Category

Ideation

How to News-Jack for Freelance Writing Pitches and Content Marketing

How to News-Jack for Freelance Writing Pitches and Content Marketing

Taking advantage of the news of the day has been in the marketing playbook for decades, but in recent years it's been taking on...

The 10 Best Tools for Visual Storytelling

The 10 Best Tools for Visual Storytelling

Does your content strategy call for more visual content? These 10 tools will help you create killer images, infographics, slideshows, videos, livestreams and more.

Brand Consistency: Guidelines to Achieve Better Content Marketing

Brand Consistency: Guidelines to Achieve Better Content Marketing

Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and...

Four Branded Content Campaigns That Just Worked — And Why

Four Branded Content Campaigns That Just Worked — And Why

So, what does a successful branded content campaign look like? Gregg Rosenzweig, an expert who's dealt with hundreds of RFPs (requests for proposals) from...

25 Questions to Ask When Building a Content Creation Strategy

25 Questions to Ask When Building a Content Creation Strategy

Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.

How do SEO and Storytelling Work Together? An Interview With Casey Markee

How do SEO and Storytelling Work Together? An Interview With Casey Markee

How can storytelling elevate your blog posts or invigorate content for "boring" industries? SEO expert and founder of Media Wyse, Casey Markee, shares insights...

How to Use Competitive Analysis to Build a Content Strategy

How to Use Competitive Analysis to Build a Content Strategy

You can't let the competition dictate your strategy, but you do need to know how they're positioning themselves. Sid Bharath explains how to use...

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Storytelling isn't a buzzword. It's the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get...

How to Create Buyer Personas for Your B2B Content Marketing

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they're how we create content that speaks to our target audience. Britt...

A Crash Course in Influencer Marketing With Brodie Smith

A Crash Course in Influencer Marketing With Brodie Smith

Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too....