Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Producing compelling customer stories is an art form — so here are the master strokes to turn a positive experience into a great advertisement for your business.
For writers, emotions are our collateral; the more we are better attuned to feelings, the greater our ability to influence audiences.
Why does Swiffering seem more fun than sloppy mopping? Oh, the words may tell you. Get insights on word choice and how they influence perceptions.
Freelancer Angela Tague has written for pet brands like Purina, Friskies, Milk-Bone, and more. Here are her insider tips and best practices for writing about pets.
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As we think about global marketing, beyond translating and localizing a marketing concept to different markets, we also must learn to look outside the lens of our own culture.
Have you been perpetuating biases in your writing? Learn how to recognize stereotypes, archetypes, tropes, and cliches in your storytelling.
Explore how understanding the mind as a manufacturer of emotions can teach us to be more empathetic in marketing, advertising, and storytelling.
Bounded Rationality has nudged us toward algorithm-driven, augmented decision-making. Learn more about this cognitive bias.
Understanding the Paradox of Choice, a cognitive bias that creates friction in a consumer’s sense of purchasing power, can inform your marketing campaigns.
Learn how content creators can attempt to diminish the effects of confirmation bias and help customers avoid self-perpetuating bubbles.
Clubhouse has garnered a lot of hype, but can it live up to it? Find out if it’s about to be the next big thing or yet another short-lived experiment.
From fine-tuning your messaging to enhancing customer service, consider this your ultimate guide to understanding the voice of the customer in content marketing.
Learn how to overcome the Ambiguity Effect in marketing where consumers eliminate what might be good (or even better) choices simply because of a lack of information.
While the Noble Edge Effect works well for some, it can backfire for others. Learn more about cognitive biases and when and how you can use them in content creation.
Back to basics. Let’s break down the fundamentals of the article content type.
