Five Advanced Tactics Du Jour to Promote Your Content
Email. Post. Email. Post. Email. Post. There’s more to content marketing than just the basics. Add a few more promotional tactics to your repertoire and get more out of your original content. Have you overlooked #3? It’s a tried-and-true winner.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
Redesign Fallout: Is It Smooth Sailing for Snapchat — Or Time to Abandon Ship?
This week: Redesign fallout. Is it the best of times at Snapchat — or the worst of times? Also, Facebook is finally ready to show actual reach; YouTube has answers for creators’ concerns; and the future is now for mobile video consumption.
Content Radar: Study Reveals Three Characteristics Your Content Needs for Supercharged Effectiveness
This week, the best campaigns give users something to be emotional about. Also, Facebook is glad people are using it less; Instagram finally gives marketers what they have been asking for; and what’s not to like about a dancing chicken?
#ProContent Podcast: Content That Generates Social Attention
Social media wasn’t built for business; it was built for people to interact with people. In this #ProContent Podcast, Neal Schaffer and Jacob Warwick discuss this conundrum for businesses and how to target and make social content that resonates with people.
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How Five Brands Are Winning With Facebook Live Video: Are You Binge-Streaming Yet?
Whether you’re a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? See how unexpected contenders Cheddar, Brit + Co, HelloFresh, Kohl’s and even NASDAQ are mastering live video streaming.
Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Generating Loyalty, Advocacy and Awareness Through Digital Communities
Takes notes on building and growing relationships with your customers, clients and potential prospects with your own digital community. Length: 45:55.
Optimizing and Distributing Your Content by Channel
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
12 Must-Have Tools and Tactics for Content Distribution and Promotion
It’s not enough to create great content — now you need a plan to distribute and promote it.
Hootsuite vs Buffer: We Rated 8 Key Factors for Each
In today’s #MarTechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer. Which one is right for your company? Keep reading.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
Where & How Do You Find Influencers? Marketing Technology to the Rescue
Ben Beck lays out seven ways to leverage marketing technology to identify and reach out to influencers.
Content Amplification: How to Get More Eyes on Your Content
How are you going to get your content before a wider audience? Grow your brand, credibility and audience with these amplification and promotion methods.