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Ideation

How to Create Buyer Personas for Your B2B Content Marketing

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they're how we create content that speaks to our target audience. Britt...

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too....

The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno

The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno

Gregg Rosenzweig caught up with Elliot Tomaeno, founder/CEO of the New York PR firm Astrsk, at CES last month. Read what he has to...

How to Flesh out a Concept to Get a Stellar Piece of Content Back [Template]

How to Flesh out a Concept to Get a Stellar Piece of Content Back [Template]

Great content starts with a thorough, detailed concept. Learn what information you should provide to writers to get the content you need — and save yourself...

5 Fantastic Content Marketing Podcasts You Need to Hear

5 Fantastic Content Marketing Podcasts You Need to Hear

We've rounded up the top five content marketing podcasts for your listening and learning pleasure. Don't miss these enlightening educational opportunities.

You Must Be Joking: 3 Pieces of Satirical Content Done Well

You Must Be Joking: 3 Pieces of Satirical Content Done Well

Satire doesn't just make us laugh — it offers a sense of moral victory and serves as a valve for our pent-up emotions. It's...

Content Marketing Lessons From 5 Amazing TED Talks

Content Marketing Lessons From 5 Amazing TED Talks

Watching a good TED talk can inspire your content marketing team to create really great content. A few years ago, I helped a friend...

What’s Next for Content Marketing? 14 Industry Experts Make Their Predictions for 2017

What’s Next for Content Marketing? 14 Industry Experts Make Their Predictions for 2017

ClearVoice staffers and our friends in the industry make their content marketing predictions for the coming year.

Video Is a Tactic, Not a Strategy: How to Stay on Message in a Video-Dominated World

Video Is a Tactic, Not a Strategy: How to Stay on Message in a Video-Dominated World

Creating lots of videos as part of your content marketing strategy? Great. Now stop that. Read this first.

How to Humanize Your Brand to Improve the Customer Buyer Journey

How to Humanize Your Brand to Improve the Customer Buyer Journey

When you add a more human element to your brand, you create a more personalized experience for the customer. Jacob Warwick discuses how to...