Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.
Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.
Martech expert Ben Beck shares several up-and-coming martech options you should know about, from chatbot builders and handwriting robots to funnels that yield the leads you need.
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
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Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
“Alexa, you’re changing the whole SEO game, aren’t you?” If you’re a content marketer, you already know the answer. But for those who need a little more convincing, here’s a primer on the basics you need to know for the future impact of voice search.
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
See the real numbers, strategies and timelines on how we’ve increased our organic B2B blog traffic from 3K to 50K+ sustainable pageviews per month (and still growing).
What criteria play into search results’ personalization? And how does your content strategy affect how you show up in personalized search, and your ROI? Get advice from experts and learn what to watch out for in this growing area of SEO.
With SEO constantly changing, you have to keep up on your optimization more than ever, even if your content is stellar. Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider most.
Having good mobile-first design can dramatically impact your search traffic. But how can it affect your content, or vice versa? We asked three SEO experts for their advice to marketers.
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
