What the Facebook News Feed Apocalypse Means for Your Brand
This week, the Facebook news feed apocalypse is finally upon us. Also, Vine is coming back as V2; Amazon is primed to cut into Google’s search dominance; and YouTube is done pairing sponsored ads with risky content.
8 Simple Sources for Creating Artificial Intelligence to Make Your Own Chatbot
Looking to build your own chatbot AI? In today’s #MarTechMonday post, Ben Beck offers eight sources to jumpstart your efforts.
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.
Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Tap into the power of online surveys not only to guide your marketing choices but to fuel original research for your content. Marc Schenker shares tips from experts at SurveyMonkey.
Guide to Blog Post Tagging
Help readers find and filter your content by employing a standard system to organize and tag your content. Download a template to get started.
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Optimizing and Distributing Your Content by Channel
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
Optimizing Evergreen Content So It’s More Actionable and Zombie-Proof
Don’t let your best content just drift off into zombie land. Get more bang for your buck with tips to keep pumping life into your evergreen content.
6 Key Updates That Will Make You Consider Chatbot Marketing
Right now, the chatbot revolution is happening, and it’s just in its infancy. Beat your competition with the most important updates in Facebook Messenger chatbot marketing for early adopters.
How to Use Competitive Analysis to Build a Content Strategy
You can’t let the competition dictate your strategy, but you do need to know how they’re positioning themselves. Sid Bharath explains how to use this knowledge to inform your own strategy.
Making Your Evergreen Content Actionable
Get the most bang for your content buck. Learn how to think strategically in order to create and optimize evergreen content. Length: 49:53.
Boost Email Click-Thru Rates With Cinemagraphs
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
Content Marketers, Put Your CTAs Above the Fold (With 1 Huge Exception)
Not all parts of your site are created equal, from both a user experience and conversions standpoint. Put your calls to action where more people will see them, click and convert.
DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack
HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions, you can get timely and meaningful alerts in front of your sales team.
How to Increase Conversions With Product Recommendation Emails
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.