How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
After Copy Editing: 4 Fool-Proof Tips for Proofreaders
Proofing and copy editing are different tasks, but in a field where people are expected to wear many hats, the two terms are conflated. Think of copy editing as the step before proofing, but follow these four key tips to be a better proofreader.
Managing Tips for Managing Editors
Whether you’re the editor for a high-volume site online or a supermarket glossy, you’re putting in hours of writing, editing, emailing, and organizing during the weeks prior to publication. Here are tips to stay on track (or to forward to an editor who might be way off track).
Don’t Edit Your Own Work (But Double-Check These 9 Things Before You Press Send)
It’s the rule: Don’t edit your own work. This doesn’t get your out of the responsibility of being both the first and last eyes on your piece though. Catch the fly balls, so your editor can worry about the trickier plays. Double-check these nine things before you click submit.
A Little Refresher on the Complexity of Adverbs (and When Not to Use Them)
Adverbs. Love ’em or hate ’em, they can be the gateway to bad writing if you don’t use them appropriately. Take a little refresher on this oft-maligned part of speech.
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Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?
Developmental editor or managing editor? Copyeditor or proofreader? Just like writers, not all editors are the same. Read a pro’s savvy rundown on the types of editing and find the best kind of editor for your particular content.
Yes, Good Grammar Is (Still) Important, and Here’s Why
Is a focus on grammar worth your time? Yes, it is. Dear Megan gives us three good reasons why you should care about grammar, the good kind.
What Does an Editor DO, Anyway? Why Your Brand Needs an Editor #ForSure
Everyone needs an editor, right? Right. But gone are the days when an editor simply cleaned up copy. Oh, they still do that — and a whole lot more, too.
Guide to the Rules of Attribution: How to Avoid the ‘P’ Word & Other Problems
Don’t find yourself on the receiving end of a DMCA takedown notice (or worse). Sara Parker explains how to properly cite your sources and avoid copyright issues.
Copy Editing Tips for Teams Without Word Nerds
You don’t always have a copy editor around when you need one, right? Danielle Antosz discusses top copy editing challenges for the non-word nerd and the tips and tools to remedy them.
How to Give Freelance Writers Criticism That Is Actually Constructive
No one enjoys getting — or giving — negative feedback. Freelance writer Nicki Escudero explains how to give your freelancers feedback that’s helpful to both of you and maintains a good working relationship.
How to Provide Good Writer Feedback to Get the Content You Need
Best practices for writer feedback: Making good writers better fits for your brand can be tough. Get tips on using constructive criticism the right way.
The Secret to Creating Successful Content? It’s in the Headline
Here’s the truth: People won’t click into your content if it has a boring, bland headline. Larry Kim explains — and backs up with data — why a good headline is so vital and how to create a killer one.
How to Be My Favorite Content Editor: 4 Tips From a Freelancer
Content editors, your job is easier when freelancers love working with you. Full-time freelancer Nicki Escudero shows you how to build strong relationships with your freelance writers and bring out their best work.
Why Deadlines Are Bad for Your Content
Our COO, Anita Malik, says deadlines are handicapping your content. Here’s how a little flexibility can save your calendar.