A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
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How to Increase the Life Span of a Piece of Content
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
10 Tips on How to Analyze and Improve Your Chatbot for Better Results
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
The Best Content Marketing Platform for Creating Content
Expert Ben Beck has reviewed countless martech tools. So now he shares his thoughts on our own, ClearVoice, your friendly content creation platform.
The Top 20 Chrome Extensions for Marketers
Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.
How to Collect and Use Net Promoter Scores (NPS) in Your Marketing
Martech expert Ben Beck outlines the best ways to collect NPS – and to make the most of them in your marketing.
Head-to-Head SEO Tool Review: SEMrush vs. Moz
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
Why Writers Need to Know CMS
Freelancers, if you haven’t dabbled into the various content management systems, here’s your news flash to add it to your must-do for the year. Here, what you need to know — and why.
White Label Marketing Tools: 9 to Seriously Consider
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
What Writers Should Know About SEO to Stay Competitive in 2019
Although Google’s known for fickle algorithm changes, here are six key approaches to help your writing survive them all, so you can win at SEO for clients.