Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Long-Form Content: Creating Ebooks That Convert (4 of 5)
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
Long-Form Content: Mastering Creative Briefs for Ebooks and Assets (3 of 5)
Most brand marketers underestimate power of creative briefs. With that being said, how can you make sure you maximize the potential of building a brief for your first long-form content project? Here’s how.
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What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let’s look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
Newsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ Matter (Part 3 of 5)
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
Long-Form Content: Kick A$$ Examples of Brands Who Rock at It (Part 2 of 5)
In the second post in our series on long-form content (LFC), we round up great examples of different kinds of LFC to help get your wheels turning.
10 Ways Marketers Can Use Alexa Flash Briefings to Grow Their Business
How can Alexa flash briefings help in your marketing efforts? Martech expert Ben Beck shares the step-by-step process to follow when creating your own flash briefings and to grow the daily audience for your business. Plus, more info on how to create a briefing under an hour.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
What Is a Content Vision and How Do You Create One?
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
Content Philosophy: One Question You Must Answer Before Creating a Thing
Your content philosophy helps you decide how you will use content for your business and what you want it to accomplish for you. This post is fourth in a five-part series on content vision.
Aligning With Mission and Vision: How to Create Content to Support Business Goals
Learn how to craft a content strategy that supports your brand’s mission and vision as well as aligns with the company’s business goals. This post is fifth in a five-part series on content vision.
Newsletter Strategy: Examples of Brands That Nail It With Email (Part 2 of 5)
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
Long-Form Content: Why LFC Matters More Than Ever as a Brand Asset (Part 1 of 5)
Scan brand websites and you’ll see long-form content (LFC) everywhere. And there’s a reason why… It’s one of the best brand assets out there. So let’s review the benefits in the first post of our five-part series on LFC.