Content That Connects With Your Audience
The head of marketing at Venngage, Nadya Khoja, discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel. Length: 45:05.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
Who Scores Better at Being an Editorial Assistant: Alexa or Siri?
Can AI personal assistants really *assist* in the process of creating better quality work? And generally make life easier for writers? We asked both Alexa and Siri a bunch of questions (and a few requests) to see who has the greatest potential as an at-home editorial assistant. Who’s better at grammar, fact-checking, spelling, language and more? See who wins in our final scorecards.
The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing
The world of food writing is highly competitive. Pay rates can vary widely based on brand status. And wannabe star chefs or influencers can rocket from nowhere with just the right tweet. Get perspective on staying in the game from a food writer who’s been in the biz (and food blogging circuit) for more than 15 years.
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
With the rise in text-to-speech, smart speakers, podcasts and audio courses, more and more writers need to examine the fundamental differences between writing for print and “writing for radio.” We rounded up some of the best tips for gearing your content and marketing to listeners, not just readers, in the age of Alexa and Siri.
Content Radar: Study Reveals Three Characteristics Your Content Needs for Supercharged Effectiveness
This week, the best campaigns give users something to be emotional about. Also, Facebook is glad people are using it less; Instagram finally gives marketers what they have been asking for; and what’s not to like about a dancing chicken?
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing
Telling great stories with audio isn’t a fad, but a solid trend. If you’re making the foray into podcast producing, read our Q&A with Joel Patterson, a former NPR producer with major corporate credits and a print magazine background, who tells us how he transitioned from the written word to audio storytelling.
Rev Up Your Productivity and Streamline Your Content Creation Like CARFAX
“ClearVoice simplifies some of the most time-consuming aspects of content management. It’s an accessible platform that allows you to connect with freelancers, improve communication and quickly develop an editorial plan.” – Jim Sharifi, CARFAX
SEO: What’s In, What’s Out for 2018 and Beyond
Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives for 2018.
Moving Beyond Gated Content: Other Tech to Help Generate leads
Driving consumers to a landing page to capture their contact info in exchange for something (white paper, case study, webinar, etc.) might be a tried-and-true technique for lead gen, but has your go-to strategy lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Kick Your Content Strategy Up to the Next Level Like SpareFoot
“ClearVoice has made coordinating with my freelance team an effortless process.” – Alexander Harris, SpareFoot
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
As a brand marketer, you have the power to create strong relationships with freelancers that bring out their best work — but don’t take them for granted. Here are some professional dos and don’ts of working with freelancers.
Content Radar: What You Need to Know About Twitter’s Quiet Renaissance
This week on the #ContentRadar, Twitter is experiencing a quiet renaissance; female marketers are facing pay-gap challenges; it looks like “AmazonTube” could be a thing; and a new tool tells you if your blog articles look like fake news. Catch up on the latest content marketing buzz.