Marketing

How to Create a Winning Influencer Marketing Campaign

How to Create a Winning Influencer Marketing Campaign
Written by Courtney Craig

https://youtu.be/h-W3WP7M6SA

Guest speakers

  • Lisa Buyer, President, The Buyer Group
  • Allie Freeland, Founder of AGF Communications

Overview

Influencer marketing is all the rage, but it’s been around a long time in one form or another. Although in the past it was reserved mostly for Hollywood and sports stars, now it’s open to the masses. Discover how you can tap into a trend that shows no signs of stopping. Brush up on what influencer marketing is, what it does, why it matters, and how to do it.

In this webinar you will learn how to:

  • Define your needs
  • Identify the right influencers
  • Reach out to and recruit influencers
  • Maximize your value

 

This webinar was recorded in December 2015. Length: 59:23.

About the author

Courtney Craig

Courtney Craig is a former TV news producer turned digital doer, but someone once told her that her "Producer" hat never came off. She hates mornings and likes obsessing over user experience, #coldbrew coffee, and travel. Follow her on Twitter.

[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]