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Tag - Marketing Glossary
Learning Freytag’s Pyramid: 5 Cool Examples of How To Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag's classic template for storytelling to boost engagement.
What Is Multivariate Testing?
A multivariate test (MVT) analyzes a website's content, sections, and key areas, and changes the key elements to determine conversion rates.
What Is a Service Level Agreement (SLA)?
An arrangement between two parties that details the services and deliverables (or fees) each party agree to provide one another.
What Is Share of Voice (SOV)?
Share of voice relates to how visible your brand and offerings are in the market across all channels in comparison to your direct competitors.
What Is CAN-SPAM?
If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out and non-complaince leads to fines.
What Is Monthly Recurring Revenue (MRR)?
Most commonly, SaaS companies use the MRR metric to track their monthly revenue from recurring revenue generated by their subscriptions.
What Is Multi-Touch Attribution?
Allocate budgets and increases revenue by calculating the value of each customer-brand interaction that leads to a conversion.
What Is Closed-Loop Marketing?
Here is your essential guide to understanding closed-loop marketing and how to make it part of your strategy.
What Is a Marketing Vehicle?
A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements.
What Is Marketing Automation?
Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. Using workflows, you can create customized messaging campaigns across email, text, advertising, and social...
What Are Marketing Attribution Models?
Attribution modeling helps marketers analyze and understand which touchpoints are responsible for conversion from prospect to customer.
What Is Marketing Spend?
It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and more.
What Is a Marketing Opportunity?
It’s an approach to grow your brand. It allows you to connect with potential customers and attract new leads searching for solutions your company can offer.
10 Ways To Put the Power of Behavioral Targeting to Work
This guide will show you how to unleash the power of behavioral targeting to personalize outreach and increase engagement with your audience members.
What Is Dynamic Content?
Also called adaptive content, dynamic content represents personalized, changing copy or visuals that respond to users’ behaviors or needs.