Category

Creation

The Power of Pay: Are Freelance Rates and Quality Correlated? [TRAVEL STUDY]

The Power of Pay: Are Freelance Rates and Quality Correlated? [TRAVEL STUDY]

We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less...

Making Explainer Videos to Tell Your Brand Stories

Making Explainer Videos to Tell Your Brand Stories

By 2020, 80% of web traffic will be video. Will your brand be left behind? If you haven't already, get a rundown of the...

Why Is Storytelling Important? You Want Your Brand to Be Remembered

Why Is Storytelling Important? You Want Your Brand to Be Remembered

We all love a good story. Our brains are wired for it. Explore a thoughtful piece on storytelling and how it affects your brand....

Case Study: How LaneTerralever Used ClearVoice to Increase a Client’s Revenue by 87%

Case Study: How LaneTerralever Used ClearVoice to Increase a Client’s Revenue by 87%

Learn how LaneTerralever, a marketing agency based in Phoenix, Ariz., used ClearVoice software to increase leads 30%, save time, and boost client revenue.

Martech Head-to-Head Comparison: Wix vs. Squarespace vs. Weebly

Martech Head-to-Head Comparison: Wix vs. Squarespace vs. Weebly

In today's #MarTechMonday post, Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Keep reading...

Content Marketing for Higher Education and Nonprofits: Best Practices to Authentically Tell Your Stories [Ebook]

Content Marketing for Higher Education and Nonprofits: Best Practices to Authentically Tell Your Stories [Ebook]

Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our new ebook, Content Marketing Best Practices:...

Content Types: Aligning What You Create With What Your Buyer Wants

Content Types: Aligning What You Create With What Your Buyer Wants

"What types of content should I be posting? How do various types of content generate leads?" Marketing consultant Britt Skrabanek helps map out content...

The Freelance Writer’s Guide to Pitching

The Freelance Writer’s Guide to Pitching

Is your pitching style keeping you from scoring better freelance jobs? Get up to speed on the elements of a good pitch and the...

The Top 30 Content Creation Tools of 2017

The Top 30 Content Creation Tools of 2017

Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost,...

How to Succeed in Your Agile Marketing Journey, With Douglas Karr From MarTech Zone [TRANSCRIPT]

How to Succeed in Your Agile Marketing Journey, With Douglas Karr From MarTech Zone [TRANSCRIPT]

What's all the buzz about agile marketing? We'll tell you. It's about rocketing to success. If you missed our webinar with Douglas Karr, here's...