The Nostalgia Effect: Why We Recall the Past More Fondly Than the Present
Behavioral scientists call the emotions that arise when we think of the past fondly rosy retrospection or the nostalgia effect. But how can writers and marketers use this to make decisions and impact audiences?
Customer Retention Strategies: 5 Do’s, 6 Don’ts, and 3 Examples
Not sure how to invest in customer retention and build loyalty in your target audience? Here is our 101 guide with expert tips and examples.
Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
What Is a Logo Jungle?
Whether showcasing partners or media mentions, a logo jungle is a popular trust signal in marketing that never had a name… until now. So we called it.
How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples
Is a press kit the same as a media kit? Are people still giving away swag? Get the lowdown on leveraging press and media kits.
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250+ Hashtags and Days of Observance for Your 2021 Social Media Calendar
Get proactive with social planning in 2021 with our free social media hashtag calendar. It comes stocked with important dates and national holidays to help you connect with your audience.
Is Microlearning Right for Your Content Strategy?
What is microlearning and should it be a part of your content strategy? From infographics to interactive PDFs, learn how it can benefit you.
6 Misconceptions About Storytelling in Marketing
Are you making mistakes with storytelling? Learn how to fine-tune your storytelling skills and make your marketing more effective.
How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
How to Explain the Value of Quality Leads to Clients (or Your Own Team)
To attract leads and thus, customers within your niche and industry, brands need reputable, well-written content. But how can you help clients understand this? Here, experts share their advice.
Incorporating Service Design Into Content Marketing and Strategy
Learn how the touchpoints identified in the service design process can be goldmines for content creators.
Executives Answer the Quality vs. Quantity Debate in Content Marketing
It’s the age-old question: Does quality or quantity matter more when it comes to content marketing? Here, executives share their thoughts.
Efficient vs. Effective vs. Similar Word Mix-Ups
Efficiency and effectiveness are both important in writing and business, but they’re not the same thing.
Elicit vs. Illicit vs. Similar Word Mix-Ups
Though the two words sound very similar and their spellings are often confused, they have nothing to do with one another. Let’s clear it up.
Active Listening: Techniques and Examples for Crafting Better Content
Learn how the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience.