Top Challenges Facing Content Managers (and How to Overcome Them)
We wrap up our three-part series on being a content strategy leader with this post about the major challenges facing content managers and some strategies and tools to overcome them.
Successful Content Strategists Have These 5 Goals
This is the second in a three-part series about how to be an effective content leader. In this post, Brittany Berger explains the five goals every great content strategist should keep in mind.
7 Benefits of Content Marketing You Can’t Ignore
Getting buy-in for a content marketing initiative can be difficult, we know. Check out these 7 solid reasons why content marketing makes excellent business sense.
5 Things Successful B2B Marketing Strategies Have in Common
Does your content marketing strategy hit these major points? Neal Schaffer gives tools and resources to make it happen.
Why Deadlines Are Bad for Your Content
Our COO, Anita Malik, says deadlines are handicapping your content. Here’s how a little flexibility can save your calendar.
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How to Boost Conversions With the 6 Elements of Persuasion
How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.
Podcasting 101: What You Need to Know to Get a Brand Podcast Started
Thinking about releasing a brand-related podcast? Perfect. Here are a few things to keep in mind along the way when podcasting. Naomi Bagga explains why — and how — you should get recording.
Build a Freelancer Persona to Find the Right Voice for Your Brand
Stop wasting time and money on freelancers who aren’t a good fit for your brand. Jorden Roper explains how to create a freelancer persona.
Cross-Continental Content: 3 Tips to Effectively Reach a Global Audience
Taking your content to a global audience? Awesome. Learn what to keep in mind when going cross-continental with your content.
Content Marketing Lessons From 4 Top Musicians
What are Beyoncé, Lorde, Macklemore and Skrillex getting right with their marketing efforts? Plenty. See what your brand can learn from them.
How to Grow Your Podcast Audience and Increase Your Reach
Podcasts are still a great avenue for content marketers, especially because they allow you to repurpose content. Learn how to grow your podcast audience.
5 Commandments for Marketing to Your Audience
Five holiday campaigns are receiving more buzz than the usual mailer ads. What about them has us talking?
How to Launch an Influencer Marketing Campaign [Guide]
New to influencer marketing? Learn how to identify influencers, handle outreach and onboarding and nurture the relationship. Our influencer marketing workbook guides you through the process.
Influencer Marketing Workbook
Implement an influencer marketing campaign. Download and complete our workbook with categories and metrics specific to your industry and goals.
Why You Should Create Personas as Part of Your Content Marketing Strategy
When you create content for everyone, you’re essentially creating it for no one. Learn why personas are a vital part of a targeted content marketing strategy.