Your bio is one of the most important features of your ClearVoice profile, or any writer profile for that matter. In fact, I’d say that your bio and writing samples are the two most important factors brands take into consideration when deciding whom to give assignments to.
And that means it had better be good.
This is where most writers suddenly remember they have houseplants to water or spices to alphabetize. No writer likes writing their bio (which is an interesting conundrum, when you think about it). But if you’re wondering why you keep raising your hand to be considered for assignments, but brands aren’t picking you — come out from behind that spice rack and keep reading.
Today we’re discussing how to write a compelling bio for your profile in the ClearVoice Talent Network.
The components of a good writer’s bio
Your ClearVoice bio should:
- Summarize your skills and establish credibility
- Tell the reader a little bit about yourself
- State your areas of expertise
- Focus on bringing clients value
Let’s break those down using my bio as an example.
1. Summarize your skills and establish credibility
Let them know up front that you’re qualified to be here. Get right to it; they want to know why they should hire you, so tell them. You are worth being considered for their writing assignment by virtue of facts A, B and C. Check out the opening of my bio:
In the first few sentences I tell potential clients that I do this professionally, I have experience and what my major skills and qualifications are. Do something similar; start your bio with two or three things that qualify you to write their content.
2. Tell the reader a little bit about yourself
Sharing a little bit about yourself should always serve a dual purpose: You want the reader to get a glimpse of your personality and what it would be like to work with you, but you also want to back up the idea that you’re good at your craft. By emphasizing my passion for words, language, grammar, punctuation and style, I’m also sending a signal that I’ll take great care with the content I write for them.
Please note: If whatever personal information you’re sharing with them doesn’t at least faintly relate back to why you’re a good choice to create content for them, don’t include that information. An original Smurf collection from 1981 is impressive, yes, but do not put it in your bio. They won’t help you write good content.
3. State your areas of expertise
This one is pretty self-explanatory. You selected the industries you are qualified to cover when you set your marketplace settings, but go into a little more detail here. There’s no “substance abuse” category in those industry categories, for example, so I add that info here.
4. Focus on bringing clients value
*Warning* *warning* *warning*: Don’t go off the rails
Can you get creative? Well, yeah, sorta… (she says with so much major hesitation).
You can be mildly creative. Mildly. But I beg of you: Kill the kooky stuff. Don’t try to stand out in some super clever way.
Keep it simple, straightforward and professional. Personality is fine, but err on the side of caution if you’re not sure if you should include something. There are no bonus points for crazy.
About college degrees
Should you include your college degree? I’m inclined to say no, unless it qualifies you as a subject matter expert and demonstrates expert-level knowledge in a niche industry. I got my bachelor’s in English 20-something years ago, which is pretty unremarkable and doesn’t really qualify me to write content for brands today. But if you have a master’s in sustainable energy technology and you’re trying to establish yourself as a SME (subject matter expert) in green living, by all means include it.
About point of view
Do you have to write it in the third person? Nope.
I know this flies in the face of the conventional bio-writing wisdom, but I’m sticking to it. For bios on guest posts and similar off-page activity, stick to third person, for but your ClearVoice profile, go ahead and write in first. This is the writer’s equivalent to breaking the fourth wall in theater, and doing so creates a personal connection with the reader. They know you wrote it and you know you wrote it, so why is everybody pretending you didn’t?
About your hopes and dreams
Don’t include them.
Will you take another stab at your ClearVoice profile now? Did you start getting more assignments once you followed the suggestions here? Let us know in the comments. And for more about optimizing your profile in general, read this post.