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Tag - Marketing
A/B Testing for Content: Definition, Benefits, and Steps to Create a Test
Use A/B tests to make your digital marketing content the best it can be. Get our six steps to success for a/b testing email, social media, landing pages, and more.
40 Awesome CTAs That Will Increase Conversions
Need help crafting persuasive CTA copy for your marketing campaign? Check out these 40 awesome call-to-action examples to get inspired.
9 Ways to Build Customer Relationships on Social Media
One of the best ways to build relationships with customers is through social media. check out our 9 ways you can develop relationships with your customers.
How to Build an Influencer Marketing Strategy
Learn how our tips for effective social media influencer marketing can be used to increase engagement and achieve sales goals.
Content Marketing for the Long Haul: Why You Don’t See Results Immediately
Not all businesses realize the importance of doing content marketing long-term. Learn why it takes time for content marketing to produce results and why.
How to Market Content to Generation X in 2022
If you haven’t given much thought to marketing to Gen X—and really, we're not surprised—read these top Gen X marketing strategies.
How to Market Content to Millennials in 2022
Millennials are the largest generation of buyers, but marketing to them will take some careful planning. Here's how to turn your brand campaign into a millennial-attracting success.
How to Market Content to Gen Z in 2022
As a highly creative generation of individuals, Gen Z demands innovation and imagination. When content marketing to Gen Z, engage their attention fast and present your creativity and values from the get-go.
How Account-Based Marketing Helps You Get Better Clients
How does an Account-based Marketing content strategy best use both sales and marketing teams? Get strategies for this winning combo.
Top 16 Content Marketing Trends to Know (With Examples)
Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing...
What is Soft Lead vs. Hard Lead Generation for B2B?
Deciding your sales approach through different types of messaging can help you design compelling CTAs to drive lead generation.
11 Email Newsletter Best Practices for Businesses
Email newsletters can keep audiences engaged and on track to conversions. Learn the email newsletter best practices every marketer should know.
Difference Between Vision and Mission Statements: 25 Examples
Don't know where to start with your mission and vision statements? Get inspired by examples from top brands to help define your brand's purpose and goals.
How to Develop Great B2B Buyer Personas (With Templates)
Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.
28 Companies With Even Catchier Slogans and Taglines
Want to stand out with a memorable slogan or tagline? Get inspired by these examples and learn what the difference between a slogan and a tagline is to help create your own.