Before jumping into content writing, learn about the top ten types of content used by brands today, who they work for, and the best ways to craft them.
Tag - Creating
Both readers and Google reward content that's relatable. Here's why the Flesch-Kincaid Grade Level should be part of your content plan.
Try a people-first content marketing strategy if you want to connect with customers, build brand loyalty, and increase conversions. Here's how.
Planning to build an effective user-generated content strategy? Check out these seven user-generated content campaign examples for inspiration.
If you aren't hitting your email open rate goals, it's time to revamp your strategy. Follow these 4 tips and watch your engagement numbers soar.
Crafting language that removes barriers to that access isn’t just a smart business strategy—it’s also the ethical thing to do.
Infographics are highly shareable and readable content that can inform customers or influence audiences. Here's how to make one that works best for your brand.
Learn how digital asset management (DAM) can give you control of your content and help you save both money and time while enhancing brand consistency.
There are many different blog formats, from newsjacking to user-generated. How do you choose the one that's right for your audience?
Don't know where to start with your mission and vision statements? Get inspired by examples from top brands to help define your brand's purpose and goals.
Your writer bio is a key factor when brands consider hiring you as a freelance writer. Is yours sparkling or bordering on cray-cray? Megan's here to help you take a gut check.
Want to stand out with a memorable slogan or tagline? Get inspired by these examples and learn what the difference between a slogan and a tagline is to help create your own.
A content plan is an organized approach to creating and deploying written, video, audio, multimedia, or other content pieces against a defined strategy. Learn how to create one.
Writing tips that will help you intrigue, attract, and retain blog readers with high-quality content that answers their questions and fulfills their needs.
Learn how to create a business blog that will build your organic traffic, create strong connections with your target audience, and build a reputation as the authority in your field.
Learn the difference between content syndication and guest posting. Discover how both can improve your marketing strategy when used in the correct way.