Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.
Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Tap into the power of online surveys not only to guide your marketing choices but to fuel original research for your content. Marc Schenker shares tips from experts at SurveyMonkey.
Discover Content Made Simple
Because Great Content Design Doesn’t Just HappenGet A Live Demo
Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters
All tweets are breaking lose! Lori Hil jumps into the abyss of the new 280-character limit and shows great examples of how users and brands are making the most of it.
Website Rebranding Strategy: Survival Guide for Content Marketers
As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.
The Niche Freelancer: What It Takes to Be a Tech Writer
Tech writers are in high demand. Learn what it takes to be a great one in our interview with Erik Sherman, an expert business and technology writer who’s written for The Wall Street Journal, Fortune, Forbes, Inc., and other top publications.
Survey Results: Factors in Determining Freelance Rates for Different Assignments
Get survey results and a full-time freelancer’s breakdown on how time, tasks and experience can affect the rates freelance writers charge for different assignments.
Build Out and Leverage Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
Personal Productivity Tricks for Self-Supervising Creative Producers
Independent producer and career freelancer Lena Katz shares her tips and favorite apps for keeping yourself accountable when it comes to your own productivity.
How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
How to Streamline the Content Creation and Approval Process With Your Clients
When working with clients, setting expectations and clearly communicating your process is your top responsibility. Learn a three-step plan to get your clients onboard.
Guide to Fleshing Out a Concept
If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, download a basic one-pager to help talent understand your needs.
How to Outsource Content Creation Without Sacrificing Brand Voice
Voices carry. So how do you keep yours in line with your brand? Learn tips on keeping internal and external teams in sync. Length: 32:42.