On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
With Our Easy-to-Use Platform and Talent Network
How can Alexa flash briefings help in your marketing efforts? Martech expert Ben Beck shares the step-by-step process to follow when creating your own flash briefings and to grow the daily audience for your business. Plus, more info on how to create a briefing under an hour.
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
On the #ContentRadar this week: Is ESPN’s AirDrop marketing creepy or creative? Also, millennials want brands to mirror their values; Reddit introduces autoplay ads; and Gen Z may be losing interest in social media.
Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
On the #ContentRadar this week: Here’s what you really need to know from the F8 Developers Conference. Also, texting may be the answer to your customer service issues; Instagram may soon be a major center for commerce; and Vine 2 is over with before it starts.
We’ve probably all read at least one article on how {insert a marketing tactic} is dead. A marketer really has to be creative to stay ahead of the curve. So we asked influencers and marketing pros, Sid Bharath, Aaron Orendorff and Jason Quey, how they promote content in unique and engaging ways.
Email. Post. Email. Post. Email. Post. There’s more to content marketing than just the basics. Add a few more promotional tactics to your repertoire and get more out of your original content. Have you overlooked #3? It’s a tried-and-true winner.
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
This week: Redesign fallout. Is it the best of times at Snapchat — or the worst of times? Also, Facebook is finally ready to show actual reach; YouTube has answers for creators’ concerns; and the future is now for mobile video consumption.
