, this may be a step in that direction. Facebook does not have a timeline of when (or if) it will allow public pages to create and share Facebook Stories.
— Digital Trends (@DigitalTrends) July 31, 2017
New Study Serves As Reminder Why People Use Social Media
A new report released by GlobalWebIndex details the top 10 reasons why people use social media. Though the findings aren’t earth-shattering, they do serve as a good reminder for content marketers. One interesting tidbit: Respondents ages 16-24 said their top motivation for using social media was to fill spare time; 25-34 year-olds said it was to stay in touch with friends; and 35-44 year-olds claimed it was to stay up on news and current events. Here are the results in order, regardless of age:
- To stay in touch with friends
- To stay up-to-date on news and current events
- To fill spare time
- Because friends are on them
- General networking with other people
- To find entertaining content
- To share photos or videos with others
- To share opinions
- To meet new people
- To research/buy products
— Social Media Today (@socialmedia2day) July 31, 2017
Facebook Messenger 2.1 Built for Better Brand Engagement
With the release of Messenger 2.1 last week, Facebook has continued its effort to build the ultimate tool for allowing consumers and brands to engage with one another in meaningful ways. Some of the new features and updates found in Messenger 2.1 include global page chat extensions, new button options, and improved natural language processing. Perhaps the most useful feature might be the improved language processing. With this feature, Messenger 2.1 is able to better decipher the meaning of a question or statement, thus allowing the bot to provide a more accurate reply.
LinkedIn Continues Facebook-ification With New Feature
You may have noticed your LinkedIn account looking more and more like your Facebook feed. Based on LinkedIn’s most recent update, it appears this trend is continuing. LinkedIn has now made it possible for users to publish multiple images with a post. According to a blog post from company spokesperson Julie Inouye, companies could use the new feature to share photos from industry gatherings or off-site events.
— Supportica Group (@SupporticaGroup) July 27, 2017
New Report Details Surprising Results for Social Media Customer Satisfaction
Though it is a well-known fact that Facebook is the largest social channel, a new report from the American Customer Satisfaction Index shows that popularity and customer satisfaction are sometimes two entirely separate considerations. Surprisingly, the ASCI report found that Google+ has the highest customer satisfaction rating among all social channels, with Pinterest not far behind. What about Facebook? Well, despite the channel having the largest audience, it has the third-lowest satisfaction score among major social channels — with only Tumblr and LinkedIn having lower ratings.