When it’s time to launch a new product or drum up buzz around something specific, niche marketing is often the way.
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
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Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
Twitter lists can help you filter through the noise. Are you using them right?
It’s not enough to create great content — now you need a plan and tools to distribute it. Make time for content distribution to maximize its impact.
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
For the dynamic between a publicist and a writer, here are some thoughtful etiquette rules to keep in mind and exercise in your daily professional routine.
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
Ever have an interview pulled? A deadline blown? Don’t let a breakdown in the publicist-journalist relationship kill an earned media op. Get tips for a better working relationship.
In part one of our five-part series on publicists, we discuss the role of a publicist and how they can benefit both publications and freelance writers.
