Ann Handley on Content Marketing Tips, Tools and Editorial Quality
We interviewed the one and only Ann Handley, chief content officer at MarketingProfs and best-selling author. Yeah, you don’t want to miss this.
Freelancers: 5 Copywriting Tricks to Deliver Copy That Converts
Of course you want to deliver high-quality content for your clients. When it comes to writing for the Web, you also want to write copy that encourages action and helps your clients’ businesses grow.
How to Write More Engaging Content
Whether for your blog or a third-party publication, creating engaging content is crucial to building long-term marketing success. Get tips and examples for writing more persuasive content; structuring your writing; adding credibility; and making a checklist for articles. Length: 15 pages.
Guide to the Rules of Attribution: How to Avoid the ‘P’ Word & Other Problems
Don’t find yourself on the receiving end of a DMCA takedown notice (or worse). Sara Parker explains how to properly cite your sources and avoid copyright issues.
Copy Editing Tips for Teams Without Word Nerds
You don’t always have a copy editor around when you need one, right? Danielle Antosz discusses top copy editing challenges for the non-word nerd and the tips and tools to remedy them.
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The Secret to Creating Successful Content? It’s in the Headline
Here’s the truth: People won’t click into your content if it has a boring, bland headline. Larry Kim explains — and backs up with data — why a good headline is so vital and how to create a killer one.
#DearMegan on Grammar and Writing Tips: Periscope Transcript, Issue 1
Get ready for more grammar and writing fun — it’s another installment of #DearMegan. This time, we’ve transcribed her first Periscope broadcast.
How to Boost Conversions With the 6 Elements of Persuasion
How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.
Singular ‘They’ Named Word of the Year, Dear Megan Loses It
How a grammar pedant moved through the five stages of loss — on deadline, no less.
Create Clean Content With These Rules for Commonly Confused Words [Infographic]
Have a hard time remembering if it’s affect or effect? Farther or further? Fewer or less? We get it. That’s why we came up with this handy cheat sheet of commonly misused words.
Dear Megan, Do We Need a Style Guide for Content? Yes, You Do
Is it log in or login? E-book or ebook? News feed or newsfeed? If you had a style guide, you’d know. Dear Megan explains.
Fact: Puns Are the Worst. Don’t Put Puns in Your Content.
Content marketers, your readers deserve better than these cheesy, forced plays on words. This is why I hate puns and you should, too.
The 35 Most Overused Phrases in Content Marketing According to Dear Megan
Please, people, give it a rest. Our resident logophile, Dear Megan, names the most tired phrases in content marketing today.
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
Kelsey Jones is involved in every aspect of the content-creation process. Read on to learn how you can put her tips and tricks into practice with your own content.
The Role of Ghostwriting in Content Marketing
Ghostwriting has a key role in today’s content marketing landscape. If you’re interested in growing your writing career and you’re willing to hand off your byline, read this.