Behavioral scientists call the emotions that arise when we think of the past fondly rosy retrospection or the nostalgia effect. But how can writers and marketers use this to make decisions and impact audiences?
Not sure how to invest in customer retention and build loyalty in your target audience? Here is our 101 guide with expert tips and examples.
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Whether showcasing partners or media mentions, a logo jungle is a popular trust signal in marketing that never had a name… until now. So we called it.
Is a press kit the same as a media kit? Are people still giving away swag? Get the lowdown on leveraging press and media kits.
With Our Easy-to-Use Platform and Talent Network
Get proactive with social planning in 2021 with our free social media hashtag calendar. It comes stocked with important dates and national holidays to help you connect with your audience.
What is microlearning and should it be a part of your content strategy? From infographics to interactive PDFs, learn how it can benefit you.
Are you making mistakes with storytelling? Learn how to fine-tune your storytelling skills and make your marketing more effective.
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
To attract leads and thus, customers within your niche and industry, brands need reputable, well-written content. But how can you help clients understand this? Here, experts share their advice.
Learn how the touchpoints identified in the service design process can be goldmines for content creators.
It’s the age-old question: Does quality or quantity matter more when it comes to content marketing? Here, executives share their thoughts.
Efficiency and effectiveness are both important in writing and business, but they’re not the same thing.
Though the two words sound very similar and their spellings are often confused, they have nothing to do with one another. Let’s clear it up.
Learn how the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience.
Common word mix-ups abound in writing. Here we clarify ‘imply’ and ‘infer,’ as well as related word usage examples to get right.
