Survey Results: How Freelancers Set Rates for Different Assignments
Get survey results and a full-time freelancer’s breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
Top 30 Content Creation Tools for Freelancers and Marketers
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
10 Essential WordPress Plugins for Content Marketers
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)
Tasked with a new or challenging topic? Sharpen your interviewing skills to write like an expert on anything. Get a journalist’s tips on how to interview experts, influencers, and leaders.
Graded Comparisons: Wix vs. Squarespace vs. Weebly
Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
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Want to Master Your Next Creative Brief? 10 Key Sections to Cover
For clients tasked with creating in-depth campaign or project briefs for dissemination to content creators, we outline how best to convey your needs.
Become a Writer-Publicist Power Duo in the Gig Economy: Two Success Stories (5 of 5)
In the gig economy, your job security relies on your own ability to build professional relationships. When you try to expand your network as a freelance writer or publicist, take a cue from these two pairs who have mastered professional synchrony to succeed.
5 Key Elements for a Client Case Study [One-Pager Template]
Download a template to help you cover the key elements in a case study for your brand, with formatting suggestions for a standard one- or two-page PDF format.
8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
The Niche Expert: How a Teacher Can Become a Content Creator in Education
Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.
Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?
Developmental editor or managing editor? Copyeditor or proofreader? Just like writers, not all editors are the same. Read a pro’s savvy rundown on the types of editing and find the best kind of editor for your particular content.
Developing a Content Strategy: 25 Questions to Ask Your Team First
Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.
How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
Top 5 Responsibilities of a Journalist When Working With a Publicist (4 of 5)
Quid pro quos? Be wary. Pitches that miss the mark? Be honest. Things to do to keep above aboard in the publicity game.
Turning Time Into a ‘How’: Using the Time Flow Method [Audio + Infographic]
So much of content marketing is about timing, yet good time management involves a lot more than just lists and calendars. It requires understanding your behaviors toward time itself. Unlock the flows of time we use every day, so you can apply them to better planning of your content creation, or any projects for that matter.