Your Content Marketing Radar: May 3, 2017

Facebook shares an important video announcement. Google might start finger-shaming you come October. And who won in the battle of Snapchat vs. Instagram Stories?

With content marketing best practices and trends seemingly changing daily, there’s no way a busy content marketer can keep up with everything. The good news is that you don’t need to. We do it for you. Read on to learn the marketing news from the past week you ought to have on your radar.

Facebook gives brands protection against video thieves

If you have ever found one of your videos uploaded to someone else’s Facebook account without attribution, then you already know how frustrating this can be. Apparently, Facebook feels your pain.

In a recent blog post, Facebook let publishers know they now have four new options regarding how their original video content is used on the social network. These safeguards include:

  • Blocking: Facebook will automatically identify matched videos and block the matching uploads from being viewed.
  • Claiming ad earnings: If the video is making money for the person who uploaded it, you have the right to some of that revenue.
  • Monitoring metrics: As the original video creator, you will have access to view the metrics generated from subsequent uploads.
  • Manually reviewing matches: When Facebook identifies a match, you can manually review and decide how to proceed at a later point.

Local discovery advances could change how people find your business

Recent developments in technology may change the way that customers find your business and services.

In addition to proximity to a location, local search expert Brian Smith said in an article on SearchEngineLand.com that users’ own personal preferences will play a larger role in search results than ever before.

How? Well, with automated assistants such as Apple’s Siri, Google Assistant, Microsoft’s Cortana, and Amazon Alexa possibly listening in to potential customers’ conversations on a daily basis, these voice search assistants learn more about users than simply what they are clicking on or what they are searching for in a Web browser. Like the color brown? Can’t stand thin crust pizza? The automated assistants will know, and will tailor results to your preferences.

The question marketers should ask themselves is if the content they provide on their websites is robust enough to help these voice assistants locate the information people are talking about? Don’t know how to optimize for voice search? Here is some advice.

If your pages aren’t secure by October, Google Chrome will let users know

In an effort to improve user experience and promote safe sites, Google Chrome will start later this year to include “not secure” warnings on pages and sites that have not moved their sites to HTTPS.

In a blog post last week, Google said that users will see the “not secure” warning when they enter information (such as credit card numbers) on a HTTP page and on all HTTP pages when they are in incognito mode.

In the future, Google plans to show “not secure” warnings on all HTTP pages — even outside of incognito mode. If your organization hasn’t yet moved your pages to HTTPS, Google is telling you that now is the time to do it if you want to preserve your online presence on Chrome.

YouTube is previewing a new look

Your YouTube channel might soon look different if Google continues its plans to roll out a slicker, quicker experience for users. The new YouTube — which can be found at YouTube.com/new — incorporates more white space, a dark theme to reduce glare when watching outdoors, and a new site design.

Though this redesign may slightly alter a user’s experience when visiting your YouTube channel, perhaps the greater lesson for content marketers is to learn from what YouTube did to improve its site. With a company like Google and a site as profitable as YouTube, it’s a sure thing that the company put a lot of research into the new design and functionalities.

New study compares 30 days on Snapchat vs. Instagram Stories

Ever since Instagram Stories rolled out in the middle of 2016, marketers (including us) have guessed, wondered, and pondered over which is the most effective channel. A just-released Mediakix study that compared the two channels over 30 days might help provide some insight as you decide which channel is best for your organization to use.

Among other interesting pieces of information, Mediakix found:

  • Since launching in July 2016, Instagram Stories have been twice as popular as Snapchat stories.
  • More Instagram stories than Snapchat stories were published during 25 of the 30 days of the month-long evaluation.
  • 2/3 of influencers monitored published more stories to Instagram Stories than to Snapchat.

See the full report for a more thorough understanding.

Tags: content marketing,

Category: News
Chad Buleen

About Chad

Chad Buleen is an award-winning journalist, the manager of social messaging for a large international nonprofit, a digital media enthusiast and father of four. Follow him on Twitter .

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