The Do’s, Don’ts, and Examples of Behavioral Targeting
By now, we are all used to the tiny pop-up that appears on our screen when we visit a new website, asking us if we will accept cookies. This simple ‘yes’ or ‘no’ answer plays an instrumental role in marketing campaigns for the brands we love — and the ones we may love in the […]
A Guide To Local SEO for Businesses With One Location
When you need a local business for any reason at all, what’s the first thing you do? Probably open Google, right? Or, maybe ask your friends, family, or a social network for recommendations, and THEN you open Google to explore the company’s website and reputation. If you’re a local business, it’s clear in order to […]
The start of a new year is an awesome time to take a deeper look at how you’re handling consent and GDPR compliance.
Hootsuite vs. Buffer: We Rated 12 Key Factors for Each
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles
What can you learn from millions of articles? A lot. We’re connecting the dots between two massive data studies to earn 5x traffic.
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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]
Get a head start on planning your 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
9 Tips on Snagging Featured Snippets (and Where They’re Headed)
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
How to Increase the Life Span of a Piece of Content
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.