What Is a Marketing Vehicle?
What is a marketing vehicle? A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. We have all stumbled across a new company, product, or service and suddenly, we start to notice the brand everywhere. First, it’s served as […]
What is Marketing Automation?
What is marketing automation? Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. Using something called workflows, you can create highly customized integrated messaging campaigns across email, text, advertising, and social media posts. When you’ve done the research and are ready to ongoingly fine-tune your channels you are organized […]
What Are Marketing Attribution Models?
What are marketing attribution models? Attribution modeling helps marketers analyze and understand which touchpoints are responsible for conversion from prospect to customer. Different attribution models serve various purposes, providing different values to different touchpoints. In a perfect world of digital marketing, your customer might read an ad about your product or service on Facebook or […]
What Is Marketing Spend?
What is marketing spend? It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and any other marketing activities. Have you ever heard the saying, “It takes money to make money”? That phrase is definitely true in the marketing world. If you want to meet […]
What Is a Marketing Opportunity?
What is a marketing opportunity? It’s a way to grow your business or brand. It allows you to connect with potential customers and attract new leads searching for solutions your company can offer. No one wants their company’s growth to become stagnant or stall altogether. But if you’re always going the same tactics with your marketing […]
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10 Ways To Put the Power of Behavioral Targeting to Work
With so much bombarding on a daily basis, today’s consumers only want to see content relevant to them. Exhausted by the constant tsunami on every channel, they tune out anything they perceive as generic because it’s most likely not going to meet their needs or pique their interest. For marketers, it’s a challenge to personalize content for […]
What Is Dynamic Content?
What is dynamic content? Also called adaptive content, dynamic content represents personalized, changing copy or visuals that respond to users’ behaviors or needs. Successful integration of dynamic content into websites, emails, and social media platforms requires understanding users’ actions and pain points. When the internet emerged from its research and science ARPANET beginnings in 1993 and became available […]
What Is A Marketing Dashboard?
A marketing dashboard displays an array of information to help you track the progress of your marketing goals. Learn eight essential metrics you should be tracking.
What Is Domain Authority?
What is domain authority? Domain authority (D.A.) is the relevance and reputation of your website in relation to your area of expertise. It’s a search engine ranking score that helps to establish the success of your site. Several factors go into scoring your domain authority. Google’s algorithm for its search engine results page (SERP) ranking […]
What Is a Sender Score?
What is a sender score? A sender score is way to boost the chance of your emails ending up in a user’s inbox, rather than their spam folder, a sender score is the reputation of your email account’s IP address. The lower it is, the more difficult it’ll be to reach that inbox. Think of […]
What Is a QR Code?
What is a QR code? A Quick Response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to a specific URL, whether that’s a blog, newsletter sign-up form or app download. QR codes aren’t a modern creation. Far from it, in fact. They were invented in […]
What Is Sales Forecasting?
What is sales forecasting? Sales forecasting predicts the future sales of your business. These reports can be done monthly, quarterly, semi-annual and annual periods. This process helps you manage the future of your business more efficiently by dictating budgets, influence investors, and more. There are two types of sales forecasting: bottom-up forecasts and top-down forecasts. With […]
What Is Your Customer Acquisition Cost (CAC)?
Knowing your customer acquisition cost helps in calculating the ROI of your marketing efforts. Learn more about this valuable figure.
What Is Responsive Design?
What is responsive design? A website that automatically adapts to the device it’s being viewed on — whether it’s a computer, tablet or smartphone — for a greater user experience. Whether it’s searching Google in the bathroom or scrolling through social media sites before bed, many people access content through their phones. But not all content is mobile-friendly, turning […]
What Is Off-Page Optimization?
When done right, off-page optimization leads to brand recognition, high-quality backlinks, organic traffic, and sales. Learn more.