Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]
Get a head start on planning your 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
9 Tips on Snagging Featured Snippets (and Where They’re Headed)
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
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A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
How to Increase the Life Span of a Piece of Content
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
10 Tips on How to Analyze and Improve Your Chatbot for Better Results
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
The Best Content Marketing Platform for Creating Content
Expert Ben Beck has reviewed countless martech tools. So now he shares his thoughts on our own, ClearVoice, your friendly content creation platform.
The Top 20 Chrome Extensions for Marketers
Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.