Every great Community Manager should have an arsenal of killer Twitter accounts to follow, ideally organized into easily digestible categories. (Use either Twitter’s own List feature or organize according to a third party platform, depending on what you use most – I prefer TweetDeck and their outstanding Column feature.) Regardless of how you organize, pack those lists with accounts you can depend on for great content and pertinent information. Here are my top 10 Twitter accounts, organized – of course – into mini-categories.
Social Media Today is my number one resource for social media news. Backed by a vast, intuitive website, SMT’s Twitter account spits knowledge out by the hour. You’ll never again miss new social media information if you’re following these guys.
Jeff Bullas is a thought leader in the social media industry with a website full of everything a good website should have. His Twitter account is incredibly consistent and packed with all the information you need, usually before you need it. Jeff Bullas always on the cutting edge of community management, and everyone in social media should be listening to this man.
A titan in the social media industry, Brian Solis perfectly balances infographics, articles, videos, and chats in his feed. Like Jeff Bullas, he’s blogged about what’s happening before you even realize it’s happened, and his Twitter feed is a must for everyone in the industry.
There is no website I visit more in my capacity as a community manager than Hubspot’s blog. A few sentences could never cover all that is awesome about this site and their Twitter feed. A slogan of theirs is “For The Love Of Marketing,” and they really live up to it. You cannot go wrong with Hubspot.
DashBurst’s Twitter account is one of the most active, consistent accounts I follow. They link to their own content as well as great stuff they find around the web. You’ll find a lot of awesome infographics, excellent photos, useful tools, and breaking news about social media, SEO, business, design, and more.
Joe Pulizzi is the Chief Content Officer at the Content Marketing Institute and another unstoppable thought leader in the industry. While his tweeting is a little less copious than others on this list, he rarely tweets something that you won’t immediately learn from. And he’s very engaged with other Tweeps – list Joe now.
Tech / Industry News
If you haven’t heard of Mashable, welcome to civilization, and how was life under that rock? In all seriousness, though, Pete Cashmore did the world a huge favor when he started Mashable from his apartment in Scotland at the age of 19. This is your one-stop-shop for everything. Literally everything.
Similar to Mashable but a little more zeroed in on, naturally, technology, TechCrunch is a consistent avalanche of information about everything tech, from tablets to gaming to television to apps. If it happens and there’s an electronic component, TechCrunch has reviewed it.
Maybe I’m biased, but as a long-time Wired magazine subscriber I am slightly obsessed with everything Wired. A lot of their tweets consist of “Recent Top Stories,” and there’s less personal interaction than I’d like, but there’s no better company for reporting on tech news.
Every Community Manager should have a go-to account for hilarity, lightening the mood, and sharing something that’s just fun. Mine is SomeEcards. Yours should be too. They are the best day-brighteners on Twitter, as far as I’m concerned.
So, there are my top ten; the Twitter accounts that I, personally, find the most useful and interesting.