By now, we are all used to the tiny pop-up that appears on our screen when we visit a new website, asking us if we will accept cookies. This simple ‘yes’ or ‘no’ answer plays an instrumental role in marketing campaigns for the brands we love — and the ones we may love in the […]
When you need a local business for any reason at all, what’s the first thing you do? Probably open Google, right? Or, maybe ask your friends, family, or a social network for recommendations, and THEN you open Google to explore the company’s website and reputation. If you’re a local business, it’s clear in order to […]
The start of a new year is an awesome time to take a deeper look at how you’re handling consent and GDPR compliance.
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
What can you learn from millions of articles? A lot. We’re connecting the dots between two massive data studies to earn 5x traffic.
With Our Easy-to-Use Platform and Talent Network
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
Get a head start on planning your 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
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