What Is Niche Marketing?
When it’s time to launch a new product or drum up buzz around something specific, niche marketing is often the way.
Hootsuite vs. Buffer: We Rated 12 Key Factors for Each
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
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8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
2019 Survey Results: What’s Your Biggest Challenge With Content?
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
Building a Twitter List and Checking It Twice
Twitter lists can help you filter through the noise. Are you using them right?
12 Must-Have Tools and Tactics for Content Distribution and Promotion
It’s not enough to create great content — now you need a plan and tools to distribute it. Make time for content distribution to maximize its impact.
Instagram Drops Off Three Surprise Last-Minute Gifts to Digital Marketers
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
New Study on How Brands Can Seize More Engagement on Instagram
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
Top 7 Etiquette Rules for Public Relations (3 of 5)
For the dynamic between a publicist and a writer, here are some thoughtful etiquette rules to keep in mind and exercise in your daily professional routine.
Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
Don’t Kill Your Earned Media Ops: What Publicists and Journalists Get Wrong (2 of 5)
Ever have an interview pulled? A deadline blown? Don’t let a breakdown in the publicist-journalist relationship kill an earned media op. Get tips for a better working relationship.