Guide to Blog Post Tagging
Help readers find and filter your content by employing a standard system to organize and tag your content. Download a template to get started.
Optimizing and Distributing Your Content by Channel
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
10 Essential WordPress Plugins for Content Marketers
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
Optimizing Evergreen Content So It’s More Actionable and Zombie-Proof
Don’t let your best content just drift off into zombie land. Get more bang for your buck with tips to keep pumping life into your evergreen content.
6 Key Updates That Will Make You Consider Chatbot Marketing
Right now, the chatbot revolution is happening, and it’s just in its infancy. Beat your competition with the most important updates in Facebook Messenger chatbot marketing for early adopters.
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How to Use Competitive Analysis to Build a Content Strategy
You can’t let the competition dictate your strategy, but you do need to know how they’re positioning themselves. Sid Bharath explains how to use this knowledge to inform your own strategy.
Making Your Evergreen Content Actionable
Get the most bang for your content buck. Learn how to think strategically in order to create and optimize evergreen content. Length: 49:53.
Boost Email Click-Thru Rates With Cinemagraphs
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
Content Marketers, Put Your CTAs Above the Fold (With 1 Huge Exception)
Not all parts of your site are created equal, from both a user experience and conversions standpoint. Put your calls to action where more people will see them, click and convert.
DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack
HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions, you can get timely and meaningful alerts in front of your sales team.
How to Increase Conversions With Product Recommendation Emails
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic
Most content marketing teams strive to create killer evergreen content — content that does well in search and drives site traffic, year after year. Jacob Warwick explains four key points to creating such content.
AMP’d Up: The Only Guide to the Accelerated Mobile Project You’ll Ever Need
Google began integrating AMP listings into its mobile search results a year ago this week. Is your site AMP-enabled? Marc Schenker explains why it should be and how to do it.
How to Repurpose a Piece of Content 7 Ways
One epic blog post repurposed seven times is better than seven average blog posts. Learn how to repurpose your content seven ways.