Why Mobile-First Design Matters More Than Ever to Your Future SEO and Customer Experience
Having good mobile-first design can dramatically impact your search traffic. But how can it affect your content, or vice versa? We asked three SEO experts for their advice to marketers.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good in 2018 (and Forever)
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
How Gmail’s Facelift Will Affect Your Email Marketing Efforts
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
Want to Write for Robots? Here’s How According to Microsoft Cortana’s Deborah Harrison
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
10 Zapier Apps All Content Marketers Should Use
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
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The 5 Hottest Martech Categories for 2018
Have you refreshed your martech stack? Ben Beck recaps 2017 and shares the top five marketing technology categories for 2018, including: content marketing, big data, machine learning, social media marketing, and analytics.
How to Burst the Social Media Bubble With Lookalike Audience Matching
Has your brand got caught in a social media bubble? Break out. One way that midsize companies are broadening their reach on social media is through the gain and manipulation of lookalike audiences. Martech expert Ben Beck shows you how you can create lookalike audiences and make them work to your advantage.
How to Audit Your Martech Stack and Eliminate Bloat in 2018
Out with the old and in with the new… martech. Ben Beck offers his seven recommended steps to keep your organziation on track and up-to-date. Find out how you can conduct an effective audit of your martech stack, trim off that excess, and enjoy a freshly streamlined set of tools in 2018.
Bitcoin, Blockchain, Content Marketing: How They Connect, Why It Matters
Bitcoin and content marketing? Where’s the relationship? Blockchain. If you’ve heard of blockchain, it was likely in connection with Bitcoin. But blockchain is far more than simply the method of recording Bitcoin ownership. Let’s take a look at what blockchain is, and then how it relates to content marketing.
SEO: What’s In, What’s Out for 2018 and Beyond
Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives for 2018.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Driving consumers to a landing page to capture their contact info in exchange for something (white paper, case study, webinar, etc.) might be a tried-and-true technique for lead gen, but has your go-to strategy lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
What the Facebook News Feed Apocalypse Means for Your Brand
This week, the Facebook news feed apocalypse is finally upon us. Also, Vine is coming back as V2; Amazon is primed to cut into Google’s search dominance; and YouTube is done pairing sponsored ads with risky content.
8 Simple Sources for Creating Artificial Intelligence to Make Your Own Chatbot
Looking to build your own chatbot AI? In today’s #MarTechMonday post, Ben Beck offers eight sources to jumpstart your efforts.
White Label Marketing Tools: 9 to Seriously Consider
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.