Category

Strategy

Video Is a Tactic, Not a Strategy: How to Stay on Message in a Video-Dominated World

Video Is a Tactic, Not a Strategy: How to Stay on Message in a Video-Dominated World

Creating lots of videos as part of your content marketing strategy? Great. Now stop that. Read this first.

How to Vet Freelance Writers: Ask These Questions Before You Hire

How to Vet Freelance Writers: Ask These Questions Before You Hire

Hiring freelancers? Great — just don't go hiring anyone blindly. Vet them first. Here's what you need to know and ask before you agree...

How to Humanize Your Brand to Improve the Customer Buyer Journey

How to Humanize Your Brand to Improve the Customer Buyer Journey

When you add a more human element to your brand, you create a more personalized experience for the customer. Jacob Warwick discuses how to...

Where & How to Find Great Freelance Writers

Where & How to Find Great Freelance Writers

Freelance writers can take work off your plate and offer expertise you don't have — in short, they make your life easier. Learn how...

Snapchat vs. Instagram Stories: Which Is Better for Your Brand?

Snapchat vs. Instagram Stories: Which Is Better for Your Brand?

Should your brand be on Snapchat? Instagram Stories? Or maybe neither? Chad Buleen explains the nuances of each to help you decide.

4 LinkedIn B2B Marketing Strategies That Work. No, Really.

4 LinkedIn B2B Marketing Strategies That Work. No, Really.

If you're a B2B marketer who's looking to earn new business via LinkiedIn, check out these author-tested tips from writer Jimmy Rodela.

Should You Keep the Comments on Your Blog Open or Closed? A Look at the Pros & Cons

Should You Keep the Comments on Your Blog Open or Closed? A Look at the Pros & Cons

Depending on your situation, you may want to have blog comments off. This post gives you the insights you need to make that important...

How to Boost Conversions With the 6 Elements of Persuasion

How to Boost Conversions With the 6 Elements of Persuasion

This post explains how to apply the ideas in Robert Cialdini's best-selling book, "Influence: The Psychology of Persuasion," to your content to boost conversions...

The #1 Question to Ask Before Launching a Co-Branding Partnership

The #1 Question to Ask Before Launching a Co-Branding Partnership

Learn how to identify and reach out to a potential branding partner — and the one question you both must be on the same page...

Is It Time to Hire a Chief Content Officer? Here’s How to Know

Is It Time to Hire a Chief Content Officer? Here’s How to Know

As content marketing matures, companies find themselves needing someone to run the content show. Emma Siemasko explains what a CCO can do for your...