How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights
Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.
How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
Invisible, Yet Influential: Six Lucrative Ghostwriting Genres
What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.
Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
Guide to What the Future of Content Marketing Sounds Like
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
How to Share Your Brand Message on AR/VR, With a Quick Guide for Adverty
Just within the past year, the tech for virtual reality (VR) and augmented reality (AR) has ramped up considerably. Martech expert Ben Beck shares three new leaders in the space, along with a quick guide on what to expect using Adverty.
Dear Marketer: You Need an Experienced Freelance Content Network… Right Now
At ClearVoice, we’re committed to helping marketers, publishers and freelancers plan for the future of media. Our CEO, Joe Griffin, spells out why you’ll have to fill out your freelance creative bench soon, whether you want to or not, if you plan on your content keeping up with the times.
ClearVoice’s Survey Provides Insights on How Much Freelancers Should Be Paid
On the #ContentRadar this week: ClearVoice takes a look at what freelancers should actually be paid. Also, Instagram may be rolling out much longer videos; Flipboard and Pinterest are gaining ground on Facebook and Google; and you — and your readers—are exhausted by the news.
Blogging a Comeback: How We Rebooted Our B2B Blog From 3K to 50K+ Organic Monthly Pageviews (and Growing)
See the real numbers, strategies and timelines on how we’ve increased our organic B2B blog traffic from 3K to 50K+ sustainable pageviews per month (and still growing).
2018 Survey Results: How Much Should I Pay a Freelance Writer? [Infographic]
The survey results are in! See our ‘2018 Freelance Writer Survey: Experience, Pay and Gender’ infographic. Which freelancers are more likely to create various content types? How much should you expect to pay per word or per hour? See the breakdown of pay rates in four levels of freelancer experience, and by gender.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good in 2018 (and Forever)
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
Podcasting to Win: With Wondery Founder Hernan Lopez
Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
Best Wondery Podcasts: Five Series to Tune Into, From the Next Big Podcast Network
Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape. And it found its spot through strong, innovative storytelling across several successful genres. Here are five Wondery podcasts you should dive into for entertainment, education and a template for success.
Heinz, M&M’s Show the Power of Including Digital Consumers in Your Brand Decisions
On the #ContentRadar this week… What M&M’s and Mayochup have to do with your marketing efforts? Also, Google AMP stories aren’t quite as amped as publishers would like; banner ads get a second life; and Zuckerberg may have hinted that an ads-free Facebook is in the works.