How to Know If Your Freelance Business Website Is Outdated — And What To Do
So how do you know if your freelance business website is up to par? Here, experts share the signs you’re in need of an update and how to get started ASAP.
Hiring a Ghostwriter: Secrets From a Ghostwriting Professional
Need a ghostwriter to help tell your story? Get insights from a ghostwriting pro on setting expectations and rates when hiring a ghostwriter.
How to Format a Writer’s Assignment to Get Better Content Back
Great content starts with a detailed concept. Learn how to turn a concept into an assignment for a freelance writer that saves time, money, and hassle.
Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy
We’re chatting with Wondery Chief Content Officer Marshall Lewy on how great podcast producers craft story, hire voices, and how businesses can emulate their practices to get way more downloads.
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Survey Results: How Freelancers Set Rates for Different Assignments
Get survey results and a full-time freelancer’s breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
Top 30 Content Creation Tools for Freelancers and Marketers
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
10 Essential WordPress Plugins for Content Marketers
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)
Tasked with a new or challenging topic? Sharpen your interviewing skills to write like an expert on anything. Get a journalist’s tips on how to interview experts, influencers, and leaders.
Graded Comparisons: Wix vs. Squarespace vs. Weebly
Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
Want to Master Your Next Creative Brief? 10 Key Sections to Cover
For clients tasked with creating in-depth campaign or project briefs for dissemination to content creators, we outline how best to convey your needs.
Become a Writer-Publicist Power Duo in the Gig Economy: Two Success Stories (5 of 5)
In the gig economy, your job security relies on your own ability to build professional relationships. When you try to expand your network as a freelance writer or publicist, take a cue from these two pairs who have mastered professional synchrony to succeed.
5 Key Elements for a Client Case Study [One-Pager Template]
Download a template to help you cover the key elements in a case study for your brand, with formatting suggestions for a standard one- or two-page PDF format.
8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.