Confirmation Bias: How Can You Avoid Tunnel Vision in Your Marketing?
Learn how content creators can attempt to diminish the effects of confirmation bias and help customers avoid self-perpetuating bubbles.
What Are Marketing Goals?
In order to keep a company coordinated, focused, and functional, you need to understand marketing goals and your part in achieving them.
What Is a Microsite?
Why launch a microsite? Because you have a new product, service or brand that you consider big enough and special enough to merit an online home of its own.
The Ambiguity Effect: Why We Opt for Known Options (and What That Means for Marketers)
Learn how to overcome the Ambiguity Effect in marketing where consumers eliminate what might be good (or even better) choices simply because of a lack of information.
What Is a Unique Visitor?
Here are the basics of a unique visitor and why this data point should matter to anyone on a marketing team.
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What Is User Experience (UX)?
User experience can make or break a conversion or purchase when you’re up against others with similar offerings and value propositions.
What Is A/B Testing?
If you don’t test various marketing elements, how will you truly know what resonates the most with your target audience?
What Is Direct-to Consumer (D2C)?
D2C has come a long way since the days of mailers and late-night infomercials. Social, influencer, and email marketing are now at the top of most companies’ favorite ways to reach consumers.
What Is a Hero Image (or Hero Spot)?
Stop people in their searches and scrolls, trigger emotions and introduce your brand story with the hero image, i.e. the oversized graphic at the front and center on your homepage. Learn more.
The Noble Edge Effect: Why We Reward Social Responsibility
While the Noble Edge Effect works well for some, it can backfire for others. Learn more about cognitive biases and when and how you can use them in content creation.
What Is an Article?
Back to basics. Let’s break down the fundamentals of the article content type.
What Is an Ebook?
Back to basics. Let’s break down the fundamentals of the ebook content type.
What Is a White Paper?
Back to basics. Let’s break down the fundamentals of the white paper content type.
What Is Email Content?
Back to basics. Let’s break down the fundamentals of the email content type.
What Is a Customer Story?
Back to basics. Let’s break down the fundamentals of the customer story content type.