Category

Strategy

What Is a Content Vision & How Do You Create One?

What Is a Content Vision & How Do You Create One?

It’s good to hit the pause button and ask ourselves why we are putting content out there. So... why are YOU creating content? This...

Content Marketing News: March 17-23, 2017

Content Marketing News: March 17-23, 2017

Haven’t been able to keep up with the news in the world of content marketing in the last week? No worries. Here’s a recap...

How to Create Buyer Personas for Your B2B Content Marketing

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they're how we create content that speaks to our target audience. Britt...

What’s the Difference Between a Mission and Vision Statement? [With Examples]

What’s the Difference Between a Mission and Vision Statement? [With Examples]

A lot of companies make the mistake of using the mission and vision statement interchangeably, but there's a difference. Both are important to a...

Content Marketing Recap: March 10-16, 2017

Content Marketing Recap: March 10-16, 2017

Does keeping up with the latest content marketing news feel like a full-time job? Let us help. Here is your weekly recap of a...

4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic

4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic

Most content marketing teams strive to create killer evergreen content — content that does well in search and drives site traffic, year after year....

Where Can Content Marketing Pros Go for Additional Training? Start Here

Where Can Content Marketing Pros Go for Additional Training? Start Here

Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy...

Where & How Do You Find Influencers? Marketing Technology to the Rescue

Where & How Do You Find Influencers? Marketing Technology to the Rescue

Ben Beck lays out seven ways to leverage marketing technology to identify and reach out to influencers.

Content Marketing Recap: March 3-9, 2017

Content Marketing Recap: March 3-9, 2017

Overwhelmed by the amount of content marketing news that came out this week? Stay on top of it all with this roundup of what...

Better Salespeople: Content Marketing’s Forgotten Value Proposition

Better Salespeople: Content Marketing’s Forgotten Value Proposition

The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers...