7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
10 Types of Content Writers and When to Use Them
What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each.
Seven Studies on How Diversity and Inclusion Make for Better Marketing
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
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Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side
Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
Top Content Marketing Courses and Training for Working Professionals
Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy and accredited online, in-person, for-credit and for-fun courses from reputable institutions and organizations.
8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing
Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
Content Ideas for 4 Industries Where Creative Content Is More Challenging
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
Learning Freytag’s Pyramid With Cool Examples of Storytelling in Marketing (and a ‘Crazy Daddy’)
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
In the Case of an Unhappy Client, What’s a Freelancer to Do?
In efforts to help freelancers understand how to keep things running smoothly after getting hired by a client, we’ve invited a brand director, a former agency VP, two creative directors, and an account manager to share cautionary tales for freelancers.
6 Competitive Ways to Do Content Marketing With Smart Speakers
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
Enticing Millennials: Four Pros Share Content They Love… That Worked
What content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and startup Knew Money to share content they love and why it worked.
6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Artificial Intelligence Options Compared for NLP: Which to Use for Your Chatbot
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.