Category

Creation

Mastering Time Management: The Five Primal Flows of Time [INFOGRAPHIC]

Mastering Time Management: The Five Primal Flows of Time [INFOGRAPHIC]

So much of content marketing is about timing, yet good time management involves a lot more than just lists and calendars. It requires understanding...

Ann Handley on Content Marketing Tips, Tools & Editorial Quality

Ann Handley on Content Marketing Tips, Tools & Editorial Quality

We interviewed the one and only Ann Handley, chief content officer at MarketingProfs and best-selling author. Yeah, you don't want to miss this.

Freytag’s Pyramid: Using Classic Storytelling Techniques for Successful Marketing

Freytag’s Pyramid: Using Classic Storytelling Techniques for Successful Marketing

Whether you're developing summer blockbusters or niche videos, storytelling technique still counts. Use tried-and-true structure to up your branded content.

10 Types of Content Writers & When to Use Them

10 Types of Content Writers & When to Use Them

What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect...

How to Scale Your Content Creation Using Freelance Writers

How to Scale Your Content Creation Using Freelance Writers

This much you know: You need to step up content production. Jacob Warwick explains how to find freelance writers, set expectations and negotiate long-term...

Build Value With These Bright Methods for Content Curation

Build Value With These Bright Methods for Content Curation

Is your brand creating content but not curating it? There are numerous benefits to content curation, and even more ways to do it. Britt...

A Content Marketer’s Guide to the Rules of Attribution: How to Avoid the ‘P’ Word & Other Problems

A Content Marketer’s Guide to the Rules of Attribution: How to Avoid the ‘P’ Word & Other Problems

Don't find yourself on the receiving end of a DMCA takedown notice (or worse). Sara Parker explains how to properly cite your sources and...

4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic

4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic

Most content marketing teams strive to create killer evergreen content — content that does well in search and drives site traffic, year after year....

Freelancers: You Should Work by the Project, Not by the Hour

Freelancers: You Should Work by the Project, Not by the Hour

Which is better — getting paid by the project or by the hour? Emma Siemasko lays out several compelling reasons why per project is...

How to Build Your Own Facebook Chatbot in About 10 Minutes

How to Build Your Own Facebook Chatbot in About 10 Minutes

Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech...