Category

Conversion

Understanding How ABM Fits Into Your Martech Strategy

Understanding How ABM Fits Into Your Martech Strategy

Have you gotten your ABM program off the ground? If not, freshen up on the tools of account-based marketing, and start rethinking your approaches...

Freelancers: Deliver Copy That Converts With These 5 Copywriting Tricks

Freelancers: Deliver Copy That Converts With These 5 Copywriting Tricks

Of course you want to deliver high-quality content for your clients. When it comes to writing for the Web, you also want to write...

GIFs Are So Last Week: Boost Email Click-Thru Rates With Cinemagraphs

GIFs Are So Last Week: Boost Email Click-Thru Rates With Cinemagraphs

Cinemagraphs are replacing GIFs as the preferred format for animated images — they're more aesthetically pleasing, the quality is better and viewers don't get...

DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack

DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack

HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions,...

How to Increase Conversions With Product Recommendation Emails

How to Increase Conversions With Product Recommendation Emails

The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It's as...

How to Build Your Own Facebook Chatbot in About 10 Minutes

How to Build Your Own Facebook Chatbot in About 10 Minutes

Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech...

The Unspoken Hero of Super Bowl Ads: Consumer Analytics

The Unspoken Hero of Super Bowl Ads: Consumer Analytics

Understanding the ways in which consumers are tracked & analyzed during the Super Bowl provides us with insight into how we can, in our...

Content Use Cases: How to Use Content to Fill Your Marketing Automation Funnel

Content Use Cases: How to Use Content to Fill Your Marketing Automation Funnel

When it comes to creating content for the the various types of marketing automation campaigns, one size definitely does not fit all. Let’s take a look...

This Is the Key to Moving Your Blog Subscribers Closer to Close

This Is the Key to Moving Your Blog Subscribers Closer to Close

Personalized content. You'll boost subscriber engagement and move these people down your funnel when you personalize content based on subscribers' interests and stage. Britt...

How to Use a Drip Marketing Campaign to Build Trust & Loyalty

How to Use a Drip Marketing Campaign to Build Trust & Loyalty

Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and...