Best Practices When Requesting Ideas and Pitches From Creatives
Are you accidentally crossing the line when asking freelancers for pitches or ideas? Follow advice to avoid being blacklisted as a bad client.
How to Use Buyer Personas to Create Character-Driven Content
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
Before you commission any kind of marketing content, you should have a brand voice guide available to all writers — present and future. Here’s where to start.
Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
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8 Tools to Help You Create Interactive Marketing Content
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.
How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
Use ClearVoice’s Account-Based Casting Call Tool to Scale Business Content, Fast
Learn about ClearVoice’s Account-Based Casting Call, which allows clients to send a content need out to a qualified talent pool and greenlight projects quickly.
The Best Content Marketing Platform for Creating Content
Expert Ben Beck has reviewed countless martech tools. So now he shares his thoughts on our own, ClearVoice, your friendly content creation platform.
Top Content Marketing Courses and Training for Working Professionals
See our rundown of some of the best content marketing training in continuing education, from journalism courses to MBAs and certifications in digital marketing.
Are You Staying on Trend? Target Better With Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
How to Know If Your Freelance Business Website Is Outdated — And What To Do
So how do you know if your freelance business website is up to par? Here, experts share the signs you’re in need of an update and how to get started ASAP.
Hiring a Ghostwriter: Secrets From a Ghostwriting Professional
Need a ghostwriter to help tell your story? Get insights from a ghostwriting pro on setting expectations and rates when hiring a ghostwriter.
How to Format a Writer’s Assignment to Get Better Content Back
Great content starts with a detailed concept. Learn how to turn a concept into an assignment for a freelance writer that saves time, money, and hassle.
Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.