How to Leverage the Gig Economy to Do More With Your Martech
Learn how the gig economy can help marketers do more and get better results, from content to design.
The Ultimate Guide to Finding, Hiring and Working With Freelancers
Freelancers can revolutionize the way you create content. Read our ultimate guide to finding, hiring and working with the best freelance talent to get started.
Hiring a Ghostwriter: Secrets From a Ghostwriting Professional
Need a ghostwriter to help tell your story? Get insights from a ghostwriting pro on setting expectations and rates when hiring a ghostwriter.
Survey Results: How Freelancers Set Rates for Different Assignments
Get survey results and a full-time freelancer’s breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?
Developmental editor or managing editor? Copy editor or proofreader? Just like writers, not all editors are the same. Read a pro’s savvy rundown on the types of editing and find the best kind of editor for your particular content.
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10 Types of Content Writers and When to Use Them
What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each.
Content Partner Strategy: 7 Red Flags to Note When Interviewing a Potential Partner (Part 3 of 5)
How can you better weed out bad candidates from good ones when seeking a content partnership? Here are statements that are red flags from a potential content partner — and by contrast, things you want a content creator to say instead.
Content Partner Strategy: Activating Local Talent Networks (Part 2 of 5)
Even when you’re hiring creative freelancers or influencers who can complete a job entirely remotely, there are a lot of benefits to having a local network. Get tips on activating local freelancers and talent for your brand, in Part 2 of our Content Partner Strategy Series.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
Guide to Consolidating Your Content Marketing
Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.
The Power of Pay for Tech Writers: Are Freelance Rates and Quality Correlated? [STUDY]
We assigned three writers the same assignment, a 400-word article about “Security Best Practices for Development Operations Teams.” Twenty editorial pros rated the quality of each of submission. Here are the findings…
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less experienced writers?
How to Scale Your Content Creation Using Freelance Writers
This much you know: You need to step up content production. Jacob Warwick explains how to find freelance writers, set expectations and negotiate long-term relationships, all in an effort to create more and better content.
The Freelance Economy in 2017: Leveraging a Blended Workforce
The freelancing industry is getting stronger, and companies are increasingly turning to freelancers to solve their content production problems. Learn what to expect in a freelance economy and how your brand can take advantage of it.