9 Tools to Streamline Your Twitter Strategy

Twitter is one of the best marketing tools ever created — but it can also be a giant time-suck. Streamline your tweeting with these tools.

Everyone loves Twitter. People who hate Twitter love Twitter. It is the time-wasting behemoth of our generation, as well as one of the best marketing tools ever created.

When you have a platform that can be a huge efficiency-sucker and you actually need it for work, it’s difficult to strike the right balance. Keep tweeting — just do it smarter. These tools enable you to tweet more productively and make big gains on your results. Really.

Best tool to quickly reply to important tweets


Twitter Strategy

Tweetdeck (free) is, I think, the oldest and the least popular tool on the list. But you know what? It rocks for Twitter productivity. I have a separate column set up that sends me a pop-up message every time a tweet mentions my @handle. I only get the pop-up when tweets require some interaction right away (those tweets addressing me), and I can reply from that pop-up immediately, too. Many Twitter users who interact with me have mentioned how impressed they are by how fast I reply.

Best tool to schedule re-shares of the same URL



 (free) supports multiple Twitter accounts (and many other social networks as well) and allows for easy tweet scheduling. These benefits have turned me into MavSocial ambassador. I love their calendar feature outlining my scheduled tweets one month ahead.

Alternative: Hootsuite. Everyone knows this tool, but not everyone knows how useful it is — and the price tag on the pro version is pretty low, too. Their customizable streams and auto-scheduling based on the best time for your particular followers and target regions are incredible.

Best tool to make sure you tweet high-quality content on the weekends



Tweet Jukebox (freemium) is a more advanced tweeter scheduler than something like Buffer. You fill your Jukebox up with up to 1,000 posts at a time and set the frequency. That’s all pretty standard, but here’s what makes it different: It keeps a database of mentions, (optionally) sends out an automatic “thank you” when you are @tagged, and it has a full scheduler for posts needed at specific times.

My favorite feature is the ability to upload a “box” (you can also enable one of the already existing boxes). Tweets from the box will go out automatically based on the frequency and weekday you set. I use these boxes for weekends (when I am less active on Twitter), making sure some cool updates go live even when I am away from my computer.

Best tool to schedule posts a week ahead



ManageFlitter (freemium) lets you manage multiple accounts, grow your follower base as a brand (not an individual user) and use metrics to calculate results. They also have a Powerpost option (the only option I use), which tells you the peak times for your current follower list.

Best tool to find and tweet trending content



Drumup.io (freemium) is a cool new tool that, based on my query settings, searches for the most trending content and lets me easily schedule those updates to fill the gaps in my Twitter editorial calendar. The pro version allows you to add multiple Twitter accounts, upload images to go with your tweets and custom schedule your tweets.

Best tool to quickly get an idea how to enhance your tweet



RiteTag (free) teaches you to craft better tweets. It suggests popular hashtags and helps you find appropriate GIFs, emojis and images. It also gives you helpful tips — just click the “Coach” button. RiteTag integrates with multiple third-party services and provides you with analytics to help you plan your social interactions for the fastest possible growth. The automation is probably the best of all its features and what will slash your time tweeting in half.

Best tool to follow up on missed communication



Commun.it (freemium) is your community and interactions analyzer. I use it a few times a month to check if I’ve missed any tweets mentioning my @handle. This tool is great because unlike many others, it also has metrics on whom to follow and unfollow — so not only is tweeting simpler, but managing your accounts and targeting the best possible audience is easier as well.

Best tool to *quickly* create a visual quote tweet



According to research by Buffer, you can get a 150 percent increase in retweets by including images in your tweets. Create attractive, Twitter-ready images in seconds with Spruce (free).

Alternatives: I don’t use Spruce that often; I’ve listed it as the fastest tool to use, but I usually use Canva in combination with my favorite source of creative photos, PrintMePoster. If you’re willing to play with more tools, this list gives you more options for image sources and editing. You get more freedom this way, but it’s not the fastest way, for sure.

Best tool to find new people to follow and interact with



FollowerWonk (free) is my favorite Twitter bio search tool. That’s the feature I mostly use it for.

With FollowerWonk, you can search for anything on a person’s profile, giving you a fuller search metric. Find out the follower influence ratio as well, including those of low, medium and high influence. Imagine what you can do with your influencer marketing and engagement with that information.

The above tools do many of the same things, but some will meet needs others don’t. So you should have no trouble finding the perfect one or two for you.

Do you have something to add to the list? We’d love to hear about it — leave us a comment below.

Tags: , Strategy, tools

Category: Distribution
Ann Smarty

About Ann

Ann Smarty is the brand and community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into Internet Marketing for 7 years. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable.
  • I love MavSocial and consider it much easier to use and teach than Tweetdeck or Hootsuite which need set-up and hours of training to use correctly. I just started using TweetJukebox and I love it, but wish it defaulted to random times. If you use it, go in and randomize your times.

    I loved Commun.it until they changed it and I didn’t make the time to learn the new layout. I really should get back to using it. ManageFlitter is what I use to remove dormant accounts, although my VA is testing something else now.

    The key thing is to add and learn one tool at a time. Get the hang of it, make it part of your routine, and then add another. None of use started out using dozens of tools every day…we added them one at a time to maximize productivity.

  • I never thought of MavSocial as a way to reply to tweets. I have always thought of it as something to pre-plan tweets.

    • I mostly use it for scheduling but its social inbox feature makes interacting easy too!

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