5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
Emojis & Marketing Emails: A Match Made in Heaven?
Should you put emojis in the subject lines of your marketing emails? Ben Beck says yes — with a couple caveats.
How to Use a Drip Marketing Campaign to Build Trust and Loyalty
Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and nurtures them down the sales funnel.