It’s not enough to create great content — now you need a plan and tools to distribute it. Make time for content distribution to maximize its impact.
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
For the dynamic between a publicist and a writer, here are some thoughtful etiquette rules to keep in mind and exercise in your daily professional routine.
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
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Ever have an interview pulled? A deadline blown? Don’t let a breakdown in the publicist-journalist relationship kill an earned media op. Get tips for a better working relationship.
In part one of our five-part series on publicists, we discuss the role of a publicist and how they can benefit both publications and freelance writers.
On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
How can Alexa flash briefings help in your marketing efforts? Martech expert Ben Beck shares the step-by-step process to follow when creating your own flash briefings and to grow the daily audience for your business. Plus, more info on how to create a briefing under an hour.
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
