The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2019 / 2020.
Navigating referrals can be tricky — but ultimately, the more connections you make, explore and support, the further net you cast. Several freelancers share their tips on playing the referral game without being a spoiled sport, or a bully.
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
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How to Network to Your Next Client: 5 Do’s, 5 Don’ts, 5 Great Examples
As a freelancer, you need to target new clients who can become part of your success story. There are right ways to network — and wrong. We outline both.
Whether you’re a new or evolving brand, you need to tell your story… quickly. Here are five tactics to craft top-notch boilerplate, plus five to avoid.
Writing a professional bio for another person, or even a business entity, can be more challenging than writing your own. We lay down the rules to do it right.
Download a template to help you cover the key elements in a case study for your brand, with formatting suggestions for a standard one- or two-page PDF format.
Get a head start on planning your 2019 – 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
So much of content marketing is about timing, yet good time management involves a lot more than just lists and calendars. It requires understanding your behaviors toward time itself. Unlock the flows of time we use every day, so you can apply them to better planning of your content creation, or any projects for that matter.
We’ve compiled 50+ articles with the some of the best tips, interviews and advice from highly active and experienced freelancing professionals to help you: Win that next client; seize that next assignment; and earn that next payday for work well done.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
For better or worse, the digital age has made us all writers. But if your dream is to see more of your byline in screen-generated light (and more of the income it brings you), here’s a digital content writing guide to help your search (and not become yesterday’s meme).