Freelancers, if you haven’t dabbled into the various content management systems, here’s your news flash to add it to your must-do for the year. Here, what you need to know — and why.
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
Although Google’s known for fickle algorithm changes, here are six key approaches to help your writing survive them all, so you can win at SEO for clients.
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google’s new Site Kit plugin and how it compares to MonsterInsights.
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Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
Get a head start on planning your 2019 – 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
Take notes as Joe Griffin, CEO of ClearVoice, and Lindsay Boyajian, Director of Product Marketing at Conductor, share their best practices and tips on how to efficiently scale content creation for enterprise teams, from strategy to production and measurement.
Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.
Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.
Martech expert Ben Beck shares several up-and-coming martech options you should know about, from chatbot builders and handwriting robots to funnels that yield the leads you need.
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
