Influencer Strategies: How to Sync Distribution and Post-Publishing Efforts
Get expert advice on how to thoughtfully coordinate distribution efforts with influencer partners and align post-publishing execution.
3 Best Styles of Emails to Engage Your Audience
Marketers, looking to increase the click-through rate on your emails? Tailor the email’s style to the result you’re looking for. We show you how.
Fact: Puns Are the Worst. Don’t Put Puns in Your Content.
Content marketers, your readers deserve better than these cheesy, forced plays on words. This is why I hate puns and you should, too.
Video Marketing Checklist: Channels, Tips and Tools
Video marketing is more strategic than simply uploading and sharing a file. Learn how to effectively use and distribute video with these tips, tools and channels.
The 35 Most Overused Phrases in Content Marketing According to Dear Megan
Please, people, give it a rest. Our resident logophile, Dear Megan, names the most tired phrases in content marketing today.
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Authenticity: Your Content Marketing Secret Weapon
Online marketing used to be about quantity. Today, getting found online requires quality content and authenticity.
How Skateboarding Mastered Content Marketing More Than 13 Years Ago
Skateboarding shreds it with quality content marketing. Check out the four tactics used by the industry then and now.
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
Kelsey Jones is involved in every aspect of the content-creation process. Read on to learn how you can put her tips and tricks into practice with your own content.
The Anatomy of a Well-Oiled Content Marketing Machine
Assembling a winning content marketing team requires some fine-tuning. Want to create content that makes your brand look good and converts website visitors into customers? Here’s the team you need.
The Role of Ghostwriting in Content Marketing
Ghostwriting has a key role in today’s content marketing landscape. If you’re interested in growing your writing career and you’re willing to hand off your byline, read this.
An Interview With Laura Rubinstein: Secrets of a Social Media Strategist
In this interview with social media marketing strategist and best-selling author Laura Rubinstein, we dive deep into branding, audience development and value-based marketing.
Stop Talking to Yourself: Creating Creative Personas
Produce content that not only educates but entertains with this step-by-step guide to creating creative personas.
How to Get Your Boss to Invest in Content Marketing
You know content marketing is a good idea, but can you explain why? Four steps to improve your approach and get your boss to invest in content marketing.
Best in Show: Top Dogs of Content Marketing
Who is who in the content marketing world? Here’s a creative look at the most important roles in your organization, as dogs.
3 Ways to Drive Any Self-Respecting Editor Crazy
The top things writers do that drive our lead editor and style maven, Dear Megan, to question her sanity.