In the Wake of Cambridge Analytica: Can Further Technology Save the Sinking Social Media Ship?
If you’ve been watching the negative news surrounding Facebook, you are likely wondering how it is going to affect social and content marketers. Martech expert Ben Beck dives into the controversy and shares perspective on immediate impacts and what to expect next.
Instagram Is Betting This Week’s Three Small Changes Lead to Big Results
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
New Study Shows the Good, the Bad, and the Ugly of Email Marketing
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Introducing CVs: A Fully Customizable, Free Portfolio for Freelancers
We’re proud to introduce CV Portfolios, a free tool designed to help professional creatives get hired for freelance jobs.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
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Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
Is Facebook’s Usage Drop a Blip on the Radar or a Sign of Things to Come?
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
See the Bright Side of Facebook’s Gloomy News Feed Forecast
This week, take a deeper look on the bright side of Facebook’s impending news feed changes. Also, marketers are going to make things personal in 2018; GIFS are now part of Instagram Stories; and YouTube’s six-second fairy tales capture viewers’ attention.
What Will Instagram’s Encore Be in 2018?
This week, Instagram’s text-only stories might be on their way to a smartphone near you soon. Also, almost half of Americans wish social media were better regulated; HuffPost is turning its back on unpaid contributors; and 8 mm cameras are making a comeback.
Content Radar: Most Surprising Impacts of 2017
This year, Instagram out-Snapchatted Snapchat; Facebook delivered new feeds — like them or not; Twitter gave us 280 characters to utilize (or ignore); and seemingly everything went live.
Content Radar: Marketers’ Wishlist for 2018
You can’t always get what you want, but that doesn’t mean that you can’t dream a little. Take a look at five key wishes content marketers are aching for in 2018.
Two Significant Additions Will Change How You Use Instagram in 2018
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.