Newsletter Strategy: How Email Can Be More Powerful and Relevant in the Age of Social Media (Part 1 of 5)
While once considered link-farm engines, newsletters have evolved into a sophisticated platform for telling a brand’s compelling and unique message. In part one of our five-part series, we discuss why — despite popular beliefs — the newsletter is not only alive and well, but thriving.
Instagram Stories Celebrates Second Birthday With a Look Back — and Ahead
On the #ContentRadar this week: Instagram Stories looks back — and forward. Also, Reddit hopes its redesign brings more advertisers; Apple is beating Google in the search ad game; and Facebook wants you to do other things with your life.
The AR and VR Boom Is Real: Who’s Using It Now, What the Next 5 Years Hold
On the #ContentRadar this week: There’s nothing fake about AR and VR growth. Also, Google is calling out non-secure websites; Facebook launches Watch Party worldwide; and LinkedIn introduces voice messages.
DIY Guide: Build Your Own Alexa Flash Briefing Skill in Under an Hour
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
Amplify Freelancer-Generated Content With HubSpot to Grow Your Audience
Don’t miss out on one of HubSpot’s most powerful features — the ability to serve as an audience-growth machine through freelancer-generated content. Explore how you can grow your audience with content for HubSpot, generate new leads, and boost your revenue.
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Content Partner Strategy: Activating Local Talent Networks (Part 2 of 5)
Even when you’re hiring creative freelancers or influencers who can complete a job entirely remotely, there are a lot of benefits to having a local network. Get tips on activating local freelancers and talent for your brand, in Part 2 of our Content Partner Strategy Series.
Keeping Up With Instagram: 7 Moves the Company Made This Summer You Need to Know About
On the #ContentRadar this week: Instagram stays incredibly busy with new updates. Also, YouTube may be inserting more ads into videos; your social ad activity can now be seen by everyone; and Facebook now lets users “snooze” anything they want.
Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights
Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.
How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
Invisible, Yet Influential: Six Lucrative Ghostwriting Genres
What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.
Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
Guide to What the Future of Content Marketing Sounds Like
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
How to Share Your Brand Message on AR/VR, With a Quick Guide for Adverty
Just within the past year, the tech for virtual reality (VR) and augmented reality (AR) has ramped up considerably. Martech expert Ben Beck shares three new leaders in the space, along with a quick guide on what to expect using Adverty.
Dear Marketer: You Need an Experienced Freelance Content Network… Right Now
At ClearVoice, we’re committed to helping marketers, publishers and freelancers plan for the future of media. Our CEO, Joe Griffin, spells out why you’ll have to fill out your freelance creative bench soon, whether you want to or not, if you plan on your content keeping up with the times.