Podcasting to Win: With Wondery Founder Hernan Lopez
Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
Wondery: Five Series to Tune Into, From the Next Big Podcast Network
Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape. And it found its spot through strong, innovative storytelling across several successful genres. Here are five Wondery podcasts you should dive into for entertainment, education and a template for success.
Invisible, Yet Influential: Six Lucrative Ghostwriting Genres
What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.
How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
Heinz, M&M’s Show the Power of Including Digital Consumers in Your Brand Decisions
On the #ContentRadar this week… What M&M’s and Mayochup have to do with your marketing efforts? Also, Google AMP stories aren’t quite as amped as publishers would like; banner ads get a second life; and Zuckerberg may have hinted that an ads-free Facebook is in the works.
DIY Guide: Build Your Own Alexa Flash Briefing Skill in Under an Hour
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
Want to Write for Robots? Here’s How According to Microsoft Cortana’s Deborah Harrison
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
6 Competitive Ways to Do Content Marketing With Smart Speakers
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Health + Wellness: Comparing Three Successful Content Creators in a Thriving Category
When in a crowded category, competitive forces drive differentiation. So people who are true niche experts often balance their writing work with a separate full-time practice, like a fitness instructor who writes about health or a full-time nutritionist who writes about diet. Today we’re looking at three content creators who have taken three specific approaches to their work within Health/Wellness.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Content That Connects With Your Audience
The head of marketing at Venngage, Nadya Khoja, discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel. Length: 45:05.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
Who Scores Better at Being an Editorial Assistant: Alexa or Siri?
Can AI personal assistants really *assist* in the process of creating better quality work? And generally make life easier for writers? We asked both Alexa and Siri a bunch of questions (and a few requests) to see who has the greatest potential as an at-home editorial assistant. Who’s better at grammar, fact-checking, spelling, language and more? See who wins in our final scorecards.
The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing
The world of food writing is highly competitive. Pay rates can vary widely based on brand status. And wannabe star chefs or influencers can rocket from nowhere with just the right tweet. Get perspective on staying in the game from a food writer who’s been in the biz (and food blogging circuit) for more than 15 years.