Category

Ideation

25 Questions You Need to Ask When Creating a Content Strategy

25 Questions You Need to Ask When Creating a Content Strategy

Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.

How do SEO and Storytelling Work Together? An Interview With Casey Markee

How do SEO and Storytelling Work Together? An Interview With Casey Markee

How can storytelling elevate your blog posts or invigorate content for "boring" industries? SEO expert and founder of Media Wyse, Casey Markee, shares insights...

How to Use Competitive Analysis to Build a Content Strategy

How to Use Competitive Analysis to Build a Content Strategy

You can't let the competition dictate your strategy, but you do need to know how they're positioning themselves. Sid Bharath explains how to use...

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Storytelling isn't a buzzword. It's the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get...

How to Create Buyer Personas for Your B2B Content Marketing

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they're how we create content that speaks to our target audience. Britt...

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too....

The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno

The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno

Gregg Rosenzweig caught up with Elliot Tomaeno, founder/CEO of the New York PR firm Astrsk, at CES last month. Read what he has to...

How to Flesh out a Concept to Get a Stellar Piece of Content Back [Template]

How to Flesh out a Concept to Get a Stellar Piece of Content Back [Template]

Great content starts with a thorough, detailed concept. Learn what information you should provide to writers to get the content you need — and save yourself...

5 Fantastic Content Marketing Podcasts You Need to Hear

5 Fantastic Content Marketing Podcasts You Need to Hear

We've rounded up the top five content marketing podcasts for your listening and learning pleasure. Don't miss these enlightening educational opportunities.

You Must Be Joking: 3 Pieces of Satirical Content Done Well

You Must Be Joking: 3 Pieces of Satirical Content Done Well

Satire doesn't just make us laugh — it offers a sense of moral victory and serves as a valve for our pent-up emotions. It's...