Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each.
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
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Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy and accredited online, in-person, for-credit and for-fun courses from reputable institutions and organizations.
Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
In efforts to help freelancers understand how to keep things running smoothly after getting hired by a client, we’ve invited a brand director, a former agency VP, two creative directors, and an account manager to share cautionary tales for freelancers.
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
What content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and startup Knew Money to share content they love and why it worked.
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
