Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Generating Loyalty, Advocacy and Awareness Through Digital Communities
Takes notes on building and growing relationships with your customers, clients and potential prospects with your own digital community. Length: 45:55.
Optimizing and Distributing Your Content by Channel
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
12 Must-Have Tools and Tactics for Content Distribution and Promotion
It’s not enough to create great content — now you need a plan to distribute and promote it.
Discover Content Made Simple
Because Great Content Design Doesn’t Just HappenGet A Live Demo
Hootsuite vs Buffer: We Rated 8 Key Factors for Each
In today’s #MarTechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer. Which one is right for your company? Keep reading.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
Where & How Do You Find Influencers? Marketing Technology to the Rescue
Ben Beck lays out seven ways to leverage marketing technology to identify and reach out to influencers.
Content Amplification: How to Get More Eyes on Your Content
How are you going to get your content before a wider audience? Grow your brand, credibility and audience with these amplification and promotion methods.
How to Step up Your Content Distribution Plan With Employee Advocacy
Employee advocacy amplifies your content and brings credibility to your brand. Britt Skrabanek lays out everything you need to know to launch an employee advocacy program at your company.
Snapchat vs. Instagram Stories: Which Is Better for Your Brand?
Should your brand be on Snapchat? Instagram Stories? Or maybe neither? Chad Buleen explains the nuances of each to help you decide.
Boost Your Brand’s Influence With an Integrated On- and Off-Page Content Strategy
Stop pursuing your owned and earned media channels separately. Successful content marketers meld the two for more brand mentions, increased brand awareness and greater influence.
Cross-Continental Content: 3 Tips to Effectively Reach a Global Audience
Taking your content to a global audience? Awesome. Learn what to keep in mind when going cross-continental with your content.
If Your Brand Targets Millennials, Then You Need to Be on Snapchat
Snapchat offers unforeseen levels of authenticity and engagement. Case Kenny explains why content marketers courting Generation Y need to be on this social platform.
How to Grow Your Podcast Audience and Increase Your Reach
Podcasts are still a great avenue for content marketers, especially because they allow you to repurpose content. Learn how to grow your podcast audience.