4 Pain-Free Ways to Calculate Content Marketing ROI
We all know we should be measuring the ROI of our content… but actually doing it is another story. Ben Beck gives us four straightforward methods to calculate ROI that will help you with your content marketing mission.
How to Create Content That Helps Your Sales Team Close More Deals
Content marketing’s biggest value is in its ability to enable your sales team to answer prospects’ questions and close more deals. Benjamin Beck explains how to create such content.
How to Boost Conversions With the 6 Elements of Persuasion
How persuasive is your content marketing, really? Let’s tap insights from Robert Cialdini’s best-seller, ‘Influence: The Psychology of Persuasion,’ to boost conversions and drive sales.
How to Prove Content Marketing ROI
Some holdouts think you can’t prove a good ROI on content marketing. Oh, but you can. John Rampton explains.
11 Ways to Drive Sales With Content Marketing [Infographic]
It’s easy to lose sight of the main objective of content marketing: driving sales. Arielle Hurst of Pure Chat shares 11 ways to boost your bottom line with content.
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