The COVD-19 pandemic came with a lot of challenges, but it also came with great opportunities. The future of work has progressed further at a more rapid rate, and digital content creators are in high demand from businesses and entrepreneurs alike.
In 2020, Facebook and many other companies made a very public stand to support small business owners by providing resources, creating grants, and committing to making their platforms and business goals centered around maximizing the presence of the small businesses around the U.S. and the world. Through Facebook’s commitments, many features and updates were released across their family of brands, including a wide range of Instagram content monetization features that were designed specifically for content creators on the platform.There are 10 features on @Instagram that help creators monetize content. Take a look at the features that can help you increase revenue. #Instagram | #ContentMarketing | via @AltimeseNichole Click To Tweet
10 Instagram content monetization features for creators
Whether you’re working with clients with personal brands or you’re building a brand of your own, here are 10 Instagram content monetization features worth considering in your overall content and sales strategies.
1. Instagram Shop
Instagram Shop (also abbreviated as IG Shop) creates an in-app shopping experience for consumers that eliminates purchase barriers and gives content creators another avenue to increase revenue and brand visibility. Through IG Shop, consumers can be directed to the creator’s website or have a fully immersive in-app shopping checkout experience. Both can be highly effective ways to leverage product sales, but it’s essential to determine which is best for you since you cannot mix these options.
To streamline and improve the process for orders and shipping, Instagram has partnered with really great third-party platforms, like Euclid and Shopify, which is a premier partner with IG Shop. Through these platforms, you’re able to streamline your shopping experience for customers.
2. Shop Tags for Instagram Stories
As you’re sharing content with your audience in Instagram Stories, you can also tag products for direct checkouts or conversions for purchase. Be sure your Stories have the product noted in the photo or video clearly, and add a sticker (or copy) to encourage your audience to click the products for purchase.
3. Shop Tags for Reels
If you have an IG Shop already set up, let your promotions begin! Aside from the shop tab having visibility on your profile, you can also tag the products in timeline posts through IG, Reels (and keep reading because it gets better). Due to Instagram’s focus on building Reels on the platform, its organic reach and discovery are phenomenal compared to the timeline’s 1% to 5% organic reach among your current followers. If you’re a content creator, you should be using Reels! If you’re a content creator with products, you should be showcasing your products in your Reels (strategically) while tagging those products for additional visibility and sales conversion.
4. Shop Tags for IGTV
Very similar to shop tags for Reels, you can also tag products to IGTV content. When creating long-form content, be strategic with product placement in your videos. By doing so, you can create subtle call-to-action with your tags to your brand’s IG Shop.
Pro tip: A hack on Instagram Shop allows creators to promote digital products or services. Please know that this is not an approved hack. Within the fine print of the feature, it states that digital products or services are currently prohibited. By having digital products on your shop, you can run the risk of your profile being removed by Instagram due to the lack of adhering to the platform’s policy.
Instagram Badges (also known as IG Badges) is an interesting Instagram content monetization feature that allows fans to support your business or initiative by buying a badge. It’s similar to a donation process, but a few requirements include having a certain threshold of followers, and you must be one of the chosen accounts. Instagram Badges is currently in beta and only available to a limited number of creators. However, you can request access by noting your interest in your platform.
6. IGTV Ad Monetization
If you’re big with creating long-form content on Instagram with IGTV, you have an opportunity to allow advertisers access to showcase their ads within your content. The ads can appear during recommended breaks by Instagram or customized by you. If you’re thinking, “but how can I ensure the ads align with my brand?” there is a way to input the types of ads shared within your content.
Content tags are crucial to brand alignment for advertisers. Any time you can tag your content, do it and be intentional with your choice of tags. This is also important with your profile tagging, so take a moment to review the tags associated with your profile.
Here are the requirements to have access to IGTV ad monetization:
- You must pass and remain compliant with Facebook’s Partner Monetization Policies
- You must have 10,000 followers or more
- 600,000 total minutes viewed in the last 60 days. This can include on-demand, live, or previously live videos. This does not include minutes viewed from crossposted, boosted, or paid watch time.
- The page has at least five active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos
7. IG Live Rooms
Previously, you could only go live by yourself — but now you can invite your friends! Instagram allows Lives to have up to four people at a time. This can be incorporated into your live content strategies, and you can also tag products and pin them during the Live experience to help your audience discover the products.
8. Brands Collab Manager
Are you influential on the platform with your audience? If you can mention a product or person, and your audience flocks to support that brand or individual — you’re an influencer! Now, platform influencers for both Facebook and Instagram can include themselves in a platform database that helps brands discover, build partnerships, and oversee content management all in one place. It’s called Brands Collab Manager. Influencers can join for brand partnership opportunities, and brands can join in seeking potential influencers.
Here are the requirements to have access to Brands Collab Manager:
- Comply with Facebook’s Branded Content Policies, which don’t allow certain forms of branded content, such as roll ads or banner ads
- Meet the Facebook Partner Monetization Policies
- Have 1,000 followers and at least one of the following:
- 15,000 post engagements (the number of times people have engaged with your posts through likes, comments and shares, and more) in the last 60 days
- 180,000 minutes viewed in the last 60 days
- 30,000 1-minute views for 3-minute videos in the last 60 days
- Be a page admin for the page you are submitting
- Have a page that is in a Brand Collabs Manager eligible country.
9. Page Manager through Business Manager
Did you know that you can manage all of your comments and private messages for both Facebook and Instagram in one place within Business Manager? This is a powerful secret weapon for content creators and business owners with either a creator or business page on the Instagram platform. For many, your highest converting clients reside in your DMs or comments.
Yes, content creation is essential, but what you do after that content goes live makes a difference between having a basic social media presence and having a highly engaged community that converts into revenue for your business. Do not ignore the power of your community. Through Page Manager (which is located in Facebook Manager), you can connect your Instagram pages and manage all of your comments and private messages here versus through the app natively.
Managing comments through Page manager allows admins to create notes for contacts, assign comments or private messages to team members, or create labels for important initiatives or follow-up reminders. The possibilities of detail are endless. By leveraging this feature, you can turn social media advocates into your clients with ease. Additionally, you can create auto-replies to help you with proactive communication on the platform.
Bonus tip: If you’re experiencing any issues with bullying or inappropriate content within your messages, Instagram recently announced its commitment to help creators maintain platform safety with filters and additional word filters. Don’t simply ignore the inappropriate content. Report them and update the platform settings that allow you to maintain a positive experience.
10. Paid Partnership Labels
Partnerships are powerful ways to increase audience engagement and cross-promotional relationships. Previously, brand partnerships required the hashtags #ad or #sponsored to ensure transparency with the audience. Now, Instagram has updated the platform to include a more natural way to highlight partnerships by labeling the actual post as a paid partnership.
The brand can approve the content by using this feature, which links their profile to the post. It creates a natural experience for both audiences and a win-win scenario for both brand profiles. You can still use the label if it’s not a paid partnership, but it’s ideal for showcasing transparency in a value exchange.
Bringing it all together
From paid partnerships to Badges and IG Shop, explore Instagram’s content monetization features to find the right ones for your brand or clients. It may feel daunting initially, but perfection is the enemy of progress. Keep going and be willing to be patient with yourself and the process along the way. Take the journey in stride and be open to the experience of being an early adopter. Eventually, you will have a solid understanding of the respective features that fit your needs and a new way to monetize your content and marketing efforts.