We wrap up our three-part series on being a content strategy leader with this post about the major challenges facing content managers and some strategies and tools to overcome them.
This is the second in a three-part series about how to be an effective content leader. In this post, Brittany Berger explains the five goals every great content strategist should keep in mind.
Getting buy-in for a content marketing initiative can be difficult, we know. Check out these 7 solid reasons why content marketing makes excellent business sense.
Does your content marketing strategy hit these major points? Neal Schaffer gives tools and resources to make it happen.
Our COO, Anita Malik, says deadlines are handicapping your content. Here’s how a little flexibility can save your calendar.
With Our Easy-to-Use Platform and Talent Network
How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.
Thinking about releasing a brand-related podcast? Perfect. Here are a few things to keep in mind along the way when podcasting. Naomi Bagga explains why — and how — you should get recording.
Stop wasting time and money on freelancers who aren’t a good fit for your brand. Jorden Roper explains how to create a freelancer persona.
Taking your content to a global audience? Awesome. Learn what to keep in mind when going cross-continental with your content.
What are Beyoncé, Lorde, Macklemore and Skrillex getting right with their marketing efforts? Plenty. See what your brand can learn from them.
Podcasts are still a great avenue for content marketers, especially because they allow you to repurpose content. Learn how to grow your podcast audience.
Five holiday campaigns are receiving more buzz than the usual mailer ads. What about them has us talking?
New to influencer marketing? Learn how to identify influencers, handle outreach and onboarding and nurture the relationship. Our influencer marketing workbook guides you through the process.
Implement an influencer marketing campaign. Download and complete our workbook with categories and metrics specific to your industry and goals.
When you create content for everyone, you’re essentially creating it for no one. Learn why personas are a vital part of a targeted content marketing strategy.
It’s easy to lose sight of the main objective of content marketing: driving sales. Arielle Hurst of Pure Chat shares 11 ways to boost your bottom line with content.
