Take Your Content Writing From a Cappuccino to an Espresso
Cappuccinos, rightly, are topped with fluff — but your writing shouldn’t be. Learn how to upgrade your content to an espresso with a few easy tricks.
Want to Grow Your Podcast Audience? Focus on These Three Areas
A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.
6 Questions to Help Create Better Buyer Personas
Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.
Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
How Your Competitors’ Earned Media Can Power Up Your Content Marketing
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
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When the Tech Does the Trick: Podcast Recording Tips for Beginners
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)
Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.
Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
Common Business and Legal Mistakes Podcast Freelancers Often Make
It’s easy to get so caught up in the creative aspect of making a podcast that you forget you’re creating intellectual property that needs to be protected.
How to Craft Captivating Customer Stories From Testimonials and Praise
Happy customers are free cheerleaders for your company. Learn how to capitalize on testimonials and praise by turning them into compelling customer-centric narratives.
250+ Hashtags and Days of Observance for Your 2020 Social Media Calendar
Get proactive with social planning in 2020 with our free social media hashtag calendar. It comes stocked with important dates and national holidays to help you connect with your audience.
Podcast Advertising: A New Multimillion Dollar Frontier
Making money from doing something you love is the ultimate goal. But there are many different avenues for podcast advertising, from produced reads to branded podcasts — which is right for you?
What’s the Podcast Script Beating Up Against My Chest?
Want to make a stand-out podcast? Your college essay-writing skills are about to come in handy!
Primary vs. Secondary Sources: How to Vet, Cite and Use Sources in Content Marketing
Engaging and educating readers with thoughtful, trustworthy content starts with knowing how to vet and cite reliable sources.
Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.