How to More Than Double Your Content Marketing Capacity Like 1205 Marketing
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Case Studies

How to More Than Double Your Content Marketing Capacity Like 1205 Marketing

Based in Seattle, 1205 Marketing is a global marketing agency helping clients build omnichannel marketing experiences.

1205 Marketing helps companies thrive by creating omnichannel marketing experiences in all of the places where customers engage with clients’ brands. In 2018, 1205 Marketing partnered with ClearVoice to streamline content creation and management and improve productivity.

1205 marketing case study

Challenges

Content plays a significant role in 1205 Marketing’s client engagements. The agency had to deal with content creation and management workflows that were hard to manage and scale.

As Rion Haber, chief marketing officer of 1205 Marketing, said:

As an integrated marketing agency, we execute on a wide array of deliverables for our clients. Content has always been a big piece of the puzzle, but with dozens ⁠— and even hundreds ⁠— of projects moving at any one time, managing our workflow became increasingly cumbersome. We needed a way to build content that also allowed us to manage the small army of copywriters, editors, designers and PMs it took to produce any given piece.

1205 marketing case study: how clearvoice helped streamline content production

Solutions

ClearVoice has helped 1205 Marketing streamline their content creation and management process and improve quality control.

According to Haber:

ClearVoice has been a lifesaver for our team. The user interface helped us understand the big picture, as well as enable us to drill down to each piece of content as it progressed from the concept phase all the way to completion. Most of all, it helped us to create order in our process, avoid mistakes and meet deadlines.

Additionally, Haber said that the ClearVoice Talent Network has augmented the firm’s existing content creation team for on-demand scaling to meet client demands.

Being able to manage both our internal staff as well as outside copywriters and designers through ClearVoice has been priceless. From a scalability standpoint, the built-in marketplace of writers organized by background and experience has allowed us to quickly find and connect with experts in almost any field we could imagine.

 

how clearvoice helped 1205 marketing double content marketing capacity

Results

In the 18 months that 1205 Marketing has used ClearVoice, the agency has more than doubled its content marketing capacity.

Haber commented:

We’re an embedded marketing services provider, and our goal is really to help other growing businesses scale their own marketing efforts. ClearVoice has helped us fulfill that promise by providing a well-engineered content marketing platform that allows us to create and deliver industry-leading content in small bites.

ClearVoice has completely shifted the way we deliver content marketing services. Now, we spend more time working directly with clients and less managing unruly workflows.

ClearVoice has completely shifted the way we deliver content marketing services. Now, we spend more time working directly with clients and less managing unruly workflows. — @RionHaber, chief marketing officer, @1205marketing Click To Tweet

About Stacy

Stacy Jackson is a digital marketing specialist with a passion for helping clients optimize their online presence to drive awareness & leads. She is a founder of Jackson Marketing Services, an editor and writer, and a regular contributor to the ClearVoice blog. Connect with her on LinkedIn.

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