What’s worse than complacency? It’s the mistake of having tunnel vision so deep that you’re unable to pivot with trends and industry shifts. We know it’s hard to maintain client deliverables, update your business structure, and keep a pulse on the ever-evolving updates in the world of social media. Don’t worry. We’re here to help! Here are this month’s social media updates for the top social media platforms that you don’t want to overlook.
As you review the latest and greatest social media news, stay abreast of all of this month’s upcoming holidays with our Socially Relevant Hashtag Holiday calendar. After your dose of updates, get social with the holidays that fit your brand values and messaging.
Happy learning and engaging!
Social media updates for Clubhouse
- August 2021 — Clubhouse is no longer invite-only. With the recent Android version release, all are welcome to join the audio-only app, with no invitation required.
- August 2021 — Clubhouse reports 600k active rooms daily. Although the platform is experiencing hot competition, Clubhouse recently announced that its active rooms are holding steady and increasing among its users.
- July 2021 — Clubhouse app installs declined drastically. Although the platform recently released its Android Version, the app installs have decreased significantly within the last few months.
- June 2021 — Clubhouse now allows Android users to connect Instagram and Twitter accounts. For the new android users to the platform, the experience and features continue to expand, and their competition continues to grow.
- May 2021— Clubhouse arrives in the Google Play Store for Android users. The iOS-only app, Clubhouse, is now available to Android users worldwide. If you’re waiting for an invitation, your wait is over!
- April 2021 — Clubhouse raises Series C funding. The round recently closed with Andrew Chen at Andreessen Horowitz. This new round of funding values the company at 4 billion dollars.
- April 2020 — The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021
- March 2021 — Clubhouse users can now create clubs without a vetting process. If you’re a Clubhouse user, you know that making your own club on the platform required a submission request form and weeks (possibly months) of waiting. Not anymore! With the recent app update, all users can create their own clubs directly on their profile.
- February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to date. By now, you’ve heard about the latest platform, Clubhouse. It is a social platform that’s audio-only. Although the app is invite-only and exclusively available to IOS only, it’s making headlines short of its first birthday, with a launch date of
Social media updates for LinkedIn
- August 2021 — LinkedIn releases its 2021 Grad’s Guide to Getting Hired. As graduates face numerous levels of uncertainty in an unpredictable workforce, LinkedIn compiled a report highlighting industry trends, top roles, and more to find the right job despite the uncertainty.
- June 2021 — LinkedIn makes an investment in the virtual conference platform Hopin. The recent announcement of the investment in Hopin comes after Microsoft CEO Satya Nadella makes a commitment to a hybrid workplace.
- June 2021 — LinkedIn makes pronouns official for all users. In honor of pride month, the platform recently released its pronoun feature for all users. If you’re looking to add your pronouns, go to your profile and edit your profile information.
- April 2021 — LinkedIn plans to release an e-learning hub that allows managers the ability to assign courses to employees. The new portal is called The LinkedIn Learning Hub and will be the 2.0 version of LinkedIn Learning Pro. Although it’s not confirmed, the new hub is rumored to release in September 2021.
- April 2021 — LinkedIn adds “Stay-at-home Mom” as a job title. LinkedIn users were unable to add this before, and now they can if they choose to do so. Now, let’s hope “Stay-at-home Dad” is included in the job titles as well.
- March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. These courses include Leadership Strategies for Women, Own It: The Power of Women at Work, and Becoming a Male Ally at Work. Hurry! These courses will be available for a limited time.
- February 2020 — LinkedIn adds a new feature to highlight key achievements. In response to user feedback, LinkedIn recently added its latest achievement feature that allows users to showcase portfolio work at the top of their profile pages. Users can include links to external websites or personal blogs, images, and documents to showcase specific details of their achievements to your profile visitors.
Social media updates for Facebook
- August 2021 — Facebook releases a prayer request feature. Although the latest feature receives mixed reviews, Facebook now allows its users to flag posts for prayer requests.
- July 2021 — Audio-only rooms and podcasts are now a feature for Facebook users. The time has come for the audio experience to be in full effect on Facebook, but it may not be available to all users yet with the new release.
- July 2021 — New features are available for e-commerce. Shops on the Family of apps have expanded features to include reviews on Instagram, ads for Shops, and AR.
- June 2021 — Get a recap from the Facebook F8 Refresh Conference. Did you miss this year’s conference? Don’t fret. We have the summary with all the scoop on new features and platform updates, including the news that Instagram’s messenger API is now open to all Developers.
- May 2021 — Users can now customize the Facebook Messenger experience with themes. If you want to update your messenger, Facebook now allows you to incorporate themes into your experience with friends and family.
- April 2021 — Facebook Workplace reaches 7 Million paid subscribers. Although many are unfamiliar with Facebook’s professional platform, Workplace, the platform continues to grow in popularity and usage among freelance and corporate teams alike.
- April 2021 — Facebook and Spotify deepen partnership with “Project Boombox.” Currently, Spotify podcasts are shareable to Instagram Stories, but the upcoming Project Boombox will present a more seamless experience for creators to promote music and podcasts on Facebook and Instagram.
- April 2021 — Facebook is preparing for audio-only storytelling with Soundbites. It’s official. Facebook is preparing to release a full suite of new features for audio-only consumers, including a home for podcasts and audio chats (like Clubhouse).
- April 2021 — Soon, you can schedule Stories on Facebook and Instagram through Facebook Business Suite. Through Facebook Creator Studio and Facebook Business Suite (formally known as Business Manager), content creators and managers will have the option to schedule Stories for both Facebook and Instagram.
- March 2021 — Facebook announces a way for fan subscribers to connect through fan pages. Content creators have options for earning revenue on Facebook, and one of those ways includes fan subscriptions. Creator Fan Pages can promote a paid membership experience directly from the fan page to their followers. Content creators can choose their membership price and the various types of content available to members.
- March 2021 — Facebook Messenger Rooms aren’t just for messenger. Contrary to the name, Facebook Messenger Rooms are more than simple rooms. Think Zoom, but for Facebook. Facebook Messenger Rooms can include up to 50 people, and users can broadcast to their feeds, pages, or groups.
- March 2021 — Facebook Gaming is leveling up. Facebook Gaming announced its path to partnership for streamers in its Level Up creators program, which is the platform’s equivalent of Twitch’s affiliates. Gaming creators can apply to become a part of the partnership and allow 6-8 weeks for a decision.
Social media updates for Instagram
- August 2021 — The head of Instagram visits The Breakfast Club. Head Of Instagram, Adam Mosseri, recently spoke to the hosts of the cultural phenomenon radio show The Breakfast Club to discuss algorithm myths, combatting racism, and platform guidelines.
- August 2021 — Users have more control over managing sensitive content. Suppose you desire to control the type of content that filters into your feed or discovery page, like violence or sexually suggestive content. Now you can.
- August 2021 — Instagram announces additional measures to protect users 16 and under. Users under the age of 16 will have profiles that auto-default to private. The platform has included other features to protect younger Instagrammers from unwanted contacts reaching out through comments or private messages.
- July 2021 — It pays to be a good hacker. Instagram’s parent company, Facebook, recently rewarded a hacker located in India for finding a malicious bug that allowed users to view archived stories and posts even on private accounts. The bug is now fixed.
- July 2021 — Ads are coming to Reels. Instagram recently announced that ads would soon integrate into the Reels experience, with full screen and vertical ads between posts. They’ll be up to 30 seconds long and will run on a loop.
- June 2021 — Instagram users can hide likes from posts, and it’s optional. Hiding your likes can combat the undeniable issue of comparison on the platform or encourage your audience to focus on your content and message. Either way, you can now hide likes on individual posts or within your settings for all of your posts.
- May 2021 — Instagram is hosting its first Creator Week, but it’s invitation only. This first-of-its-kind event will be held June 8-10, with some sessions available to the public. We will keep you posted on any feature updates coming from this event.
- May 2021 — Instagram’s desktop version now has more features and capabilities. Have you logged into Instagram from your desktop? If so, you may have noticed that you can now upload content directly from your desktop.
- May 2021 — Instagram adds pronouns to user profiles. Instagram users can now include gender pronouns into their bios within the settings profile, and they can be updated at any time.
- April 2021 — Instagram releases a feature to help combat hate speech in private messages. The new filter in direct messages will allow users and creators alike to filter out abusive content with words, phrases, and emojis. Users can activate this on Instagram within privacy settings.
- April 2021 — Instagram introduces Reels Remix. For Instagram, reels continue to be the most powerful tool on the platform for organic discovery and reach. Now, users can share an original reel, recording their reaction, response, or reenactment.
- March 2021 — Instagram is working to allow users to save drafts of Instagram Stories. Although not available to users, Instagram is considering the ability to enable drafts within Instagram Stories. Not many details are disclosed, so we’ll keep you posted.
- March 2021 — Instagram introduces a data-friendly version of the app for 170 countries and users in rural areas. According to World Stats, approximately 63 percent of the world’s population is online, as opposed to nearly 90 percent in North America. In response to this, Instagram created Instagram Light, which is an Android app designed to use less data with a quality experience.
- March 2021 — Instagram expands the IG live experience to include a four-person live feed experience. Instagram announced new capabilities to the in-app live stream, which now consists of the ability to add four people to the live feed.
Social media updates for Pinterest
- August 2021 — Pinterest takes a stand for body acceptance while prohibiting weight loss ads on the platform. Beginning July 1, 2021, all ads with weight loss language and imagery were banned on the platform. All ads should focus on a healthy lifestyle instead of weight loss. Although a fantastic move, one can only be curious to know how this impacts brands that focus on weight loss exclusively.
- August 2021 — Pinterest adds shoppable video pins to help creators monetize content. If you’re a content creator on Pinterest, you can now monetize your video pins with affiliate links with brands. The feature is available for Idea Pins and currently available to content creators on the platform.
- August 2021 — Pinterest shares experience a decline as the platform reveals a decrease in users. Although monthly active users hold steady with over 478 million, this is a 5% decline since April. It’s too soon to predict the outcome, but Pinterest reports revenue growth despite the user decline.
- July 2021 — Pinterest partners with American Express to support local shopping. To enhance the #ShopSmall movement, the Pinterest and American Express partnership directly helps pinners to connect with small businesses on the platform.
- July 2021 – Pinterest expands shopping features on the platform. Moving forward, pinners will also be notified if the prices are lowered on items they have saved within their boards or on their profile. Previous features that were released during COVID-19 are also extended.
- June 2021 — Pinterest introduced Creator Code to the platform. In an effort to keep creators and users safe on the platform, the new Creator Code is a policy committed to mitigating negative or inappropriate comments.
- May 2021 — Pinterest introduces Idea Pins for creators. Now, Pinterest has video-first Pins designed for content creators. The feature was released in beta in September 2020 and now evolved into its current iteration.
- May 2021 — Pinterest is now testing live-streaming content. Although it’s not available to all users, Pinterest is now trying live-streamed content with a select number of content creators.
- April 2021 — Pinterest launches Creator Code to help enforce safety on the platform. Pinterest recently announced the Creator Code, which is a content policy designed to maintain a safe online environment for Pinners.
- March 2021 — Pinterest search confirms travel as top of mind with its users. According to a recent Pinterest study, travel searches on Pinterest increased 60 percent year over year, having travel search at an all-time high on the platform.
- March 2021 — Pinterest hosts its first global advertising summit virtually. Earlier this month, Pinterest hosted a virtual summit for advertisers to learn first-hand the platform’s latest features and updates. During the discussion, they shared the stage with many dynamic speakers and discussed the power of positivity.
- December 2020 — Pinterest reaches 400 million active monthly users. Pinterest reached a significant milestone of 400 million active monthly users, with men, Millennials, and Gen-Z leading its growth.
- December 2020 — Pinterest releases 2021 predictions. With a solid reputation for accurate predictions, Pinterest is releasing its platform predictions for 2021, including indie beauty, world play, and unplugged weddings.
- April 2020 — Pinterest launches new e-commerce features for retailers in support of small businesses. Pinterest announced its release of a variety of features for e-commerce businesses, including the Verified Merchant Program, dynamic retargeting through advertising, and an update to the platform’s product catalogs.
Social media updates for Twitter
- August 2021 — Twitter Spaces expands to include co-hosts. Twitter Spaces now allows users to add co-hosts to its audio-only experience. Any co-host can help invite speakers, remove participants, pin tweets, manage requests, and more.
- August 2021 — Twitter says goodbye to its Fleets. Since its release in May of 2020, the feature struggled to build momentum with users. As a result, Twitter’s Story-like feature will be discontinued beginning on August 3, 2021.
- August 2021 — Twitter CEO encourages Kanye West to share the creative process of his upcoming album. Jack Dorsey recently tweeted the idea of Kanye shedding light on his creative journey for his upcoming album, ‘Donda.’ If accepted, Kanye would livestream the process through Twitter and social media. We’re all anticipating the response.
- June 2021 — Twitter is allowing users to share tweets to Instagram Stories. The test is only available to iOS users, but this is considered a substantial collaborative win for the two platforms.
- May 2021 — Twitter is introducing subscription-based Twitter Blue. Among the many product announcements and feature updates, Twitter is preparing its first paid tier model. Twitter Blue will cost $2.99 per month and will include an Undo Tweets feature, bookmark collections, and more.
- April 2021 — Twitter releases a study that shares insights on the future, post-pandemic. From perspective to spending, Twitter shares platform data and predictions for the post-pandemic direction of Twitter users.
- March 2021 — Twitter CEO Jack Dorsey’s first tweet sells for 2.9 million. Twitter CEO Jack Dorsey’s first tweet was recently sold for 1,630.58 ether, a cryptocurrency valued at approximately 2.9 million. Dorsey plans to donate funds to GiveDirectly’s Africa Response fund.
- March 2021 — Twitter launches new features, including Spaces. Audio chats, like Clubhouse, continues to gain traction among the social media platforms, and Twitter is getting into action with Twitter Spaces. The feature was initially announced in February 2021, and its quickly gaining traction among users.
- March 2021 — Twitter plans to update TweetDeck. If you manage different clients and profiles, this may be great news for you. During a recent interview with Verge, Twitter’s chief product officer Kayvon Beykpour shared upcoming plans to update TweetDeck, which will include a redesign.
- March 2021 — Twitter begins to test larger images in tweets. Twitter is now testing larger images in Tweets with select beta users. If you’re one of the lucky people included in the test, your photo uploads will no longer require the cropped Twitter specs.
Social media updates for TikTok
- March 2021 — TikTok partners with Walmart to test a livestream shopping experience. During an exclusive partnership, Walmart partnered with influencers on TikTok to test its first livestream shopping experience called the Spring Shop-Along: Beauty Edition.
- February 2021 — TikTok releases its transparency report. In an effort to build trust among users, brands, and stakeholders, TikTok released its fourth global transparency report, which covers July through December 2021.
Social media updates for Reddit
- July 2021 — Reddit is selling NFTs (non-fungible tokens), and it’s working. Reddit Product Lead Peter Yang recently shared that the platform’s NFTs would be cartoon avatars modeled after the Reddit logo. Bidding on the NFTs is already in the thousands of dollars.
- June 2021 — Reddit stock traders target AMC with “meme stocks.” Although the efforts are built on faith and nostalgia, there are numerous concerns on whether or not the business is actually sustainable post-pandemic.
- May 2021 — GameStop conversations are surging, again. Recently, GameStop’s stock surged, thanks to the subreddit “/Superstonk,” and the conversation rose once again.
- April 2021 — Reddit releases its version of Clubhouse. Although the Clubhouse clone appears to be a trend, this will be for subreddit communities, whereas other platforms create this feature for people on and off their respective platforms.
- March 2021 — Reddit makes plans to go public. Reddit is known for its AMAs and AMAA’s, but it is also preparing its business structure for going public. The company recently announced that its recent hire for a Chief Financial Offer and upcoming plans of making the platform more user-friendly and mainstream.
- March 2021 — Reddit’s subreddit, WallStreetBets, donates over 300K to a gorilla conservation. The power of community is strong on Reddit, and it shows in the impact recently created on the Dian Fossey Gorilla fund, going viral in one weekend.
Social media updates for Snapchat
- August 2021 — Snapchat profiles go 3D Bitmoji. Now, Snapchatters can create 3D BitMoji avatars for profiles and creative expression on and off the platform. From over 1,200 combinations, users can modify backgrounds, moods, gestures, and more to customize their Bitmoji as much as desired.
- July 2021 — Snapchat removes its Speed Filter. After continual criticism of the feature since its release in 2013, Snap Inc. has decided to remove the filter option many argue encourages reckless driving.
- July 2021 — Snapchat shares insight on how to create effective Snap ads. If you’re running ads on the Snapchat platform, these insights are for you.
- June 2021 — Snapchat is testing augmented reality glasses with select content creators. They’re not available to the public (yet). The company is providing new AR glasses to an undisclosed amount of platform creators to share personal experiences with the organization for testing purposes.
- June 2021 — Snapchat is testing half swipes, and users are not a fan. Half swipes allow your Bitmoji to appear in the chat, informing the person that you have read the message.
- May 2021 — Snapchat releases its 2021 Citizen report. Within the report, the company highlights its recent efforts and milestones toward social and environmental good.
- March 2021 — Snapchat releases a remix feature. The new remix feature on Snapchat is similar to that on TikTok and Instagram reels. Although it’s currently available to select users, the full release is coming soon.
- March 2021 — The Snap Partner Summit is happening in May. Snapchat is streaming its summit on May 20th, 2021, showcasing its latest updates in AR, features, games, and more.
- March 2021 — Snapchat plans to feature creators on the platform. If you’re a Snap creator, you could get a spotlight in Snapchat’s newest original mobile series, “The Best Snaps Show,” launched March 14th and hosted by Salice Rose and Brent Rivera.
- February 2021 — Snapchat hosts its first investor day. On February 23rd, 2021, Snapchat hosted a virtual Investor Day, which focused on community, business, and future opportunities. If you missed the session, you could find the transcripts here.
- February 2021 — Snapchat reports that it reaches more than 70% of 13 to 24-year-olds. Additionally, the audience resides in countries that generate more than half of the world’s digital ad spend. This essentially means that there is staying power with Snapchat for the next generation, and brands should consider the platform if they desire to reach the younger audience.
Social media updates for WhatsApp
- August 2021 — WhatsApp CEO speaks out on Apple’s latest privacy updates. The privacy war with Apple and Facebook’s family of brands continues, and this time WhatsApp takes the lead. Will Cathcart, the head of WhatsApp, shared his concerns recently with Apple’s latest privacy update, as both companies fight to maintain privacy for users.
- July 2021 — Facebook Shops now integrate with WhatsApp. Although it’s not available to all Shop creators yet, the ability to connect with customers now includes WhatsApp messaging.
- June 2021 — New features are coming for WhatsApp users. During a recent chat, Mark Zuckerberg revealed that new features would include disappearing mode, view once, and multi-device options to help users keep their messages private.
- March 2021 — WhatsApp users can change the speed of voice notes. The newest beta feature in WhatsApp is rolling out, and it’s giving users that chance to experiment with the audio speed of voice notes. March 2021 — WhatsApp is testing voice and audio calls with desktop access. The Mac desktop versions will support voice and audio-only, while PC users will be introduced to a desktop experience.
- March 2021 — WhatsApp is now accessible through your desktop. The mobile-first app is making its debut on desktop. The update allows users to use a larger screen than their mobile devices while still enjoying a private, secure experience.
- February 2021 — WhatsApp’s update impacts millions with older iPhone models. That platform states that this update aligns with its efforts of strengthening privacy and data protection.
Social media updates for Tumblr
- December 2020 — Tumblr talks about Top Trends in 2020. In a recent conversation with Cheddar, Tumblr’s Head of Editorial, Amanda Brennan, breaks down the platform’s top trends.
- December 2020 — Tumblr Launches LOUDR. In an effort to support marginalized voices in Gen-Z, Tumblr launches LOUDR while pledging 10 percent of its top advertising units.
Social media updates for YouTube
- August 2021 — YouTube begins testing a mid-tier subscription. To assist users who want an ad-free experience but are unwilling (or unable) to pay for the full subscription amount, YouTube introduces Premium Lite. Its mid-tier subscription is currently in beta and available in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden for 6.99 euros per month.
- July 2021 — The viral sensation “Charlie Bit My Finger” remains on YouTube. The video was auctioned off as a non-fungible token, or NFT, but is considered an essential part of the viral culture.
- June 2021 — YouTube is moving to Google Cloud (partially). If you’re unfamiliar with Google Cloud, it’s time you do some research. The leader of Google’s Cloud division recently announced that parts of YouTube are migrating to Google Cloud.
See more monthly roundups and tips for social media marketers: