Learning Freytag’s Pyramid With Cool Examples of Storytelling in Marketing (and a ‘Crazy Daddy’ Kevin Hart)
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
In the Case of an Unhappy Client, What’s a Freelancer to Do?
In efforts to help freelancers understand how to keep things running smoothly after getting hired by a client, we’ve invited a brand director, a former agency VP, two creative directors, and an account manager to share cautionary tales for freelancers.
6 Competitive Ways to Do Content Marketing With Smart Speakers
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
Enticing Millennials: Four Pros Share Content They Love… That Worked
What content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and startup Knew Money to share content they love and why it worked.
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6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Artificial Intelligence Options Compared for NLP: Which to Use for Your Chatbot
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Long-Form Content: Creating Ebooks That Convert (4 of 5)
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
Long-Form Content: Mastering Creative Briefs for Ebooks and Assets (3 of 5)
Most brand marketers underestimate power of creative briefs. With that being said, how can you make sure you maximize the potential of building a brief for your first long-form content project? Here’s how.
What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let’s look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
Newsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ Matter (Part 3 of 5)
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
Long-Form Content: Kick A$$ Examples of Brands Who Rock at It (Part 2 of 5)
In the second post in our series on long-form content (LFC), we round up great examples of different kinds of LFC to help get your wheels turning.
10 Ways Marketers Can Use Alexa Flash Briefings to Grow Their Business
How can Alexa flash briefings help in your marketing efforts? Martech expert Ben Beck shares the step-by-step process to follow when creating your own flash briefings and to grow the daily audience for your business. Plus, more info on how to create a briefing under an hour.