Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
2019 Survey Results: What’s Your Biggest Challenge With Content?
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
Building a Twitter List and Checking It Twice
Twitter lists can help you filter through the noise. Are you using them right?
12 Must-Have Tools and Tactics for Content Distribution and Promotion
It’s not enough to create great content — now you need a plan and tools to distribute it. Make time for content distribution to maximize its impact.
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Instagram Drops Off Three Surprise Last-Minute Gifts to Digital Marketers
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
New Study on How Brands Can Seize More Engagement on Instagram
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
Top 7 Etiquette Rules for Public Relations (3 of 5)
For the dynamic between a publicist and a writer, here are some thoughtful etiquette rules to keep in mind and exercise in your daily professional routine.
Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
Don’t Kill Your Earned Media Ops: What Publicists and Journalists Get Wrong (2 of 5)
Ever have an interview pulled? A deadline blown? Don’t let a breakdown in the publicist-journalist relationship kill an earned media op. Get tips for a better working relationship.
The Role of a Publicist in Journalism and How They Help Writers, Too (1 of 5)
In part one of our five-part series on publicists, we discuss the role of a publicist and how they can benefit both publications and freelance writers.
Google, Facebook, Instagram Offer New Ad Tools to Entice Marketers to Spend
On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.