How to Boost Conversions With the 6 Elements of Persuasion
How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.
How to Prove Content Marketing ROI
Some holdouts think you can’t prove a good ROI on content marketing. Oh, but you can. John Rampton explains.
11 Ways to Drive Sales With Content Marketing [Infographic]
It’s easy to lose sight of the main objective of content marketing: driving sales. Arielle Hurst of Pure Chat shares 11 ways to boost your bottom line with content.