Category

Optimization

DIY Guide: Build an Automated Customer Review Solicitation Program

DIY Guide: Build an Automated Customer Review Solicitation Program

Increase the number of favorable customer reviews your company has on Google, Facebook, Yelp, etc. Ben Beck explains how to set up an automated...

Content Marketers, Put Your CTAs Above the Fold (With 1 Huge Exception)

Content Marketers, Put Your CTAs Above the Fold (With 1 Huge Exception)

Not all parts of your site are created equal, from both a user experience and conversions standpoint. Put your calls to action where more...

8 Simple Sources for Creating Artificial Intelligence for Your Chatbot

8 Simple Sources for Creating Artificial Intelligence for Your Chatbot

Looking to build your own chatbot AI? In today's #MarTechMonday post, Ben Beck offers 8 sources to jumpstart your efforts.

5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

Martech expert Ben Beck is the definition of a HubSpot power user; he's logged thousands of hours using the software. For this post, he's...

AMP’d Up: The Only Guide to the Accelerated Mobile Project You’ll Ever Need

AMP’d Up: The Only Guide to the Accelerated Mobile Project You’ll Ever Need

Google began integrating AMP listings into its mobile search results a year ago this week. Is your site AMP-enabled? Marc Schenker explains why it...

The Marketing Technology Explosion: The 5 Hottest MarTech Categories for 2017

The Marketing Technology Explosion: The 5 Hottest MarTech Categories for 2017

Ben Beck lays out the marketing tech tools in highest demand as we move through 2017, according to the Walker Sands State of Marketing...

Customer Success Content: Creating Resources That Empower Current Customers

Customer Success Content: Creating Resources That Empower Current Customers

It’s easy to focus your content creation efforts on acquisition and under-serve your current customers. Brittany Berger explains the types of content to produce...

The Hands-on Method to Competitive Content Analysis 

The Hands-on Method to Competitive Content Analysis 

When you know what the competition is up to, you know how to do one better. Jacob Warwick explains how to find out what's...

How to Use a Drip Marketing Campaign to Build Trust & Loyalty

How to Use a Drip Marketing Campaign to Build Trust & Loyalty

Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and...

Should You Keep the Comments on Your Blog Open or Closed? A Look at the Pros & Cons

Should You Keep the Comments on Your Blog Open or Closed? A Look at the Pros & Cons

Depending on your situation, you may want to have blog comments off. This post gives you the insights you need to make that important...