Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
On the #ContentRadar this week: Here’s what you really need to know from the F8 Developers Conference. Also, texting may be the answer to your customer service issues; Instagram may soon be a major center for commerce; and Vine 2 is over with before it starts.
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
We’ve probably all read at least one article on how {insert a marketing tactic} is dead. A marketer really has to be creative to stay ahead of the curve. So we asked influencers and marketing pros, Sid Bharath, Aaron Orendorff and Jason Quey, how they promote content in unique and engaging ways.
Email. Post. Email. Post. Email. Post. There’s more to content marketing than just the basics. Add a few more promotional tactics to your repertoire and get more out of your original content. Have you overlooked #3? It’s a tried-and-true winner.
With Our Easy-to-Use Platform and Talent Network
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
This week: Redesign fallout. Is it the best of times at Snapchat — or the worst of times? Also, Facebook is finally ready to show actual reach; YouTube has answers for creators’ concerns; and the future is now for mobile video consumption.
This week, the best campaigns give users something to be emotional about. Also, Facebook is glad people are using it less; Instagram finally gives marketers what they have been asking for; and what’s not to like about a dancing chicken?
Social media wasn’t built for business; it was built for people to interact with people. In this #ProContent Podcast, Neal Schaffer and Jacob Warwick discuss this conundrum for businesses and how to target and make social content that resonates with people.
Whether you’re a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? See how unexpected contenders Cheddar, Brit + Co, HelloFresh, Kohl’s and even NASDAQ are mastering live video streaming.
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
It’s not enough to create great content — now you need a plan to distribute and promote it.
In today’s #MarTechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer. Which one is right for your company? Keep reading.
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
