Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite
If you want to interview the boss like a boss, you’re going to need a strategy. Here’s how to track down senior executives without annoying them and how to bring the best out of any interview subject.
2019 Survey Results: What’s Your Biggest Challenge With Content?
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel
Ready to attract and convert more leads? Here’s everything you need to know about using an optimized funnel for every stage, creating targeted content and finding the right marketing automation tools.
8 Proven Ways to Make Readers Pay Attention to Your Promo Writing
Have a new product coming out or exciting company news to share? These proven tips will teach you how to write promo copy that grabs (and holds) readers’ attention.
5 Ways to Convince Editors You Can Write for a New Niche
Ready to step outside your writing comfort zone but your editor isn’t on board yet? Use these sample emails to convince your editor you can take on a new niche with ease.
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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
9 Tips for Getting Exceptional Content at Your Next Live Event
From ephemeral videos to in-depth interviews, here’s how to turn your next live event into captivating content.
How to Increase the Life Span of a Piece of Content
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
Best Practices When Requesting Ideas and Pitches From Creatives
Are you accidentally crossing the line when asking freelancers for pitches or ideas? Follow advice to avoid being blacklisted as a bad client.
How to Use Buyer Personas to Create Character-Driven Content
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
Before you commission any kind of marketing content, you should have a brand voice guide available to all writers — present and future. Here’s where to start.
Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
8 Tools to Help You Create Interactive Marketing Content
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.
How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.