The Complete Marketing Conference Guide (for the Rest of 2016)

Plenty of top-notch conferences are still slated for this year. We've rounded up 15 of them, along with some advice on how to make the most of your experience.

Think you’ve already missed out on the year’s best marketing conferences? Think again. Though some great conferences — such as Social Media Marketing World and Adobe Summit — have already come and gone, there are still several amazing ones left in the remainder of 2016. Check out this list of the top conferences that will be held during the rest of this year, along with a few tips to help you make the most out of your experience.

Content Marketing World


Date: Sept. 6-9 Location: Cleveland, OH
Cost: $1,495 (other packages also available)

3 Things to Know to Make Your Experience Awesome 

  1. At Content Marketing World, be prepared to learn from people you never expected to hear from at a content marketing conference, including one of this year’s keynote speakers, Mark Hamill (aka Luke Skywalker). Prior keynote speakers have included the likes of Kevin Spacey and Jack Hanna.
  2. If you want an opportunity to talk to vendors without fighting for their time, consider sneaking out of a keynote a few minutes early. Those few extra minutes could prove beneficial if you are looking for some one-on-one time in the vendor hall.
  3. Content Marketing Institute founder Joe Pulizzi is considered the godfather of content marketing, and this reputation enables him to bring content marketing heavyweights to this conference every year. Joe is a pretty accessible guy and you will see him around frequently during the conference — just look for his signature orange suit.



Date: Sept. 12-14 Location: Seattle, WA
Cost: $1,499 (group discounts available)

3 Things to Know to Make Your Experience Awesome 

  1. MozCon differs from many other conferences in that it doesn’t typically take applications from speakers who want to speak at the conference. Instead, the MozCon team selects individuals who are strong up-and-comers or are already at the top of their games. Check out the speaker profiles on MozCon’s website to determine whose presentations will resonate most with your job responsibilities.
  2. Don’t stress too much if you can’t attend every session that you want to attend. MozCon’s professional audio/visual team records each session, and attendees receive access to view all recorded sessions as part of their normal attendance packages.
  3. Get flight and ride discounts. If flying with Alaska Air, use code ECMX115 for 5 percent off. If flying with Delta, use code NMMFN for 2-10 percent off. First-time Lyft users can use code MOZCON16 for a $50 credit to or from the airport.

B2B Marketing Forum


Date: Oct. 18-21 Location: Boston, MA
Cost: $1,795 (early registration discounts available)

3 Things to Know to Make Your Experience Awesome

  1. Take a look at the selection of workshops that you can attend on the first day of MarketingProfs’ B2B Marketing Forum if you are in search of a hands-on learning experience. The cost for one workshop is $495, or you can get a two-workshop combo for $795.
  2. Focused on a specific topic, such as influencer marketing, content, or demand gen? See how B2B Forum has tagged each session to get a feel for which sessions will be most worth your time.
  3. The B2B Forum group rate at the Westin Boston Waterfront is $309 per night. The rate is good until Sept. 13, but there is no guarantee that rooms will still be available at that time, so book early.



Date: Oct. 24-26 Location: San Francisco, CA
Cost: $1,499 (early registration discounts available)

3 Things to Know to Make Your Experience Awesome

  1. If you will be attending with a group of five or more, take advantage of the “buy 4, get 1 free” promotion. Or, consider connecting with others you have met in prior years at the conference to get in on the group discount.
  2. Share16 attendees receive multiple networking opportunities, including roundtable discussions. When you register (or when you are at the event), you have the opportunity to choose to participate in roundtable discussions of trending marketing topics relevant to you and other like-minded attendees.
  3. One unique aspect of Share16 is that it features hands-on labs. These labs — which were not offered in previous years — enable attendees to learn how to use the BrightEdge platform or other sponsored tools and products. The labs are particularly beneficial for marketers who are already using these specific tools, but want to fully understand how to make the most of them.



Date: Nov. 8-11 Location: Boston, MA
Cost: $1,699 (discounted packages with less access also available)

3 Things to Know to Make Your Experience Awesome

  1. Stay apprised of news and events related to Inbound by following the Inbound blog. The blog features everything from speaker announcements to how to request an absentee voting ballot, since the first day of Inbound 2016 is on election day in the United States.
  2. If you plan to be there for the full day on Nov. 8, make use of one of the six training sessions available for attendees. Each session costs an additional $499 on top of your regular conference registration. Each session lasts 3.5 hours and lets attendees dive deeper into topics such as attracting website visitors, sales and marketing alignment for leaders and content promotion.
  3. Inbound has a number of networking and entertainment opportunities in the evenings, such as Inbound Rocks. But if you want to get out on your own, the Boston Convention and Exhibition Center is conveniently located in the Boston Seaport. It also is only a little more than a mile away from Parker’s Restaurant, the birthplace of the Boston cream pie. Coincidentally, this is also the place where John F. Kennedy proposed to Jackie.

10 more marketing conferences

Looking for more marketing strategy goodness in 2016? Check out any of these other 10 marketing conferences for additional insights and other learning opportunities.

1. The Ascendant Gathering 

Date: Sept. 8-9 Location: Silicon Valley
Cost: Attendees must be annual members. Annual memberships start at $5,000.
One thing to know: These bi-annual gatherings (the first was held in New York City in April) are all about making individual connections that can lead to your next promotion.

2. Brand ManageCamp 

Date: Sept. 15-16 Location: Las Vegas, NV
Cost: $2,599 (early registration discounts available)
One thing to know: Rather than create multiple tracks for attendees, Brand ManageCamp has one track that covers myriad topics.

3. Confab Intensive

Date: Sept. 19-21 Location: Seattle, WA
Cost: $1,999 (early registration discounts available)
One thing to know: Workshops include discussions about governance, writing, design, customer journeys, analytics, and testing.

4. Digital Summit DC

Date: Sept. 20-21 Location: Washington, D.C.
Cost: $545 (early registration discounts available; more or less expensive packages also available)
One thing to know: Previous Digital Summit DC speakers include Mark Cuban, Steve Wozniak, Gary Vaynerchuk and Russell Simmons.

5. Percolate Transition Conference

Date: Sept. 20-21 Location: New York City
Cost: $999 (early registration discounts available)
One thing to know: This conference features a mixture of keynote addresses and breakout sessions, many of which are related to the Percolate content management tool.

6. Agents of Change Digital Marketing Conference

Date: Sept. 23 Location: Portland, ME
Cost: $149
One thing to know: This one-day conference features breakout sessions about how to engage your audience on social media and about making improvements in content creation.

7. American Marketing Association Annual Conference

Date: Oct. 5-7 Location: Orlando, FL
Cost: $1,400 (member discount available)
One thing to know: The American Marketing Association annual conference boasts free Wi-Fi and plenty of breaks to allow attendees to keep up on things at the office while they are away learning and networking.

8. The LavaCon Conference on Content Strategy

Date: Oct. 25-28 Location: Las Vegas, NV
Cost: Not Yet Announced
One thing to know: Conference organizers invite attendees to visit the website to vote on the breakout sessions they think should be included.

9. Forbes CMO Summit

Date: Nov. 2-4, 2016 Location: Coronado, CA
Cost: Not yet announced
One thing to know: This conference focuses on allowing leaders within organizations to have the tools and strategies to promote organizational culture changes relative to content creation and marketing.

10. Gilbane Digital Content Conference

Date: Nov. 29-30 Location: Boston, MA
Cost: Not yet announced
One thing to know: This conference includes the following four tracks: “Content, Marketing, and Customer Experience;” “Content, Collaboration, and Digital Workplace Experience;” “Technologies for Content, Marketing, and Digital Experience;” and “Re-imagining Digital Strategies for Publishing and Media.”

Webinar61416Which conferences are you going to hit this year? Did we miss any good ones? Let us know in the comments below.

Will you be attending any of these conferences as a vendor? Then our upcoming webinar, “How to Qualify More Leads at Trade Shows,” is for you. David Spark, author of “Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” and founder of Spark Media Solutions, will discuss how to better engage and qualify conference attendees as they’re walking by your booth. Join us!


Tags: content marketing

Category: Distribution

About Chad

Chad Buleen is an award-winning journalist, the manager of social messaging for a large international nonprofit, a digital media enthusiast and father of four. Follow him on Twitter .