Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
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Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
Expert Ben Beck has reviewed countless martech tools. So now he shares his thoughts on our own, ClearVoice, your friendly content creation platform.
Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.
Martech expert Ben Beck outlines the best ways to collect NPS – and to make the most of them in your marketing.
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
Freelancers, if you haven’t dabbled into the various content management systems, here’s your news flash to add it to your must-do for the year. Here, what you need to know — and why.
