Category

Creation

Content Marketing for Higher Education and Nonprofits: Best Practices to Authentically Tell Your Stories [Ebook]

Content Marketing for Higher Education and Nonprofits: Best Practices to Authentically Tell Your Stories [Ebook]

Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our new ebook, Content Marketing Best Practices:...

Content Types: Aligning What You Create With What Your Buyer Wants

Content Types: Aligning What You Create With What Your Buyer Wants

"What types of content should I be posting? How do various types of content generate leads?" Marketing consultant Britt Skrabanek helps map out content...

The Freelance Writer’s Guide to Pitching

The Freelance Writer’s Guide to Pitching

Is your pitching style keeping you from scoring better freelance jobs? Get up to speed on the elements of a good pitch and the...

The Top 30 Content Creation Tools of 2017

The Top 30 Content Creation Tools of 2017

Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost,...

How to Succeed in Your Agile Marketing Journey, With Douglas Karr From MarTech Zone [TRANSCRIPT]

How to Succeed in Your Agile Marketing Journey, With Douglas Karr From MarTech Zone [TRANSCRIPT]

What's all the buzz about agile marketing? We'll tell you. It's about rocketing to success. If you missed our webinar with Douglas Karr, here's...

3 Ways Evergreen Content Can Make Your Blog More Successful

3 Ways Evergreen Content Can Make Your Blog More Successful

Experts say you need evergreen content — but just what is it and how can it help your blog? Stacy Jackson explores this buzzword...

Top 7 Reasons Brands Stumble at Making Great Content Consistently

Top 7 Reasons Brands Stumble at Making Great Content Consistently

Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too...

Mastering Time Management: The Five Primal Flows of Time [INFOGRAPHIC]

Mastering Time Management: The Five Primal Flows of Time [INFOGRAPHIC]

So much of content marketing is about timing, yet good time management involves a lot more than just lists and calendars. It requires understanding...

Ann Handley on Content Marketing Tips, Tools & Editorial Quality

Ann Handley on Content Marketing Tips, Tools & Editorial Quality

We interviewed the one and only Ann Handley, chief content officer at MarketingProfs and best-selling author. Yeah, you don't want to miss this.

Freytag’s Pyramid: Using Classic Storytelling Techniques for Successful Marketing

Freytag’s Pyramid: Using Classic Storytelling Techniques for Successful Marketing

Whether you're developing summer blockbusters or niche videos, storytelling technique still counts. Use tried-and-true structure to up your branded content.